Inventory Of Salesmen In Clothing Stores

< p > first, the salesperson must understand what types of consumption are there in the customer group. The average lesbian likes shopping in large shopping malls. Different customers have different needs, while shopping shows different shopping attitudes, but there are not many sales promotions in the shopping mall.

Many salespeople only talk about their products well when they are faced with customers, seldom take into account the customers' feelings, or recommend products to customers from the perspective of customers.

Therefore, many front-line salesmen who perform outstanding and outstanding performance believe that to be a consultant salesperson, they must have the following characteristics.

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< p > if you want to know the sales skills of clothing salesmen, you must first understand the criteria for measuring successful salesmen.

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< p > first, he must be a good employee who is loyal to his duties.

Faithfully carry out the company's policies; maintain the company's image and brand reputation; properly handle all kinds of relationships; these are the basic criteria for good employees; second, he must be a salesperson.

Having good sales performance; supported by company colleagues; customers are highly satisfied with them; this is the standard to rise to successful employees.

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< p > below is a good salesman selling skill, hoping to help you.

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< p > 1, make < a href= "//www.sjfzxm.com/news/index_c.asp" > Customer < /a > satisfaction < /p >

< p > the formation of customer satisfaction is mainly influenced by four aspects: customer expectation, customer perceived product value, customer perceived service value, and customer purchase cost.

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< p > experience, experience, oral communication, seller commitment, competitor information and so on constitute the expectation of the customer. Customer perceived product value and service value are higher than the expected value, which will lead to satisfactory feelings and repeat purchase behavior.

It can be seen that under the condition that the product value is not changed, the service value of the salesperson is important to the improvement of customer satisfaction.

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< p > service quality mainly includes technical quality, namely output quality (products, gifts), which is objective, and the quality of function, namely process quality (attitude, dressing, words and deeds), is subjective and is the embodiment of salesperson's personal quality.

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< p > customer's evaluation of service quality is based on five aspects: reliability, responsiveness, safety, empathy and corporality.

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< p > if customers are satisfied with the above five aspects, then the salesperson will provide customers with what we call "quality service".

The quality of service is the customer feeling that the above five aspects of the evaluation criteria for the quality of service are greater than the quality of service he expected.

The process of such a psychological activity is dynamic.

The perception of what we see and hear is the continuous accumulation of customers.

Quality service is an important source of customer satisfaction, and the pursuit of quality service is endless.

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< p > two, salesperson should have < a href= "//www.sjfzxm.com/news/index_c.asp" > knowledge structure < /a > and salesperson skill < /p >

< p > the knowledge structure of a successful salesperson: first, enterprise knowledge: product line and its length, depth and width; enterprise culture, history and vision.

Product knowledge: familiar with the performance, characteristics, operation demonstration and maintenance of each product; the business policy related to the product should be understood and grasped.

Marketing knowledge: how to do brand promotion activities.

Psychological knowledge: understanding customer purchase psychology.

PR etiquette knowledge: how to communicate with people and how to display their image.

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< p > the role of a salesperson in the process of customer purchase is very important: first of all, he is a service specialist, a marketing representative (an organization envoy), who can guide customers to shop.

Secondly, he should be the representative of the customer's position, the messenger, for the needs of the customers, so that customers can perceive the product from his words and deeds, which is the most suitable for him.

Role positioning is a very important part of salesperson skills. Successful salesmen also require a series of basic skills such as product presentation, operation skills, communication skills and so on.

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< p > < strong > three, < a href= "//www.sjfzxm.com/news/index_c.asp" > salesperson < /a > skill improvement < /strong > /p >

< p > because the standard of quality service is endless, so the improvement of salesperson skills is closely related to every salesperson. Today's quality service may not be tomorrow.

How to improve salesperson skills? This may be the most concerned problem for salesmen including successful salesmen.

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< p > first, prepare for the sales staff.

The sponsors, influencers, decision makers, purchasers and users of the purchase must understand the words and deeds of customers, so as to find breakthroughs.

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< p > Second, we need to have a thorough understanding of customer purchase process.

Knowledge, information collection, alternative, program evaluation, purchase decision and post purchase behavior are the basis for improving skills.

Only by truly understanding the process of customer purchase can we provide different services with the progress of customer purchase process.

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< p > Third, some basic salesperson process is programmed.

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