Nike Launches New Magista To Redefine Soccer Shoes

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/11/20140311094814_sj.JPG "/" < < > >

< p > Nike Magista ball < a target= "_blank" href= "//www.sjfzxm.com/" > shoes < /a > pay attention to improve the degree of cohesion, touch and grip, create a creative attack organizer.

The Nike Flyknit technology is first applied to the field of soccer, which enables the foot and ball to be closer to each other, thus helping players enhance their sense of touch and control.

Today (6), Andr Andre Iniesta s Iniesta, the Barcelona club's attacking organizer, unveiled the football shoes in Spain.

< /p >

Mark Parker Parker, President and chief executive officer of Nike group, commented: "Nike's consistent goal is to meet the special needs of athletes in order to improve performance, so that athletes can maximize their unique skills." (P Mark)

Magista inherited the constantly changing design tradition and brought it to the extreme.

< /p >

< p > < < a href= > //www.sjfzxm.com/ > > Nike < /a > Sports Research Laboratory four years of research and development, and received feedback from the best attacking organizers in the world including Andre Iniesta and German striker Mario Gotze of Barcelona. Magista aims to make the players show amazing creativity in the most important stadium.

< /p >

< p > "Magista football shoes design feels like an extension of the athlete's body.

It is not only a pair of sneakers worn on the feet, but also a combination of shoes that can really be combined with feet.

Phil Macartney, vice president of Nike athletic footwear division (PhilMcCartney), said: "this kind of sneakers can make the feet of the athletes free from any fetters and release their potential and creativity freely on the court."

< /p >

< p > Flyknit technology provides unprecedented touch, cohesion and control, just like second layers of skin or socks like the foot surface, and directly increases the strength and support of shoes by knitting.

Magista also designed a dynamically fit middle shoe collar, which further locked the feet firmly in the shoes, and enabled the athletes to know the movements of the body more accurately and to know their interaction with the ground and the ball.

< /p >

< p > "Magista's dynamic fit shoe collar is not only a very visual impact innovation, but also can improve the athletes' sense of ball and touch."

Phil Macartney added, "the Chinese Gang is designed to connect feet, ankles, and calves, while strengthening natural movements and making them work like the same part of the body."

< /p >

< p > < strong > is designed for the unstoppable competition, /strong < < /p >.

< p > Magista is designed for those who march forward, organize attacks, and control players.

In today's football games, both psychological and physical, the pace is becoming faster and faster, the competition for space is crucial, and the control ability at high speed is indispensable.

Players who wear Magista constantly create attack opportunities on the court, but also concentrate on the anticipation, always grasp the passing time that others may find difficult to find.

Magista allows players to release their greatest potential and seize the moments that may change the course of the game.

< /p >

< p > "this shoe is very unique and can not even be seen in it."

< /p >

< p > Iniesta said, "it allows me to act instinctively and feel more confident on the pitch."

{page_break} < /p >

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201403/11/20140311094758_sj.JPG "/" < < > >

< p > < strong > Nike Flyknit technology < /strong > /p >

< p > Nike Flyknit technology was first used in Nike running shoes in 2012 and has recently been used to design KOBE 9 ELITE basketball shoes.

The technology subverts the traditional shoemaking process and uses special yarns to weave special vamp.

< /p >

< p > "Flyknit is not only a material but also a mode of production. It enables us to completely change the fitting degree of the shoes and create a sense of fit like socks."

< /p >

< p > Mccartney said, "we made full use of Flyknit technology to change the potential of the war and adjusted the football game.

Nike Flyknit technology is like second layers of skin, which allows the foot and ball to be closer and produce an incredible sense of fit.

< /p >

< p > by virtue of Nike's special shoe last and Nike Flyknit structure, Magista has a high degree of fit in the arch, heel and forefoot. In addition, with the dynamic adhesive shoe collar design, the foot of the player is tightly wrapped and the shoes are firmly locked.

< /p >

< p > "when we tested the original prototype, the idea of using Flyknit and dynamic fit shoes collar became more and more clear.

It's a brand new experience, "Mccartney said." it's like wearing gloves.

Gloves start in the wrist, not in the middle of the hand.

You need a pition so that you don't destroy your body's natural movement.

< /p >

When Nike's design team perfected the height of the shoe collar, by studying the feedback of athletes, they found that the dynamic P shoe collar not only provided a more stable fit, but also made the athletes feel more confident and better perceive their movements.

< /p >

< p > in order to provide extra force and lock for multi-directional movement, the designer specially added Brio cables to the sneakers.

These cables are directly woven into the integrated vamp, and then connected to the outsole by locking the eyelet, similar to the working principle of the suspension bridge, thus enhancing the strength of the shoes.

< /p >

< p > < strong > designed to improve control power < /strong > < /p >.

< p > in order to maintain stable touch ball and improve control power, Magista's 3D weaving technology makes the vamp texture distinct.

This more breakthrough texture provides stronger friction in contact with the ball, enabling players wearing Magista to control ball and ball more accurately.

< /p >

< p > "previous manufacturing processes require multi-layered vamp to achieve such frictional force, which in turn increases the distance between the foot and the sphere.

And Nike's Flyknit technology enables us to directly weave frictional materials into upper surfaces.

< /p >

< p > Mccartney said: "3D weaving technology is a new technology for Nike and football.

So we have done several hundred improvements to get the best pattern.

The ultimate achievement of these works is to create excellent ball sense with the least material. "

< /p >

< p > in the aspect of waterproof and temperature control, Nike's design team also developed a special NIKESKIN material on top of Flyknit shoe upper.

This material is less than 0.1 millimeter thick, thinner than paper, and is integrated with uppers to play a waterproof and protective function.

< /p >

< p > < strong > to improve grip, design < /strong > < /p >.

< p > football players need to stop, decelerate and move in multiple directions when they control the ball.

To speed up the process, Nike uses a taper pin to provide a 360 degree grip and further improves grip by using Pebax and nylon soles.

< /p >

< p > compression nylon < a href= "//www.sjfzxm.com/" > shoes < /a > bottom has high responsiveness and strength, and extremely light weight.

With the Pebax technology, this structure enables the sneakers to bend and move with their feet to a greater extent, and to eliminate mechanical bending (the shoes always bend in the same position).

< /p >

< p > nylon extends to the big toe, and like a chassis, it helps the athlete firmly grasp the ground and can start quickly with greater explosive force.

In this shoe, Nike removed the bottom of the shoe, so that the feet and the ground are closer, so that the center of gravity is more stable and the grip is stronger.

In addition, the taper tacks are Magista unique configurations that provide 360 degree steering.

< /p >

< p > consumers can book the product on Nike.com in April 30, 2014.

The sneakers will be on sale in Nike Greater China retail store and Nike.com in May 23, 2014.

< /p >