Indoor Sportswear Market Continues To Heat Up

< p > the latest financial results show that in 2013, HOSA international achieved a turnover of 1 billion 21 million 500 thousand yuan, an increase of 20.5% over the previous year, a gross margin of 590 million 300 thousand yuan, an increase of 14.8% over the previous year, a gross margin of 57.8%, a decrease of 2.8 percentage points compared with 60.6% in 2012, and a net profit of 362 million 800 thousand yuan, up 9.6% over the same period last year.

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< p > based on many a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > a target= "_blank" href= "_blank" > clothing < < Company > has published the 2013 annual report, in the background of many textile and sports brand enterprises' revenue and net profit are still declining, the first domestic sports apparel listed company of the main swimsuit and yoga clothing products HOSA international performance in 2013 is more beautiful.

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< p > in fact, the recreational activities of urban consumer groups are becoming more and more diverse, and more and more attention has been paid to indoor fitness activities. The continuous warming of yoga clothing, swimsuit and sports underwear market has brought about the sustained growth of market demand, which is the fundamental cause of HOSA's International performance growth.

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< p > three market segments occupy the first place. HOSA international successfully listed on the main board of HKEx in December 16, 2011.

At present, its water sports products include swimsuit for men and women, swimsuit, casual swimsuit, children swimsuit, beach a target= "_blank" href= "//www.sjfzxm.com/" > dress < /a > and so on, under which there are two brands of "HOSA" and "Water Cube".

Among them, HOSA positioned high-end, the main consumer groups for urban white-collar workers.

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Less than P, the turnover of water sports apparel products was about 388 million 100 thousand yuan in 2013, an increase of 27.7% over the same period last year, accounting for 38% of the group's annual turnover.

Among them, the turnover of HOSA brand water sports products was about 346 million 400 thousand yuan, up 14% over the same period last year.

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< p > the sales volume of its fitness yoga products is about 285 million yuan, an increase of 37.3% over the same period, accounting for 27.9% of the total turnover.

Sports underwear sales volume of about 309 million 600 thousand yuan, an increase of 2.6% over the same period, accounting for 30.3% of turnover.

Its accessories include swimming goggles, swimming caps, beach bags, beach dragging, a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > fitness yoga mat, Yu Gaqiu, dance shoes, gym bags, wristbands, headbands, sports kettles, etc. in 2013, the turnover was about 38 million 800 thousand yuan, up 11.4% over the same period, accounting for 3.8% of the total turnover.

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From P, the sales in the domestic market increased from 812 million yuan at the end of 2012 to 966 million 100 thousand yuan at the end of 2013, an increase of 19%. Overseas sales increased from 36 million yuan at the end of 2012 to 55 million 400 thousand yuan, an increase of 53.7%.

HOSA International said that there is still much room for development in the Chinese market. The sales focus of the group in the next few years will still be dominated by the Chinese market.

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Below P, HOSA international has diversified sales channels, including department stores, professional outlets, exclusive stores, complex terminals, seasonal counters, wholesale distribution, group buying, e-commerce and so on.

In 2013, in response to changes in the overall market channel pattern, HOSA international continued to optimize existing terminal sales outlets, focusing on the development of professional channels such as gyms, yoga centers, natatorium, etc., to promote accurate sales promotion, improve the quality and operation level of outlets, and expand sales scale.

By the end of 2013, the number of HOSA's international retail terminals was 1356, up 26 from 1330 at the end of 2012.

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< p > HOSA International said that Yoga outlets, gyms, swimming pools, vacation villages and other professional outlets and water sports brand collection shops, coach self marketing system, mobile Internet and e-commerce will be the main channel growth of the company in the future, and sales will gradually occupy a larger proportion.

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< p > according to the "China Indoor sportswear Market Research" released by Sullivan, an internationally renowned consulting firm, in 2013, HOSA's international yoga fitness clothing, swimsuit and sportswear underwear three product lines in the Chinese market share reached 8.4%, 10.5% and 44.1%, respectively, ranking the first in the market segments, and the market share continued to rise.

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< p > HOSA International said that the main driving force for achieving higher growth in the company's performance during the period was the continuous upgrading of the brand status, the improvement of the competitiveness of Yu Ga's fitness products, the improvement of the product structure and the construction of professional channels. Meanwhile, the introduction of the "Water Cube" brand swimsuit also stimulated the growth of the market demand.

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< p > < strong > new push middle end young brand "Water Cube" < /strong > /p >

< p > HOSA international has also launched a multi brand strategy.

In 2013, authorized by the National Swimming Center of Beijing, HOSA International launched the "Water Cube" brand clothing.

The water cube is located in the middle end, and the main consumer group is teenagers.

In 2013, the brand water sports product achieved a turnover of about 41 million 700 thousand yuan.

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< p > HOSA International said that the launch of the water cube brand clothing complements the HOSA brand swimsuit positioned in the middle and high-end market, expands the coverage and channel control power of the company's water sports products to the user group, and further strengthens the market share and competitiveness of the company's water sports products.

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At present, HOSA international has formed a global and professional R & D system including Beijing design center, Fujian technology center and French design studio, Japanese functional and plate technical expert team, Asian fitness Institute and other professional cooperation agencies. It has continuously improved the competitive advantage in the field of professional fashion design, function and technology development of indoor sportswear, thus ensuring the market competitive advantage of P.

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At the same time, in 2013, the company began to extend the product line of yoga fitness "Life Series" clothing products on the basis of continuing to strengthen the development of yoga and fitness professional clothing in 2013.

As these products continue to market, they will expand their market size.

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< p > next, in terms of product structure, in the field of yoga fitness, while continuing to improve professional products, extend the "life class" products and improve the commodity structure of the shops; in the field of water sports, while continuing to improve the HOSA swimsuit, we should strengthen the "Water Cube" product structure improvement and promotion, expand the market share in the middle end market; in the sports leisure underwear area, we will focus on enhancing the product's sports attributes, enhancing the professional degree, and strengthening the professional advantage and differentiation of products.

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The new p wearable products and water life collection HOSA international also announced that in order to keep up with the new trend of the retail industry and reserve technology and product layout for the future development, the company will jointly develop wearable fitness products with Japanese technology company this year, hoping to launch products in the year.

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< p > HOSA international chairman Shi Hongliu said that wearable products are the future trend of the retail industry. HOSA also needs to prepare for the rainy day.

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< p > but the company itself is not a technology company, so it will entrust Japanese companies to develop wearable products, such as portable devices that can be used to measure swimming speed, and HOSA's brand for sale. Finally, the two sides are divided into profits.

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< p > in terms of channel and terminal construction, HOSA international will also promote the innovation of channel and terminal mode this year, focusing on the construction of yoga fitness shops, HOTTO water life brand stores and professional channel terminals.

Among them, the HOTTO water life brand collection store is a new terminal mode. It will enhance the terminal sales power through the integration of water sports category brand, and form the control power of the water movement terminal channel.

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< p > Shi Hongliu said that because of the change of consumption pattern, the future does not want to open many new stores, but to expand the scale of each branch.

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This year, HOSA will launch a new HOTTO water life theme pavilion in the form of large stores. This year, HOSA will focus on selling dozens of international brands in the field of fitness. Its first store is located in the water cube of P, and is expected to open in the middle of the year.

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< p > in addition, in the face of the rapid development of e-commerce and mobile Internet, HOSA international also said that it will push forward the < a href= "//www.sjfzxm.com/news/index_c.asp" > e-commerce > /a >, mobile Internet and O2O business. The company's APP, which is designed for coaches and members, will be launched in the middle of the year, and on this basis, we will develop the self marketing of coaches and members.

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At the same time, we will promote the development of WeChat mall and the expansion of e-commerce business. In the next few years, we will realize the two-way O2O of online sales, offline experience, offline sales and online experience.

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