Can Sporting Goods Industry Be Turned Over By Sporting Events?

< p > recently, the seventh finals of the NBA finals in the 2012-2013 season began, and the Miami heat home 95-88 beat the San Antonio Spurs.

The heat total score 4-3 wins the team history third championship, which means the heat will become the champion of the Obrien trophy.

Sports products industry is also hot. Lining, Adidas, Nike and other sports brands have launched products related to NBA. Can sporting goods industry turn over by sporting events? < /p >

< p > according to the 2012 annual report released by the media in April, Lining, Anta, PEAK, China trends, XTEP, 361 degrees, the six major domestic sports brands, only 361 degrees. Last year, the number of stores increased by 217, while the total number of other five brands closed to 5000.

Among them, Lining retail outlets reduced by 1821, equivalent to an average of 4 stores a day; the "closed shop list" ranked second of the brand, retail outlets net reduction of 1323, equivalent to an average of 3 outlets per day.

The sports industry is facing the economic crisis.

High inventory of sporting goods has also become a criticism of sporting goods in recent years.

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< p > recently, with the end of the NBA finals in the 2012-2013 season, the sports industry has been very hot after winning the team's third championship with the total score of 4-3.

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< p > < strong > sports brand, by sporting event, /strong /strong > < /p >

< p > < strong > 1. Nike first time launched the MVP Championship suit < /strong > /p >

Nike also disclosed for the first time the masterpiece of LeBron X Championship Pack champion created by Zhan Huang James. This LeBron X Championship Pack includes a James used in the championship match, and now it is a "P". < p > after the NBA season,

The LeBron X Championship Pack is not yet available for sale, and you are welcome to pay attention to the fastest news that will follow.

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< p > < strong > 2. Adidas hand in hand with NBA to launch playoff fans series equipment < /strong > /p >

P, Adidas's joint NBA NBA products will give fans more choices, including cartoon T-shirts, T-shirt, T-shirt and Jersey.

Among them are the characters of Derek Ross, Dwyne Wade, Blake green, and the combined characters like the Losangeles Lakers, the Boston Celtics and the Ohio horse thunder team.

These stars will undoubtedly wear shirts with black frame glasses and baseball caps to show their style on T-shirts.

Adidas will launch a series of NBA fans' shorts and shorts for basketball fans this summer.

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< p > < strong > 3.. Lining's "Wade's way" is hot selling < /strong > < /p >.

< p > Lining, especially for Wade, launched the "Wade road" sneakers at the same time when the heat won the championship. It also indicates the success of Lining's high salary Wade.

At the beginning of May 2013, Lining's "Wade road" All-Star special edition was put on sale. In order to snap up the total 200 pairs of all star edition, consumers were in a long queue with hot sales and short supply.

The brand new Li Ningchao light series tenth generation running shoes, developed for carrying forward the pure spirit of sports and returning to the essence of running, have been welcomed by consumers as soon as they are launched, enabling people to experience the infinite pleasure of running.

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< p > < strong > 4. Battier, the divine soldier sky PEAK, took the opportunity to launch "PEAK 2013NBA Star China trip" < /strong > /p >

< p > it is learnt that the "PEAK 2013NBA Star China activities", led by champion Battier and super star Parke, will be launched at the end of this month. The vast number of Chinese NBA fans will soon feel the glory of the championship and the unique charm of PEAK's NBA stars.

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< p > < strong > 5. sports brand Anta exclusively sponsors "aerials World Cup" < /strong > /p >

< p > January 6th, the international skiing Federation sponsored the 2012 to 2013 season international snow union Freestyle Skiing Aerials World Cup Changchun Railway Station competition came to a close.

Anta has exclusive sponsorship of this winter event.

This is the first leg of the World Cup match this season, attracting many top players.

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< p > < strong > sporting goods industry can be turned over by sports events < /strong > /p >

< p > it is understood that in 2008 Beijing Olympic Games, Lining ignited the Olympic torch, and Lining's brand influence also reached the peak stage by means of Olympic marketing.

In the past year or so after the Olympics, Lining's share price has risen by at least 80%.

Other Chinese sports < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > brand also with the influence of Beijing Olympic Games, ushered in a high-speed growth period.

Recently, Jordan sports held 3 consecutive years in the western city of Jincheng, the Yellow River, Lanzhou, the marathon, Lanzhou International Marathon.

With its unique brand charm, excellent product quality and professional services, Jordan sports further enhances the professionalism of the brand through competitions, and constantly deepens the positioning of the brand comprehensive professional sports brand.

The recent "618" electricity supplier war has also made inventory of sporting goods cleared.

Most sporting goods industry is cleared by online platform.

For example, Lining eliminated most of the memory by using Fan Cheng pin pin.

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< p > editor believes that sponsorship of sports events is not a permanent solution, pformation and upgrading is also crucial.

While the central government and local governments attach great importance to the promotion of sports industry and mass sports, the sports industry has a very good macroeconomic policy support.

Coupled with the pformation of the lifestyle of ordinary people, the sales of sporting goods will also increase as a result of the increase in sports population, followed by China's sporting goods industry will have a healthier and more sustainable second round of growth.

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< p > and in 2014, the sporting world will usher in the biggest sporting event - the Brazil World Cup. What action will the sports brand take? We will wait and see.

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