Self-Sustaining Property Department Stores Are Developing Rapidly.

< p > retail department stores are divided into two types: light assets and heavy assets. Light assets retail department stores belong to leased property and domestic lease period is generally 10-20 years. Since the market opened in 1998, many early commercial project contracts will expire.

Heavy assets retail department stores belong to self possession property, relatively light asset mode, and have more say in leasing cost and property control.

< /p >

After the golden development of more than ten years in P, the era of Chinese horse retailing industry is basically over.

Starting in the first half of this year, customs stores spread in the retail department store dominated by light assets.

This is in sharp contrast to the expansion of the owner of property owned by Wanda Department store. The opening plan of 19 stores a year keeps rewriting the unprecedented expansion record of China's department stores.

< /p >

< p > industry insiders say that from the perspective of the development of retail department stores, the light asset model is facing rising costs and squeezing electricity suppliers, and the pformation will be inevitable.

In the future, small size department stores will follow the route of specialization and quality. Large size department stores will form small mall formats.

But no matter what development path it takes, self-supporting property will play a leading role in the future development of China's retail department stores.

< /p >

< p > < strong > the development of self-sustaining property department is developing rapidly. The "card position effect" is less than /strong > /p.

< p > China's retail department store can be divided into four levels according to the city capacity, and the super market with 700 billion breakthroughs has Beijing and Shanghai. The sales volume of the 2000-5000 billion market mainly includes Guangzhou, Shenzhen, Nanjing, Chengdu and other second and second tier cities, and the 200 billion sales market is China's vast three or four line city.

According to industry sources, more than 200 billion of the city's retail department stores have been approaching full scale and fierce competition. The development of the three or four tier cities will exceed the first and second tier cities in the future.

< /p >

Less than P, Wanda Department stores, which are mainly self-supporting property, are just in line with this trend.

At present, Wanda Department store has penetrated into the three or four line city except for the development of the second tier cities such as North Shang Guang and so on. Wuxi has 4 Wanda Department stores, and Fujian has opened 9 Wanda Department stores, including Quanzhou, Ningde, Putian, Zhangzhou and other four cities.

< /p >

"P" Wanda Department relies on the advantages of Wanda Group platform, with the help of self-sustaining property mode, to expand with the group on the premise of reducing the risk of leasing.

Wanda Plaza, as the core store of Wanda Plaza, occupies the most important position in Wanda Plaza in the rapid expansion of the city.

An industry source said: Wanda stores stationed in the city, once opened shop business, within 3-5 kilometers of retail industry will be directly impacted, other department stores want to enter again, the cost and the corresponding step up.

< /p >

< p > this is the "card effect" of Wanda Department store.

It is reported that as of July 2013, the number of stores in Wanda Department store has reached 64, and the scale occupies the top of the Chinese department store chain.

In the next 3 years, more than 70 new stores will be opened in Wanda Department store.

The author predicts that 35 years later, China's retail department stores will be firmly controlled in Wanda, and the market position will not be shaken.

< /p >

< p > < strong > channel is king era coming < /strong > /p >

< p > the first stage of chain store competition depends more on the advantages of entering the brand.

But after a certain scale expansion, the advantage of the channel will be highlighted. The era of retail department stores will be coming. Similar chain stores such as Martha stores and Lotte will abide by this rule in the development process.

After forming the channel advantage, department stores will become more powerful in brand entry and terminal management.

< /p >

Less than P, Wanda Department stores, which are mainly self-supporting property, now own 64 stores, which are the channel advantages of Wanda Department store.

Brands want to open shop, do not need to negotiate with dozens of department stores, just choose Wanda Department stores such as self possession property department stores with a channel advantage, a good one will be able to quickly replicate, leaving a total of more than 60 branches, regardless of the speed of expansion or chain costs are the best choice.

< /p >

< p > take Wanda Department store and Zhou Dafu cooperation as an example, Zhou Dafu's annual sales volume can reach 8-9 billion.

In the process of opening the shop, Zhou Dafu only needs to dock with Wanda headquarters. After the agreement is reached, the more than 60 shops will be arranged in a unified arrangement. With the expansion of Wanda Department store, Zhou Dafu will open more than 20 stores in Wanda Department within one year.

< /p >

At the same time, P will cooperate with the Wanda Department store of self owned property, and the brand operators will get more help in terminal management, asset safety, personnel training and so on.

In store operation, Wanda Department can supervise employees' daily behavior for brands. In central control, Wanda Department can take care of the daily profits and losses of brand operators and reduce brand supervision risks and financial risks.

In personnel training, Wanda Department stores can help brands to complete their daily training contents.

< /p >

< p > < strong > customer's "attraction" and "retention" < /strong > /p >

< p > the advantage of self-sustaining property chain stores is a kind of scale and intensive advantages.

It is reported that Wanda Plaza's average passenger volume is 3-5 yuan per weekend, and the average passenger volume is 5-10 yuan on weekends.

As the most successful department store in China's shopping malls, Wanda Department stores, which rely on shopping centers, are linked to shopping centers and naturally form a business circle mode.

Wanda combined various formats and needs to form a business circle belonging to Wanda.

This is a large business that can meet the needs of people's leisure, entertainment and shopping.

< /p >

< p > industry experts say that the development of single department stores needs other forms of business to help set up business circles to attract tourists.

Traditional department stores do not provide food and beverage services through the gradual and gradual investment in the construction of business circles. Customers' meals are completed by other restaurants, including movie theaters, KTV and so on.

Wanda itself is a complete business circle. Wanda Department Stores complement each other with other formats in the plaza to meet the overall needs of customers.

< /p >

< p > Wanda Department Store is a department store that can meet customers' shopping needs in shopping centers.

The coverage of the whole country is wide, and the advantages of overall planning are obvious. The area of Wanda 10-12 Wan Ping can meet the entry of these supporting industries such as cinemas and restaurants, of which 3-4 Wan Ping will be used to plan Wanda Department stores, and Wanda Department stores will become a core forum of Wanda business concept.

< /p >

It is better to cultivate customers in depth than P.

It is reported that Wanda's location is shopping and Wanda Plaza is positioned as a leisure experience inside Wanda.

The number of stores in the future will be reduced, and the proportion of industries such as experience, leisure and entertainment will increase.

When a family chooses to go to Wanda, the wife can choose to go to Wanda cinema to see a movie first, then go to Wanda Department store to pick out several fashionable and beautiful a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a >; the husband can choose to go downstairs to the coffee shop or tea bar, drink tea and read the book; children can choose to go to the playground and have fun.

They do not need to consider parking inconvenience, and do not have to worry about the sun and rain.

< /p >

< p > industry sources revealed that many chain stores including Yintai and Tianhong are following the model of self-sustaining property and self built business circle of Wanda Department store, and more businesses are starting to increase their own property.

The forerunner Wanda Department expects to open at least 73 new stores in the next 3 years. By the end of 2015, the total number of shops will reach 130. The self sustained property department store with a continuously rising threshold will form a natural barrier. Then China's chain stores will become the world of Wanda Department stores.

< /p >