Chanel First Exposure Market Value Of Nearly 20 Billion U.S. Dollars

< p > according to the latest news, the < a href= "//www.sjfzxm.com/news/index_c.asp" > Chanel International BV < /a > registered in Holland has recently submitted its first public annual report to the Holland chamber of Commerce (Kamer van Koophandel).

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< p > mentioned that the total sales of Chanel in 2011 amounted to 5 billion 900 million US dollars, up 26% over the same period last year.

Profit before interest tax depreciation (EBITDA) amounted to US $1 billion 400 million.

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The EBITDA profit margin of < p > Chanel is 24%, which exceeds L'OREAL (19%), Estee Lauder (17%) and Kering (23%), slightly lower than 26% of LVMH and 29% of Prada.

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According to this report, combined with the valuation level of the five major beauty and luxury listed companies (L'OREAL, Estee Lauder, Prada, LVMH and Kering), the P Bloomberg analyst gave us an overall valuation of $18 billion 500 million for Chanel.

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< p > according to the valuation of Chanel above, plus other assets, the total wealth of Chanel's family owners Alain and Gerard Wertheimer brothers will reach 19 billion 400 million dollars, which is more than two times that of Forbes's list of rich list.

In the latest richest list released by Forbes in March 2013, it is estimated that the total wealth of Chanel two brothers is 8 billion dollars, ranking 145th in the world and fifth in France.

) but the wealth of the two people is still much lower than that of LVMH chairman Bernard Arnault and family (net wealth $29 billion).

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< p > 1923, their grandfather established a Chanel perfume company with a href= "//www.sjfzxm.com/pioneer/" > Coco Chanel /a >, and bought the Chanel brand completely from her hands.

The two brothers were extremely low-key and never interviewed. They were more interested in winery and horse racing than a href= "//www.sjfzxm.com/news/index_f.asp" > fashionable dress < /a >.

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What is the proportion and sales of the two major business sectors (beauty and perfume, advanced customization and clothing accessories) of < p > Chanel? < /p >

< p > summarizes two inferences: < /p >

< p > 1) WWD published last year's list of the world's largest beauty companies, which estimated that Chanel beauty and perfume sales in 2011 amounted to US $5 billion 250 million, which surpassed LVMH group. According to this calculation, the sales revenue of Chanel's advanced customization and clothing accessories department should be around 650 million dollars.

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< p > 2. According to the estimation of David Wu of luxury analyst of Telsey Advisory company in New York, the proportion of beauty and perfume business in Chanel business should be around 55%. According to this calculation, Chanel beauty and perfume sales in 2011 should be around 3 billion 250 million dollars, and the sales of advanced customization and clothing accessories department should be around 2 billion 650 million dollars.

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With reference to P, Chanel's rival Dior's fashion department (excluding perfume and cosmetics) has annual sales of 1 billion 60 million euros, or about 1 billion 500 million US dollars in 2011.

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