Lining Signed The Shanghai Delegation To Become The Overall Equipment Sponsor Of The National Games From 2013 To 2021.

Less than p days ago, Lining's brand customized "a href=" //www.sjfzxm.com/news/index_p.asp "Shanghai" /a "delegation shipped all equipment at Shanghai International Tennis Center.

However, the overall design of clothing emphasizes the fashion elements too much, but lacks enough creativity in professional design.

< /p >

At P's conference yesterday, Lining signed the Shanghai delegation and became the sponsor of the three National Games' overall equipment from 2013 to 2021.

Mr. Lining and the director of Shanghai Sports Bureau < a href= "//www.sjfzxm.com/pioneer/" > Li Yuyi < /a > were present at the launching ceremony. The four models of Shanghai athletes Wang Liqin, Xu Xin, Lu Lu and Xie Wenjun showed the costume of the National Games.

The clothing released by Li Ning Co is based on Magnolia as the design theme. It adopts asymmetric design concept. It looks very avant-garde and fashionable. It is full of the urban elements of Shanghai. The creative design has impressed the media reporters.

But in terms of sports professional attributes, the design is not good enough. The biggest highlight lies in its breathable and sweat absorbing fabrics, but this obviously can not meet the professional needs of athletes.

< /p >

< p > in recent years, the positioning of Lining products has always been questioned by consumers.

Because the company's positioning in the two directions of fashion and specialty has caused many consumers to feel that they are not professional enough and fashion is not fashionable enough, it has caused a great loss of consumers.

Unclear brand positioning is also an important reason for the continued decline of Li Ning Co's performance in recent years.

< /p >

< p > Mr. Lining discovered this problem in the past few years, and put forward the "return to sport itself" to refocus the strategy of sports regeneration.

Today, when asked about the future direction of Lining's brand development, he once again stressed the importance of promoting professional sports equipment. He also pointed out that sports brands should meet the needs of society, so we should also take into account the needs of sports life, but the greater value lies in professional aspects.

It is understood that the Lining brand provides a professional sports equipment for Shanghai badminton, diving and other projects, and also provides certain professional support for Shanghai basketball.

< /p >

< p >, however, as far as this conference is concerned, what the reporter sees is still a Lining who wanders between fashion and profession.

Just a few hours before the press release, fortune China Network released the list of China's top 500 in 2013, and Li Ning Co fell out of the list.

Lining, where to go? < /p >