World Footwear Forum Successfully Concluded In Dongguan

A three day world shoes The industry forum has come to a close in Houjie. Yifu Lin, Long Yongtu, Zheng Li, Zhang Huarong and other industry elites have made forward-looking predictions and judgments on the footwear industry in Dongguan and even the whole country. Many of the proposals and proposals are highly appreciated by the industry known as the end of the traditional manufacturing industry. People who are proficient in Chinese manufacturing industry generally believe that the footwear industry must carry out the exploration and attempt of upgrading the local industry in the 2.5 era. Otherwise, the industry that has made indelible contributions to Dongguan's economy will encounter the same elimination as a toy in the new round of economic competition.

Reporter survey has learned that in fact, in order to reverse the passive situation of rising pressure on shoe manufacturing costs, part of the manufacturing sector in Dongguan is working hard to move forward on the road of industrial upgrading.

Shoe industry upgrading and innovative business model to find ways

"The purpose of this forum is to announce to all the world's colleagues that the footwear industry in Dongguan and China must develop in a sequential way, from manufacturing to R & D, and then to the high-end market of the world footwear industry in the future. These are our goals." Zhang Huarong said that the preparation of the world footwear headquarters base is the best way to transform and upgrade the footwear industry.

The development target of the world shoe base can include all the industrial chains of the shoe industry. "This kind of business mode is to directly transition from OEM production to labor earning processing fee to a more profitable production and marketing research package." Zhang Huarong said.

Different from Zhang Huarong and others in preparing the headquarters base, more shoemaking factories began to take the fast track, small investment brand building and e-commerce road. In addition, there are also some shoe factory owners to upgrade by purchasing mechanized production equipment, and to solve the problem of insufficient labor and recruitment difficulties.

On the exploration of industrial upgrading, hosting the world. footwear industry The world shoe base of the forum itself is an example of tens of millions of shoe enterprises in order to get rid of the OEM production and reverse the low-end processing industry for foreign brands. In 2008, Zhang Huarong, President of the base, recognized the importance of industrial upgrading. He joined some of the manufacturers' colleagues and began to run the world shoe base. At the same time, the first world footwear development forum came into being.

　　 Increasing enterprise technology content and introducing fine management mode is a permanent solution.

In recent years, a considerable portion of Dongguan shoe enterprises have moved part of the factory or the whole sector out of Dongguan.

However, due to local policies, religious beliefs and transportation logistics costs, many of Dongguan's shoe manufacturing bosses are not moving smoothly. Peter, former chairman of the US retail association, revealed in the forum that the labor force in Vietnam and other countries is relatively rich, but can not afford the rush of Companies in recent years. According to his understanding, the shoe factories that have moved to Vietnam in the past five years have basically failed. "Those who stand on their feet are famous European and American enterprises. They go early, have abundant financial resources, and know fine management."

Peter said that at present, the land price of Vietnam's Hu Zhiming city has not been much different from that of Dongguan, and labor cost has begun to enter the fast lane. As a Chinese expert in the procurement industry, he warned mainland entrepreneurs not to easily throw away the environmental advantages of the existing enterprises and make every effort to manage, brand and comprehensive development. This helps to avoid risks and bring more stable development.

"The relocation of enterprises is not a long-term development of enterprises. To adapt to the new environment, we must lose the foundation of Dongguan for many years, and more importantly, after going, we will soon face the competition of rising costs." Long Yongtu, Vice Minister of the Ministry of foreign trade and economic cooperation and chief negotiator of WTO, suggested that entrepreneurs stay at home.

At the same time, Zheng Li, Professor of the Department of industrial engineering of Tsinghua University, also believes that in the absence of labor, the real thing to do is to purchase automation equipment, increase the technology of enterprises, and introduce fine management mode at the same time.

Hug and warm up the "shoe capital" sign.

According to the statistics of the Organizing Committee of the world footwear industry forum, the guests attending the forum were from 16 countries and regions; 14 international trade associations, 45 domestic industry associations and 525 footwear enterprises, totaling more than 700 guests. The forum also invited the world's largest footwear trading company Brown shoes, Dibo Agio, Daphne and other well-known international traders and brands to attend.

At present, under the pressure of the market, shoemaking enterprises in Dongguan and coastal areas are faced with the problem of reducing production lines, increasing production capacity and upgrading products. Before organizing the forum, the Organizing Committee organized staff to visit the bosses of footwear enterprises in the Pearl River Delta and Yangtze River Delta region, and to understand their urgent needs and market demands. Yes, most of these shoe companies are pessimistic in their future development. To this end, how to use industry information to warm up Dongguan " Shoes capital "This brand, which has a strong industry appeal, will continue to play a long-term role in the world's footwear industry and trade. It is a topic worthy of serious consideration.