O2O: A New Business Model

< p > < strong > Internet users' personalized and full process experience needs less than /strong > /p >

< p > > a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > millet < /a > mobile phone is a typical example of user online participation in product innovation, launching millions of netizens to make mobile phones. "Rice noodle" has submitted over 130 million technical posts in the millet forum.

For example, marking strange calls, users can mark sales, fraud and other cell phone numbers, and display the number and number of marked numbers through cloud technology.

The biggest feature of Xiaomi MIUI system is customizing the theme. "Rice noodle" has created various theme models, and other users can download them freely.

User participation in the design, the use of word of mouth marketing, millet advertising investment is almost zero.

While Haier is a traditional manufacturing enterprise, it encourages users to participate in the design of products. The beautiful crystal washing machine and cylindrical air conditioner are the product innovation of the interaction between the Internet and the users.

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< p > online, Tmall and Jingdong have friendly interfaces. Relying on big data, they can find customers' shopping preferences and recommend products.

Amazon gives the expected arrival time when users place orders, so that users have psychological expectations.

On the website, we continuously update the order information of products such as outgoing and logistics, and are informed by email and SMS at any time, so as to achieve the visualization of the whole process information.

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< p > "last mile" is the main problem faced by the "a href=" http://zs.sjfzxm.com/ "electronic business platform < /a >. Users not only require fast delivery, but also require the delivery to be completed at one time.

On this day, Haier launched a "24 hours service on demand, overtime free, simultaneous delivery" service, and promised to send products free of charge nationwide.

Loading and unloading indicates that logistics is not only for distribution, appointment and after-sales service, but also for Haier's perfect service network.

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< p > < strong > enterprises need to establish Internet thinking < /strong > /p >

< p > under the mode of integration of the virtual and the real, the traditional business principles have changed.

Enterprises need to set up internet thinking, through platform strategy rather than product strategy, emphasizing scope management rather than scale operation, using pull rather than push consumption way, and realize business flexibility rather than efficiency optimization.

The ultimate goal of all these contents is to satisfy the user experience.

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Under the combination of P and virtual reality, the organizational process and resource allocation of enterprises will change.

The development team of millet mobile phone has about 1000 people. If we do not adopt the method of user interaction, the team size will be three times that of today.

Haier has slashed media advertising investment, forcing employees to pition to "interactive implementation", thus abandoning the advertising campaign in the era of mass manufacturing.

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< p > < strong > online and offline integration emphasizes platform thinking < /strong > /p >

< p > diversified platform services can effectively enhance the network effect.

Platform enterprises face users' needs directly and provide diversified products and services. Besides product sales, other services are also forming, such as hospital registration service.

The platform of integration emphasizes openness, and a href= "//www.sjfzxm.com/news/index_h.asp" > Haier < /a > day is not a Haier appliance brand. Sun logistics is providing distribution services for these appliance brands to the county and township primary market.

On the Amazon platform, there are many stores and store dealers. Similarly, suning.com takes free strategies to attract stores and provides logistics, payment and other services.

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< p > online and offline integration emphasizes platform thinking, which puts forward higher requirements for the core competence of enterprises. Many electronic business platforms have strong online capabilities, but there is a lack of offline capability.

Amazon relies on UPS, DHL and other logistics enterprises in the United States, but with the expansion of fresh food business, it has to gradually establish its own distribution team.

Suning, a very strong line of business, combined the store business with the electricity supplier to become the third largest electricity supplier in the country. With the implementation of Suning cloud business strategy, online capability has gradually become stronger.

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< p > in fact, online and offline businesses often have complementary capabilities to form alliances. For example, Amazon has entered the Chinese market through the acquisition of excellent network, but has retained the "offline" logistics team, and has built many warehouses in the past few years to get closer to consumers.

Looking at Haier, there are tens of thousands of sales and service outlets in the domestic market. Through coordinated optimization, we can realize the synchronous service of distribution and installation of electricity, which is difficult for other enterprises to imitate.

However, Haier, as a traditional manufacturing enterprise, needs to enhance its "online" capability.

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< p > in short, with the spirit of Internet, understanding the connotation of virtual and real, and enhancing the capability of two aspects, it is possible for enterprises to provide user value of the whole process.

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