Children'S Day Is Approaching The Trend Of Children'S Trend Home Textile Market.

< p > reporter visited Beijing's major a href= "//www.sjfzxm.com/news/index_c.asp" > Home Textiles < /a > store and found that many home textile brands launched children's trend home textiles.

Relative to the past, the number of children's home textile market brands and products has been greatly improved, the function and design of products are also constantly enriched, and many parents who choose products for children can be satisfied.

As an important sub market of children's home textiles, there are few home textile products for infants. Many consumers who come to buy household textiles for infants and young children are puzzled and empty handed.

Obviously, home textile enterprises' answers can't satisfy all parents and children. So where are the problems? < /p >

< p > < strong > manual production accounted for half of < /strong > < /p >.

< p > in recent years, children's home textiles, as an important field and emerging market of "a href=" //www.sjfzxm.com/news/ "home textile industry < /a", has been attracting much attention from many people in the industry. Some well-known home textile enterprises also set up independent children's home textile brands, such as Luo Lai Kids, Bo Yang Bao, Meng Jie Bao, and so on.

But there is still no corner left to fill this gap. That is the baby's home textile market.

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What are the buying channels for infants? < a href= "//www.sjfzxm.com/news/ > home textile products < /a > p? What is the purchasing channel? A survey on the consumption of baby products shows that 50% of the respondents said that the bed products used by the children were hand-made by their parents, while 37.5% said they would go to the mall to buy and do their own work, while only 12.5% of young consumers chose to buy ready-made bedding.

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< p > Why do more than half of the consumers choose to make hand-made products in such a rich material market? A "Post-80's" expectant mother, Mrs Chan said, "I am not proficient in craftsmanship. My mother has found a baby bedding made by a hand-made old tailor. My relatives and friends have done so."

Judging from Ms. Chen's dress, she is based on the brand name of the shopping mall. According to her consumption habits, she should not be easy to accept the old-fashioned way of hand sewing.

"Now, many baby products in the market have hidden dangers, such as toxic milk powder, and children's toys with excessive lead," explains Chen.

Baby bedding, pillows are all personal products, or personally stitched and more comfortable.

Moreover, the purchase process is not complicated. After selecting a href= "//www.sjfzxm.com/news/" > fabric < /a >, it takes only a few hours to get away, which is convenient and safe.

For Ms. Chen's reply, a home textile store official agreed with him. He added: "it's not that we are unwilling to open up a special sales area for baby textiles. The main reason is that the market is not enough. Many consumers choose to tailor or tailor their materials to tailor shops. Moreover, a lot of consumers think that the bedding of infants and young children may be soak up stains at any time. They consume a lot. It is not cost-effective to buy hundreds of thousands of items for infants and young children."

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< p > < strong > cost and standard double high < /strong > < /p >.

< p > apart from safety considerations, the small selection is also the reason why many consumers give up the purchase of home textiles from the regular shopping malls.

Compared with the mature home textile market of foreign countries, China's children's home textile market is still in a state of toddler.

It is understood that in western developed countries, children's home textile market is very mature. Many large supermarkets and mother infant chains have independent children's home textile products sales area, and the number and type of products are equal to that of adult household textile products.

Children's home textile products range from infant products to youth products, and they all have their own strict product implementation standards. The products are all produced by regular manufacturers, with perfect quality assurance such as returns and replacement.

The price is relatively close to the people, and there are many high priced products with healthy and environment-friendly materials to choose from.

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< p > in the channel visit to Beijing market, the reporters also found that the home textile brands selling baby bed products were mostly from abroad, such as Mothercare in the United Kingdom and Zara Kids in Spain. However, China's < a href= "//www.sjfzxm.com/news/" > home textile brand < /a >, even if the products sold by the industry leaders are hard to find traces of infants and young children.

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< p > in addition to the reasons why the domestic market is not enough, some business personnel in the interview said that the high cost and the psychological price of consumers were the main reasons for the depression of the home textile market.

A person in charge of AUSSINO bedding marketing in Beijing said: "since the implementation of the new national a target=" _blank "href=" //www.sjfzxm.com/ "> textile < /a > standard, the entry threshold for children's home textiles market has been improved, and it has been strictly regulated in terms of color fastness, formaldehyde content and environmental protection certification, which has virtually increased the production cost of children's textiles.

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< p > it is understood that children's home textile products have higher requirements in terms of formaldehyde content, pH value, odor, shrinkage, friction and so on, while the standards for infant products are higher.

In the Intertek eco product certification system, infant products are listed as the first level. The delicate skin of infants and young children brings higher standards for their products, and it also brings more cost for home textile enterprises in production.

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< p > in discussions with a well-known brand leader in Nantong, why the production of children's home textiles is not involved in infant products, the company official said that because of the difference between the standards of infant products and the standards of home textile products for children over the age of 3, the cost of materials has been raised by a large margin, and the research and development cost of product design has also been raised correspondingly, and special production lines are needed.

Once involved in the baby series, the cost of manpower and material resources to be invested is no less than that of developing a children's brand.

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< p > < strong > the market potential is huge < /strong > < /p >

< p > according to statistics, there are about 53 thousand babies born in China every day, with a net birth rate of about 1500 to 18 million people per year.

The infant market (0~3 years old) has at least 50 million market capacity per year.

In addition, the baby's skin is tender and fragile. There are many kinds of quilts and pillows. Some families are babies, and even have to prepare more than ten kinds of home textiles, including all kinds of sleeping bags, blankets, blankets, pillows of various kinds of materials.

It can be seen that the market demand of infant textile products is very amazing, and the market potential is very huge.

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< p > a famous brand general manager told reporters that enterprises are not blind to the huge market potential of the infant market. High cost, high standards, high safety and consumption habits and other factors are deterring enterprises. But with the gradual maturity of the home textile industry and the upgrading of people's consumption habits, more and more enterprises will be involved in the home textile field of infants and young children, and the market segmentation of infant household textiles will become a trend.

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< p > the prospect of such a vast home market for infants and young children is like the white paper that has not been blotted out. It makes people feel regretful and surprised, and at the same time, it should attract enough attention and attention from home textile industry.

Children's home textile market is gradually rising, and consumers expect to see vigor and vitality in the home textile market for infants and young children.

When the "61" children's Day is coming, we should consider the steps of "a href=" //www.sjfzxm.com/news/ "home textile enterprise < /a", step into the field of infant textile, and how to lead the consumption concept of infant products, how to balance the relationship between product cost and consumer psychological price, and how to enjoy the delicious cake of home textile.

I believe that in the near future, home textile enterprises will be able to produce satisfactory answers for consumers concerned about home textile products for infants and young children.

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