Sun Ruizhe: Humen Should Dare To Lead The Fashion Trend.

< p > external demand is low, domestic demand is slow, the cost of factors is rising sharply, the traditional wholesale mode is declining. Facing the complex and difficult situation, Humen's "a target=" _blank "href=" //www.sjfzxm.com/ "> clothing /a" how to break through the industry? "Humen should not only be a garment plus construction site, a trading hub, but also dare to lead the banner of the trend trend, becoming the birthplace of popular fashion and the leader of lifestyle.

Yesterday morning, China's a target= "_blank" href= "//www.sjfzxm.com/" > textile < /a > vice president of the Industrial Federation Sun Ruizhe received an exclusive interview with the media.

< /p >

< p > < strong > enterprises can focus on building "industrial manufacturing brand" < /strong > /p >

< p > reporter: in the tide of "a href=" //www.sjfzxm.com/news/index_c.asp > Dongguan industry < /a > pformation and upgrading, how can Humen enterprises upgrade and upgrade their value in the supply chain? < /p >

< p > Sun Ruizhe: when it comes to industrial pformation and upgrading, building brands and increasing R & D direction, it should be universally applicable.

But Humen's clothing enterprises do not need to build the brand facing the terminal market as the only choice.

We can divide the brand into two categories, one is the industrial manufacturing brand, the other two is the consumer oriented brand.

But not everyone can build a consumer oriented brand.

In the international market supply chain, there is a kind of manufacturing brand that has been very successful. For example, Italy has a group of excellent fabric manufacturing enterprises, and become the international first line brand must be selected fabric suppliers.

Therefore, the pformation and upgrading of the garment industry in Humen is not a way to create a consumer oriented brand, to play its own advantages in industrial manufacturing, and also to enhance its own industrial value.

< /p >

< p > < strong > professional market pformation can learn from the new international mode < /strong > < /p >

Reporter P: in addition to good industrial manufacturing advantages, what advantages do Humen's "a href=" //www.sjfzxm.com/news/ "garment industry < /a" show and what challenges do they face? < /p >

< p > Sun Ruizhe: the clothing industry in Humen has a very good foundation for industrial manufacturing, and relies on Hongkong as well as local market resources.

But at the same time, these advantages are also facing great challenges.

First of all, manufacturing costs have risen sharply. Of course, this is not just a problem facing the garment industry, but a common problem faced by the entire Chinese manufacturing industry.

Second, it is a challenge from market resources.

Humen garment industry started earlier, and formed an obvious industrial cluster earlier.

However, Guangzhou, Shenzhen and other central cities have come from behind to become new clothing trading centers.

We have found that the reason for this phenomenon is that the traditional clothing trading area is mainly wholesale, which is more expensive and more and more challenging.

The central city's clothing trading center is a combination of wholesale and retail, and gradually evolved from the clothing trading center to the clothing brand incubator center.

< /p >

< p > Dongguan has two major textile garments: a href= "//www.sjfzxm.com" > industrial cluster < /a >, one is Dalang, the other is Humen.

If the manufacturing industry itself has been faced with great challenges in the past few years, the challenges faced by the professional market in the past few years will be even greater.

I communicated with the leaders of Humen town and introduced to them the latest international business models, which can be used for reference by Humen.

First, the new mode of exhibition.

The traditional exhibition that money can participate in has basically failed. The exhibition that can be developed to the present is a threshold. This exhibition has gathered more powerful product development ability and fashion trend influence enterprises, forming an influential fashion circle.

The two is the new form of clothing display.

In Italy and other places, there are some special exhibition areas that are exclusively for brand enterprises, specifically for franchisees and channel providers.

I suggest that the pformation of the clothing trade market in Humen may draw on some of the latest international business models. Perhaps in the near future, these models originating in Italy and other places will become the mainstream of the new market.

< /p >

< p > reporter: what is your recommendation for Dongguan's biggest influence? < a target= "_blank" href= "//www.sjfzxm.com/" > Fashion Show < /a > Humen trade fair. What are your suggestions? < /p >

< p > Sun Ruizhe: for the Humen trade fair, Humen people should be more confident.

Although there are geographical restrictions in Humen, there are very recognised highlights in the development of trade fair. For example, < a href= "//www.sjfzxm.com" > Dress Design > /a, the influence of the industry is very good.

Apart from having confidence in its original achievements, Humen also needs to have a bigger mind and make the exhibition a grand event that will affect the trend of fashion.

Taking part in the trade fair, it is possible to take grafting methods, link up with some national resources, and introduce some heavyweight figures and activities.

I have always had a view that Humen should not only be the processing and trading center of the garment industry, but also become the influential source of popular culture and the leader of lifestyle. This is the truly successful pformation and upgrading.

< /p >