Shoes In Jiangdu Carry Affordable Leather Shoes Onto The Internet.

< p > in recent years, as the network continues to grow and develop, the Jiangdu area, known as the "a target=" _blank "href=" //www.sjfzxm.com/ "shoes" /a "in eastern China, has gradually developed the online sales fever mainly based on leather shoes. Under the guidance of local industry and commerce departments, footwear online sales have gradually been standardized. Many local entrepreneurs and leather shoes manufacturers have adopted the" online shop + entity store "mode of combining virtual and real, and will produce exquisite, fashionable and affordable leather shoes onto the Internet.

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< p > "this year's opening year is not bad. Now we can sell more than 30 pairs of leather shoes online every day, and have sold 1750 pairs in two months, with sales of over two hundred and ten thousand yuan."

The manager of Yangzhou Jiangchuan figure Shoes Co., Ltd., who sits on the computer and beat the keyboard, says excitedly.

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< p > Jiangdu is known as "shoes capital of eastern China". The traditional shoe making industry has a long history. At present, there are more than 3600 shoe making enterprises in the region. In 2012, 72 million pairs of shoes and shoes were produced and sold, and sales amounted to 6 billion 800 million yuan.

With the constant expansion of shoemaking industry, how to effectively sell the leather shoes and how to constantly develop the footwear industry in Jiangdu, through in-depth and detailed research, the network has become another platform for Jiangdu industry and Commerce Bureau to guide the development of Jiangdu footwear industry. The bureau regards online sales as a breakthrough to support the development of footwear industry, and guides shoes enterprises to adopt the "online shop + entity store" mode of combining virtual and real, and will make beautiful, fashionable and cheap shoes for men and women onto the Internet.

Zhu Yong, a Post-80 university student, started her own business in 2010 and opened a shoe store online. Since two years of operation, the online shop has sold more than 50 pairs a day on average, with an annual income of nearly 400 thousand yuan.

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< p > "at present, there are more than 1100 online shops such as Xiao Zhu in Jiangdu. Last year, online stores sold 3 million 200 thousand pairs of shoes, with sales amounting to 260 million yuan, and the momentum of development is very rapid."

Wang Hong, director of Jiangdu trade and Industry Bureau, Suzhong Trade City Office, said.

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< p > according to the introduction, at present, the online sales of Jiangdu footwear industry has initially formed a one-stop industrial chain, including product supply, online sales, logistics and pportation, web page production, etc., opening up a new channel for product sales, activating the vitality of some funds, and also bringing tens of thousands of jobs to the region.

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< p > "our shop name is not simply a name, or a trademark brand that we distribute leather shoes. Through packaging, publicity, trademark value and sales performance has been continuously improved."

Wang Xuhui, the head of the shop, has a unique view of brand names. As a master of business administration graduate in Holland, Wang Xuhui believes that "at present, most of the physical shops or entity factories pay more attention to brand building, but the brand building in online shops is also important, because compared with reality, the Internet is just changing the world, and its sales are actually no different from the physical store, but only in a different form." < /p >

< p > it is understood that there are still many operators in Jiangdu who have such a concept.

In recent years, the industrial and commercial departments of Jiangdu have carried out deep thinking and Research on how to display the overall image of Jiangdu shoes industry with the help of network channels and expand the market share, and have carried out in-depth consideration and Research on the market share, and put the management behavior of the net shop into the key content of the supervision service, carry out the webpage production training and the "reputation and quality" demonstration activities, publicize the industrial and commercial laws and regulations, carry out the online leather shoes paction inspection, carry out the integrity and credit evaluation system, guide the shoe enterprises to win the trust of the customers with excellent product quality and reputation, and constantly enhance the charm and competitiveness of the products.

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Li Linsen, the head of the "Western Alpaca" online shop, is a representative of the brand shop. He started shop in 2009. He didn't know much about the brand name at the beginning. He registered the name of the shop under the guidance of the industry and Commerce Department. He brought many opportunities to expand the scale of the shop operation. The sales of leather shoes in the shop also climbed again and again. Now he has opened three online stores, and the online shop has reached the "2 crowns". The sales of leather shoes are multiplying every year, and the annual income is several hundred thousand yuan.

He said with deep experience that the promotion of trademark brand reputation is directly proportional to the promotion of leather shoes sales! < /p >

< p > it is understood that at present, most shoe shops in Jiangdu have taken the trademark brand as the focus of propaganda, which has effectively promoted the growth of sales. The registered trademarks of all kinds of leather shoes in the region are 572, including 2 well-known trademarks and 3 famous trademarks.

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< p > forest is big, what kind of birds have! This is a lot of people who have online shopping experience to evaluate online shop.

In order to timely adjust the online consumer disputes and purify the online shopping environment, the Jiangdu industrial and commercial bureau relies on the government hotline and the 12315 complaint reporting website to collect customer responses and deal with online consumer complaints in a timely manner.

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< p > February this year, Ms. Fang of Chongqing called, reflecting that she bought a pair of women's leather shoes from a shop in Jiangdu commerce city. After wearing less than a week later, she found a crack in her vamp. After being contacted with the shop, she agreed to exchange a pair of shoes. She did not expect the new leather shoes to crack again.

Due to the recent Spring Festival, businesses have been slow to solve the problem of courier company's busy business.

After receiving complaints, the 12315 duty officer of Jiangdu industry and Commerce Bureau immediately went to the field to understand the situation. After coordination, the store finally returned 187 yuan from Taobao to buy shoes.

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< p > in addition, because online shopping consumers can only see pictures publicity and text propaganda, but can not see the real object, which gives businessmen exaggerated publicity, stealing concepts and other opportunities, some even fake brand-name, near brand names, always by the name of low price, publicity is brand, asked all said is "high imitation".

During the Spring Festival last year, a consumer wanted to buy a pair of French woodpeckers and received the "Little Prince of Zhejiang".

Knowing this situation, the law enforcement officers of Jiangdu industry and commerce immediately intervened in the investigation, not only returning the consumer's shoe purchase money, but also investigating and investigating the operators.

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< p > it is reported that in 2012, the Bureau received 74 complaints from consumers online, 28 handling sales complaints, and recovered 160 thousand yuan in economic losses.

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