The Traditional Characteristic Industry Is "Electric Shock".

< p > < strong > traditional characteristic industries "electric shock", Gaoyang < /strong > a target= "_blank" href= "//www.sjfzxm.com/" > strong > textile > /strong > /a > < strong >.

"P > Gaoyang County, six Yang < a href=" //www.sjfzxm.com/news/ "> textile > /a > Sales Manager, Han ERON, the first thing to do every day is to open the enterprise website, read the purchase information in the message, and communicate with the customers on product specifications and colors through the network.

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< p > six Yang textile is a textile enterprise mainly exported by international trade. Two years ago, after seeing the rapid expansion of e-commerce, the company also turned its attention to the e-commerce platform, which not only can do business without leaving the home, but most importantly, it greatly improves product profitability.

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"P", "two years ago, we did export business, and we made orders for foreign trade companies. We are just like the production workshop of foreign trade companies. The products we produce are not high priced."

Han Yulong said, "this is not the case now."

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< p > nowadays, the six Yang Textile directly connects customers through the network. Not only can the product gain better profits, but also the customers become their own resources, and the company has changed from "making clothes for others" to "making clothes for ourselves".

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< p > Gao Yang, another a href= "//www.sjfzxm.com/news/index_c.asp" > textile enterprise < /a > Sanli general manager Han Dan has another experience.

He said: "when we first came into contact with e-commerce, we always turned around, but felt inferior to traditional sales channels.

But through the attempt at several big network platforms such as Jingdong mall, the performance of network marketing has been rising all the way, and now it has risen from several thousand yuan per month to about 300000 yuan.

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< p > and Hebei Yong Liang Textile Co., Ltd. has established cooperation with the Taobao website on the establishment of the official website of the company and launched the micro-blog marketing business. At present, the sales volume of Tmall Everbright home textile flagship store has reached 25 million yuan, and the annual sales volume of the network last year accounted for 30% of the total sales volume of the company.

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< p > in the high tide < a href= "//www.sjfzxm.com" > textile industry < /a > electric shock tide, like the six Yang, Sanli and Yong Liang, more and more textile enterprises are developing rapidly relying on e-commerce. They publicize enterprises and products through the Alibaba network, Jingdong mall, China towel net, China home textile net and other network platforms.

In the first half of this year, the online turnover of Gaoyang textile reached 450 million yuan.

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< p class= "MsoNormal" style= "margin: 0cm 0cm 0pt" > span lang= "EN-US" lang= "Microsoft";

< p > < strong > government "shipbuilding", to build a professional network platform; enterprises to "sea" to enhance brand influence < /strong > /p >

< p > electronic commerce is rapidly gaining popularity in textile enterprises, and many problems are also exposed.

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< p > through field investigation, the county has found that many textile enterprises have built their own websites, but few have really played a role.

It can be summed up in three categories: first, enterprises have accumulated certain customer relations in the original marketing mode; some enterprises are satisfied with the present production capacity and customer demand, and do not think it is necessary to invest too much power in the network marketing; two, it is not necessary to build websites, some enterprises set up their own websites as early as 2002, but after the initial freshness, the websites basically belong to idle state and no longer update and maintain; three, the heart is surplus but the strength is insufficient, because the Gaoyang textile enterprises are mostly developed from the family workshop type production, the scale is small, the assets are thin, some enterprises even stay in the "husband and wife shop", "father and son factory", "family help" business mode, and no special network management personnel. The main reason is roughly.

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< p > as a textile county with a history of more than 400 years, how can we keep pace with the times in the rapid development of information technology and increasingly fierce market competition? < /p >

< p > Gaoyang County has taken a look at the forefront of the economically developed coastal areas, and has repeatedly led entrepreneurs and experts to study e-commerce in Zhejiang and Jiangsu.

Finally, Gaoyang County decided to cooperate with the leading industry e-commerce platform to ship the company to sea.

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< p > September 2008, Gaoyang Textile Trade City Management Committee cooperated with China home textile network to build a towel network in China, successfully built a network trading platform, and built an online commerce city.

At the same time, the "textile industry quality improvement brand innovation Symposium" is held, and e-commerce training is conducted for the heads of more than 100 large-scale enterprises in the county.

At present, there are more than 700 members of the county's towel net registered in China.

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< p > "in the early stage of building the network sales platform, the government subsidized 1000 yuan to every enterprise that joined the network, and guided the enterprise to set up its own platform first.

Now online sales are increasing, and Gaoyang textile marketing mode is changing from traditional market sales to network sales. "

Gaoyang County Textile Trade City Management Committee Director Zang Zhehui said.

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< p > according to the introduction, the next step of China towel network will be the Gaoyang textile trade city on the Internet. As long as the Chinese towel net is opened, we can find Gaoyang more than 1000 home textile and textile merchants to view all kinds of data of various products and enterprises.

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< p > < strong > informatization forced industrial upgrading. < a href= > //www.sjfzxm.com > textile > /a > technological pformation set off a climax < /strong > /p >

< p > informatization has opened up new development space for the Gaoyang textile industry, and the new market situation has also forced the textile enterprises to escalate.

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< p > 2011, Yong Liang company first introduced the world's most advanced Italy Yida company's rapier loom and the French history Bill jacquard loom, which once became the hot topic of the industry.

"No innovation, no upgrading, can not meet the needs of the market and customer requirements."

Duan Hui, director of e-commerce Department of Yong Liang company, said that after a period of production, not only has improved the towel production process, but also the towel quality has been further improved.

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< p > it is understood that only last year, Gaoyang County, more than 2000 new technology and equipment into production, Gaoyang textile technology pformation also set off a climax.

Now, the use of innovative technology and new materials is everywhere in the production process of enterprises. In the current textile products of Gaoyang, the products made of bamboo fiber, wood fiber, soybean fiber and microfiber fiber series account for 30% of the total output, while the new products produced by the new equipment account for 40% of the total output.

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The relevant departments of Gaoyang County have reached a consensus with China's < a href= "//www.sjfzxm.com > > < /a > >, relying on their talent resources and technological advantages, jointly build the" high-tech textile Productivity Promotion Center of Gaoyang County ", which provides technological innovation services for Guang Dazhong small enterprises.

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