The Development Of Chinese Fashion Brands Is Uncertain.

< p > > Chiu Shui (Akimizu Ito), JNBY (Jiangnan Buyi) or Vandoren (Van Doren). Just looking at the name may remind you of the names of Mexico dog breeds, New York law firms and Belgian chocolates, all of which are quite large women's clothing brands in China.

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< p > in the early 90s of last century, a large number of "a href=" //www.sjfzxm.com/news/index_c.asp "fashionable" /a "brands emerged in Zhejiang, China. Among them, the most famous ones were Metersbonwe. With the rapid development of China's economy, these brands, relying on the rapid expansion of the three or four line cities, quickly became the 1 billion and 10 billion scale garment enterprises. Because of the very low production cost in China, the sales price of these brands reached 7-11 times the cost, 30 euros, a T-shirt, 250 euros, a coat, and the price almost caught up with some international brands, not to mention the fast fashion brands such as H & M and Zara.

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< p > China's high inflation and economic uncertainty are reducing consumption expenditure in China. < a href= "//www.sjfzxm.com/news/index_c.asp" > luxury goods < /a > in recent year, the accelerated slowdown of sales in China is a clear indicator. Mass consumers are more inclined to cheap fast fashion brands, and the mid-range products of the designer brand under the discount of JNBY and others are obviously defective in quality and price.

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On P 24, HSBC released the purchasing managers' index of PMI manufacturing industry in July. In July, the initial value of PMI in China's manufacturing industry was 47.7, down from 48.2 last month, the lowest in 11 months.

Qu Hongbin, head of HSBC China's chief economist and Economic Research Asia Pacific region, said the initial value of PMI in HSBC's manufacturing industry in July continued to decline, indicating that the slowdown in orders and the acceleration of stock removal would continue the slowdown in the manufacturing sector, which would increase the pressure on the labor market.

The fall of PMI in July is the highest level in nearly a year, and it is also one of the biggest drop since the 2008-2009 financial crisis.

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"P", the director of public relations in China, an international fashion e-commerce brand, said she would never buy similar brand clothing, including some of the rising Chinese designer brands. "Price and design, quality is totally uncompetitive, and the same price can buy a famous brand in Europe."

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< p > there is another Guangzhou brand: a href= "//www.sjfzxm.com/news/index_c.asp" > Ochirly < /a > Europe time force (the main clothing brand of HKEE group of Hongkong registered company) also started in the last century, and opened up another space for city OL service.

These brands are undoubtedly shaping up a brand that looks like "design" style at a very good time. But as time goes on and information is developed, we can see that these brands have a lot of reference and "splicing" elements. JNBY Jiangnan cloth is very similar to the Japanese designer brand, and its main international market is also the first to bear the brunt of Japan. Ochirly Europe time force is more united with European and American fashion design elements. In recent years, it has invited overseas models to shoot advertisements, in order to create "famous brand". In recent years, LVMH's L Captial Asia has increased the aura of Ochirly Europe, and is also simple enough for the investment and growth potential of such brands.

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< p > although BoF mentioned in the article that the brand is trying to pform, for example, JNBY introduced CROQUIS sketch men's clothing, Chiu Shui autumn water people launched Cocoon coconi, but the brand mode has not changed materially.

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< p > although the above brands rely on expansion to accumulate a large number of customers, but with the entry of large numbers of international brands and even the encirclement and suppression of the same type of e-commerce brand, the future crisis is certainly greater than the opportunity. Besides, fast fashion is accelerating the pace of China's expansion, and ploughing into the four and wireless cities. Will there be a brand falling if there is no cost performance and design without any special features? < /p >