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KOLON SPORT2013 Will Appear In Front Of People Like A Scroll In The Future

2013/7/23 20:15:00 140

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The media preview of KOLON SPORT's autumn and winter 2013 new products with the theme of "2023" opened in Beijing 798 Art District full of fashion and avant-garde art atmosphere, opening a new chapter in the brand's history.


Under the banner of "Your Best Wayto Nature", KOLON SPORT, which leads the outdoor lifestyle and trend, will give full play to its ingenuity on the basis of fully inheriting the brand legitimacy through this new product preview, and boldly imagine the outdoor with the theme of "2023" Clothes & Accessories The evolution in the next 10 years will integrate fashion design and cutting-edge outdoor technology into the new season's products, presenting guests and audience with a unique outdoor fashion landscape full of a sense of future.



KOLON SPORT 2013 Autumn/Winter New Product Media Preview


In the new products in autumn and winter of 2013, KOLON SPORT challenges the future through cutting-edge technology and high-end technology. In addition to the use of representative outdoor functional fabrics such as Gore tex and Schoeller, traditional materials such as wool and cotton are also processed to make them have scientific and technological functions while retaining the unique texture of natural materials, giving birth to a brand new product that is completely different from traditional outdoor products. In addition, the new product Windturbine, which condenses the essence of KOLONSPORT's design and development, is the first appearance of the upgrade and evolution of Life Touch products in this new product show, and once again the poet marvels at the power of outdoor technology.


The outdoor futuristic sense contained in KOLON SPORT2013 autumn and winter series is also faithfully reflected in this autumn and winter media preview. Lighting and dramatic light emission transformed the entire exhibition hall into a city street. The display of human+robot models inspired by the film A Clockwork Orange in the exhibition area is like a stream of people walking on the streets in the future. The future inspiration presented by technology and the retro impression implied by fashion present the future of outdoor clothing, the future of the city and our future in an elegant and novel way.


  From outdoor to leisure, ALPES theme


This season KOLON SPORT inherits the ANTARTICA theme representing expedition and exploration, and relaunches the ALPES theme that not only has outdoor functionality, but also can meet leisure needs.


Inspired by the Alps, the theme of ALPES is not only a resort for skiing, climbing and other outdoor sports, but also a comfortable place to enjoy outdoor life in winter. The theme of ALPES shows various ways of getting close to nature in a fashionable way. The Antarctic snowflake pattern and V-neck, reinterpreted in modern style, show the ALPES style. Through the mixing of white and monochrome, red, blue, yellow and other distinctive primary colors, the outdoor style full of science and technology is vividly displayed. From hiking series to travel series, KOLONSPORT presents the simplest but most orthodox outdoor clothing in a variety of styles.


  Preview of future outdoor fashion, COSMOS


Every season, KOLON SPORT uses new style products to interpret the future outdoor fashion. In autumn and winter of 2013, KOLON SPORT launched deeper outdoor clothing inspired by the universe.


KOLON SPORT places the spirit and style of the future outdoors on the COSMOS theme, and boldly cuts loose or slim contours, which not only shows a sense of high-end details, but also emphasizes a strong future style with metal fabrics.

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