Wedding Birds, New Pattern Of Traditional Industries

In August, when 2007 was listed at the beginning of the wedding bird business, it was thought that sooner or later, the good news bird would put the real estate into a listed company. Now, however, he firmly demarcates the boundary with the real estate.

"The real estate industry in the future can only be regarded as our investment. Now we have handed the real estate project to our partners, and no longer participate in any decision making."

For Wu Zhize, what he wants most now is to do well in the main garment industry.

According to Wind information statistics, the gross profit margin of 48.16% of the main business revenue of this year's report is up to 22 in the apparel industry rankings from the same period last year.

Followed by Erdos and YOUNGOR, but their main business revenue accounted for only 25.59% and 51.17%.

"Highlight the main business and use capital platform to carry out mergers and acquisitions in the same industry.

We have full confidence in the future of the garment industry.

Wu Zhize with a flat head is firm in tone.

According to Wind statistics, Huayi Electric Co., which belongs to the Wenzhou plate, increased by 5.57 percentage points in 2008, compared with the previous quarter. The proportion of funds held in the stock market reached 26.97, an increase of 4.55 percentage points over the previous quarter.

This is also due to its main business of wind power generation equipment production, in the context of resource shortage, investors in the new concept of environmental protection.

On 9 4, the closing price of wedding bird (002154) was 15.70, up 5.16%, and the price after restoration should be 31.49.

Since the Shanghai Composite Index entered a 6124.04 high historical record in October 16, 2007, the market has lost more than half of its value. However, the range of reported birds is only -11.01%.

In the background of national macro-control, the garment industry is entering the stage of accelerated shuffling.

At present, it is a tough winter for some enterprises, but for some other enterprises, it is a rare development spring.

In Wu Zhize's view, the wedding bird is in such a spring.

We should take advantage of capital platform to carry out mergers and acquisitions.

In the next three to five years, there will be hundreds of billions of brand enterprises and multi brand groups in the domestic garment industry.

The wedding bird is working hard in this direction.

In August of 2007, the news birds successfully landed in the small and medium-sized board of Shenzhen market, becoming the first listed company in Wenzhou garment industry.

"The use of capital platform, mergers and acquisitions, to strengthen the main industry" plan is according to Wu Zhize's expected goal step by step.

From the public information of the newspaper, it was found that 294 million yuan raised by the news bird was raised. In addition to the remaining 8 million yuan, the remaining funds were temporarily added to the flow of funds. All the rest of the funds were used to expand the shirt and suit production line and pform the sales channels.

Since its listing last year, the news birds have opened 15 direct store landscape stores and 11 direct flagship stores, and acquired 80% stake in Shanghai Bao bird Garments Co., Ltd. to guarantee the production of suits and shirts, and set up design centers in Wenzhou, Shanghai, Japan and Italy Milan.

In the first half of the year, the marketing outlets of the news birds increased from 585 to more than 630 at the beginning of the year.

To highlight the layout of the main industry, let the capital idea of reporting birds become clearer and clearer.

In the eyes of many investors, the traditional industry is relatively low because of its relatively low added value of products, and the expectations given by the market have correspondingly declined, so is the clothing industry.

But focusing on the main business and doing well in clothing, traditional industries can also make high value-added industries.

"The key is to make the brand good."

Wu Zhize said, "now, what the good news birds do is to subvert this old concept."

First, what the birds do is change their business structure.

"Grasp the clothing format, can not blindly enter the shopping mall."

Wu Zhize made a very simple analogy. Assuming that LV enters the five Horse Street, which means that the five Horse Street will become a luxury street, it will change the business pattern of the whole five Horse Street business circle.

According to the semi annual report of the news birds, the company is actively promoting "multi brand management and international development". The company's brand retail, top-level customization, high-end business dress group buying and e-commerce have been fully implemented.

The wedding bird accounts for 100% of the main business clothing.

At present, we have three brands of CARL BONO, SAINT ANGELO and BONO, which are targeted at different age groups and different consumption levels.

CARL BONO is the top clothing custom brand of Italy, the target consumer group is the elite, the average price is 40 thousand to 60 thousand yuan; SAINT ANGELO (news bird) faces 30 to 50 years old middle class; BONO (young bird) is more young and fashionable, positioning is high-end business clothing.

Shi Hongmei, Ma Li, Kong Jun and other securities clothing industry researchers also expressed their approval for the profitable growth of the "multi brand management and internationalization development" strategy of the news birds.

Every company listed is selling stories.

After listing, under the slogan of cross industry operation, they slowly forget the original story intentionally or unconsciously, that is, their main business, and the main revenue is also getting smaller and smaller in its profit share.

Like Shanshan stock and YOUNGOR, which were listed ten years ago, they are more like stocks or other stocks in the eyes of investors.

He is still sticking to his clothing industry and is determined to overturn the old concept of low value added in the clothing industry.

This year's main business income is 48.16% of gross profit margin.

When many stocks were reduced by institutions, the proportion of the institutions that reported the birds rose from 17.12% in the previous quarter to 39.86% in the Chinese newspaper.

The wedding bird is also the most resistant stock in the clothing industry this year. Among the 1600 stocks in the Shanghai and Shenzhen two cities, the 120 day fall of the wedding bird ranked 71.

What made it popular with institutional investors?

For Wu Zhize, the head of the wedding bird, "the main business is prominent, multi brand management and international development."

It is the magic weapon to win.