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Nine King Of The United Kingdom To Create "Customized" Design Clothing In Real Sense

2013/7/31 15:50:00 26

with the men's trousers built up, the nine herd king Limited by Share Ltd, which is the main business leisure concept, is quietly making efforts for the senior ordering business of men's wear. Unlike the custom-made "custom-made" products commonly seen by consumers, "a target=" _blank "href=" //www.sjfzxm.com/ "," designer /a ", Zhao Yufeng emphasized that what the nine herdmen want to build is the" custom-made "design in the true sense, a target=" _blank "href=" //www.sjfzxm.com/ "> clothing < _blank >. 
 with the men's trousers built up, the nine herd king Limited by Share Ltd, which is the main business leisure concept, is quietly making efforts for the senior ordering business of men's wear. 
"P > is different from what consumers usually see" customization ". Zhao Yufeng, chief designer of the nine Mu Wang, emphasized that what the nine herdmen wanted to build was the" custom-made "design clothing in the real sense. 
 the advanced custom market is becoming less than /strong > /p >
 in recent years, under the impact of fast fashion and electric business, traditional clothing enterprises are facing difficulties such as slow sales growth and high inventory. The fact that manpower cost is rising and product homogenization is serious has forced traditional garment enterprises to find a way out. Transformation has become the common choice of garment enterprises. 
Unlike P, which has been forced to spanform, nine year old Wang chose to take the initiative to spanform several years ago. On the basis of efforts to ensure quality, the product line extended from trousers to jacket, shirt and T-shirt, and then turned to traditional formal products. In 2012, sales of nine Mu Wang suit increased by 23.94% compared to the same period last year, while the shirt grew by 48.35%. Meanwhile, the image of "men's trousers expert" continued to be maintained. 
 the spanformation of garment enterprises has their own characteristics, but most of them turn from the role of wholesalers to retailers, brands and service providers. Lin Congying, chairman of the nine herdwood king, seems to be more inclined to enhance the brand influence of the king by intervening in the advanced order. 
 Lin Congying believes that the increasingly fierce competition in the clothing market and the individualized demand of consumers have contributed to the expansion of the advanced custom market. Strictly speaking, standardized products are basically not suitable for consumers with higher requirements. They may be very fond of a brand, but they are less demanding in terms of style, size, and attendance at different social occasions. 
 in fact, it is also unrealistic to expect to achieve scale benefit through subscription. Although the customized market is heating up, it is still a niche market. Perhaps it is the international famous brand that promotes clothing sales through celebrity ordering, which has stimulated domestic garment enterprises. Many garment enterprises have set up specialized customized business departments to provide services for specific customers. 
 Lin Congying conceded that King Mu did not make profits the first place in his custom-made business. More importantly, he hoped to let consumers experience the image of the company and brand and enhance the public image of the brand through the service of high-end personages. 
 > "Customize" and "Customize" are two kinds of businesses .
 as the chief designer, Zhao Yufeng's main task in joining the king of nine herd is to set up an advanced ordering system. 
 Zhao Yufeng said that the so-called "customization" is personalized design and manual sewing according to the needs of consumers. It is different from the products produced by large industries. In general, "customization" is for clothing, such as clothing purchased by enterprises and institutions in bulk. The biggest difference between "customization" and "customization" is that customization can fully meet the needs of individuation. It is the direct communication between producers and customers, through the face-to-face communication, to design unique clothing for customers, and complete satisfaction of customers can be called advanced customization. 
Zhao Yufeng, who has engaged in men's wear design for more than 30 years, has a high reputation in the industry. She is the first Chinese designer to lead the Chinese high fashion fashion show in Le Louvre Museum, France, for the first time in P. She believes that the current "custom" statement is more confusing, from a professional point of view, group buying can be called "customization", and personalized, through the designer face to face tailored for customers can be called "customized", which are two different businesses. 
 Zhao Yufeng said that men wear < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > elegant and tasteful, but there are many rules that need to be observed: for example, when wearing a suit, the collar must be close to the shirt, and the collar of the shirt must be exposed about one centimeter. Next, the sleeves of the suit should cover the shirt just in normal condition. When the wrist is raised, the shirt will just show one to two centimeters. This is the standard dress. If it is a garment, it can seldom be so right. A simple reason: each person's neck size is different, and the shirt has only a few fixed models. It must be customized to get the perfect match. 
 at present, the senior ordering business of the nine Mu Wang has gradually increased, and its brand promotion activities such as "elegant gentlemen" and "Seiko Art Tour" have also tried to solidify the image of "professional and good quality" of the king of nine herd and form an interaction with the advanced customization so as to further enhance customer loyalty.