Double Star Group Set Foot In Outdoor Products
2008 at the close of the Olympic Games, the two star group, which is good at catching up with sports business opportunities, officially announced its involvement in outdoor products and launched the "double star Dengfeng" series outdoor sports products, marking the double star group's further leap in strategic adjustment and industrial upgrading.
The entry into the outdoor products industry is a leap forward in the strategic adjustment of the double star group.
The dual star entry outdoor products have the technical strength and advantage that other domestic brands do not have: the most famous brand in China: double star, with 86 years of shoe making experience.
Double star, China's first well-known footwear brand and the first shoe China brand; double star, the only national level technology center of the national footwear industry; Binxing, exclusively providing astronaut lifesaving equipment -- Aerospace return shoes for China's space industry; double star, China's first export free inspection enterprise.
To this end, the double star group has made great efforts to build a "double star Dengfeng" "W-HAI" outdoor professional brand, determined to "double star peak" to develop into China's first outdoor brand.
Double Star Group outdoor supplies development department is responsible for the professional design, development, sales, management and brand operation of "double star Dengfeng" and "W-HAI" outdoor products.
Outdoor products are subject to the test of harsh environment in the field. Therefore, the technological content and quality of products directly affect the safety of outdoor enthusiasts in outdoor activities.
Strictly speaking, outdoor equipment, especially clothes and shoes, is the last protective barrier for outdoor sports. It can even be called life-saving equipment at a critical moment.
Therefore, from the very beginning, the double star group has strictly controlled the quality of products, ensuring that each product quality can meet the technical requirements of life-saving equipment of Shenzhou VI and Shenzhou seven astronauts, so that consumers can enjoy outdoor fun in a bad environment.
According to the introduction, the "double star Dengfeng" outdoor series is a set of outdoor sports equipment. The outdoor products mainly include outdoor mountaineering suits, assault clothing, ski wear, sweaters, fast drying underwear, fast drying underwear, hiking shoes, hiking shoes, climbing shoes, climbing gloves, mountaineering caps, sleeping bags, tents, outdoor backpacks, protective clothing, auxiliary appliances, and so on.
"Double star ascends the peak" concentrating on serving the users, providing users with professional, high-performance, multi-functional sports equipment from arm to foot.
In terms of product quality, double star selected professional functional fabrics with international leading technology, check at all levels, strictly control from the source, and qualified products in every market have to go through more than 360 processes.
The current clothing version is specially designed on the basis of absorbing the characteristics of westerners and combining the characteristics of Asian people. It is fully suited to the needs of the Asian people and combines functional and leisure qualities into one.
In addition, binaries closely follow the aesthetic feeling and trend of the times, providing consumers with the most avant-garde sports shoes and other outdoor products.
And we also provide a perfect after-sales service, to truly provide you with a close service.
At present, the "double star Dengfeng" outdoor series has been designated as special training equipment by the national mountaineering team.
"Double star ascends the peak", challenges the life "the double star ascends the peak people's motto," explores the outdoor, enjoys the life "- the double star ascends the peak person's pursue goal.
"Double star climbing" is bound to climb the peak of outdoor products industry, once again witness the takeoff of double stars, and it has emerged from the outset to become the first outdoor brand in China.
"Double star climbing" will make outdoor sports fans fully understand nature and explore the secrets of nature with excellent technology, innovative products and perfect service.
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