Northeast Retail Alligator Zhuo Exhibition Is Still In The Doldrums In Beijing.

< p > limiting the "three public" consumption has led some high-end restaurant brands to fall first, which has attracted the attention of luxury department stores, which also focus on high-end businesses.

With this doubt, the reporter visited the large commercial Zhuo exhibition shopping center in West Beijing.

Despite the fact that BURBERRY, VERSACE, MAX MARA and other major international brands are falling, shopping malls are still concentrated in the cinema purchased by the group.

It has been three years since the huge purchase curve went to Beijing, but Zhuo has not yet copied the glory of the high-end market in the northeast to the capital market.

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< p > < strong > big name late arrival < /strong > < /p >.

International brands such as < p > a href= "//www.sjfzxm.com/news/index_c.asp" > VERSACE < /a > MAX MARA, HUGO BOSS, BURBERRY and so on have finally appeared in the shopping mall at the end of last year.

Yesterday, reporters visited Zhuo Zhan shopping center to see that GAP and H&M had uncovered the access to the store.

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< p > brand has been added in succession to increase confidence in Zhuo exhibition.

At the end of last year's "Daddy's Christmas" activities, Zhu Hongjun, general manager of the public relations planning department of Zhuo Zhan Group Holdings Limited, said that the Wukesong life circle, which is all beer and skittles, will be formed in the west of Beijing.

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< p > < strong > cinema exclusive /strong > /p >

< p > but there is a gap between the above a href= "//www.sjfzxm.com/news/index_p.asp" and Zhuo exhibition shopping center < /a >.

The Beijing Commercial Daily reporter interviewed many consumers yesterday and found that "Yao Lai Jackie Chan International Film City" has become synonymous with Zhuo exhibition shopping center.

Ms. Wang said that the first impression of Zhuo Zhan is cinema.

At present, in the US group network, the glutinous rice net and so on group buying website, this theater sales volume occupies the movie ticket group purchase front row.

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The passenger flow of "P" Zhuo Zhan shopping center can be described as "ice and fire".

After the evacuation of Hua Xi Le Mao, the predecessor of Zhuo Zhan shopping center, the "left" Jackie Chan Lai international movie studios and some restaurants became the most prosperous shopping malls.

At the gate of Zhuo Zhan shopping center, there are "ticket scalpers" who sell movie tickets from time to time.

In contrast, even in the first floor, a layer of brand, clothing and love brand sales, in the Beijing Business Daily reporters stopped for 1 hours, patronizing consumers are also few.

In the 3-4 levels of women's wear and children's clothing, the shopping guide for idleness is not rare.

Shopping malls 5 layers of bedding, craft gifts showcase, and even difficult to find the guide shopping.

Last year, brands such as SUNVIEW, G2000, PAXMATE, TRIUMPH, BECHIC, and so on were also left.

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< p > < strong > lost in Beijing < /strong > /p >

< p > three years ago, the "a href=" //www.sjfzxm.com/news/index_z.asp "northeast retail alligator Zhuo exhibition < /a" took the largest shopping mall in West Beijing from confidence in Huaxi, and the goal was to make it the "brightest new landmark in the west of Beijing".

However, the "Beijing edition" Zhuo exhibition shopping center has always been difficult to replicate the success of the Northeast market.

In 2012 and 2013, Zhuo exhibition mall announced its opening two times, but up to now, the shopping mall has not yet made its overall appearance.

Not long ago, Zhuo exhibition executives released the declaration of this year's overall opening.

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< p > public information shows that in Zhuo Zhan Shenyang store, the highest value of outdoor area sales per month is close to 9000 yuan / square meter / month, the lowest is 1500 yuan / square meter / month.

The highest annual sales volume is nearly ten million yuan, with a minimum of around 1 million 500 thousand yuan.

The Beijing Commercial Daily reporter visited the ground floor of Beijing Zhuo Zhan shopping center. Although the floor gathered many high-end outdoor brands such as the original bird, but according to a brand shopping guide, due to lack of popularity, business was bleak.

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In the view of the industry, the business environment of Beijing is different from that of the Northeast market. P business is very competitive.

Zhuo Zhan northeast project mostly entered the market in the blank period, with obvious advantages.

But to get a share in the mature business sector in Beijing, it is not easy to operate solely on the Northeast market.

Moreover, at that time, Zhuo Zhan exhibited a brilliant reputation in the Northeast market, and also had the credit of many "senior executives".

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< p > < strong > frequent change of handsome > /strong > < /p >.

< p > although Zhuo Zhan shopping center has been adhering to the creed of "leading the high-end customer service in China", but in the retail industry experiencing the booming economy, the 340 thousand square meter Zhuo Exhibition Center still has only one experience shop, Jackie Chan.

When asked about the future planning of shopping malls, more than a year ago, he was also an executive in Beijing shop, who declined to be interviewed by "returning to Northeast China."

Another person in charge of the shopping mall said that the situation should be reported to the group before replying.

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< p > may be the frequent change of management, which makes the operation of the shopping mall lack consistency.

In Huaxi era, shopping malls have experienced professional managers such as Li Ling and Wu Yangming.

Since then, the former president of Beijing Seth group Wang Xinmin has also been briefly introduced, but failed to revitalize the shopping mall.

The arrival of the Northeast crocodile Zhuo exhibition, although realized the overall appearance of the shopping mall, but this shopping mall has few promotional activities.

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