Jinjiang Anta Listed As China'S Most Valuable Brand

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< p > recently, the 2013 (Nineteenth) China's most valuable brand research report was announced in Paris, France. From Jinjiang, < a href= "http://sjfzxm.com/news/index_x.asp" > Anta < /a > ranked fifty-fifth with 6 billion 286 million cards, down 12 from the same period last year. < /p >
< p > it is understood that the study started in 1995, and the main research object is the hundred consumer market leading brands created in China. This is the earliest and longest lasting professional research on brand value comparison in China, which was jointly researched and published by Rui global ranking information group and Beijing famous brand asset appraisal Co., Ltd. This list focuses on the research of representative excellent enterprises in various sectors of the consumer market, and provides the competitiveness of Chinese brands for consumers, investors, researchers and other sectors of society. The findings are authoritative and have relatively wide recognition and credibility. < /p >
< p > related links < /p >
< p > October 24th, by the Chinese Olympic Committee, the Chinese Football Association, < a href= "http://sjfzxm.com/pioneer/" > Anta sports goods < /a > Co., Ltd., the "Olympic athletes' public service big action brought the elite soccer coach into the campus" and the "Anta love bridge public interest activities" came to the remote area schools in Sichuan. Li Hua, director of the market development department of the Chinese Olympic Committee, Wei Jixiang, vice chairman of the Chinese Football Association, chairman of Anta board of directors and CEO Ding Shizhong, Yang Yang, Chinese women's table tennis team coach Kong Linghui, London Olympic champion fencing champion Luo Xiaojuan, Beijing Olympic Sailing champion Yin Jian, Turin Winter Olympic freestyle skiing champion, Athens Olympic champion volleyball champion, former Chinese women softball team coach, and former Quanxing football team coach and other famous athletes and coaches join the Ya'an asbestos Anshun field Bayi hope primary school to work together with their children, so that the children can feel the happiness of Olympic spirit and sports in their own hands. Meanwhile, Anta donated 600 thousand yuan worth of sports equipment to two local schools. < /p >
For a long time, Anta has been actively carrying out corporate social responsibility. As the leading brand of China's sporting goods industry, Anta has been paying attention to sports commonweal for a long time. P In January this year, Anta and the Chinese Olympic Committee, the Samaranch sports development foundation and the champion fund jointly established the "Olympic public welfare cooperation alliance". The alliance aims to promote the participation of social forces in the promotion of Olympic sports and public welfare undertakings in China through cross regional cooperation. In April, the Alliance launched the first public service project, "love bridge". Anta donated 20 million yuan worth of sports equipment to nearly 200 schools in over 31 provinces and municipalities, so as to promote the popularity of the a href= "http://sjfzxm.com/news/index_c.asp" Olympic movement < /a > and the spirit in schools. < /p >