Hebei Xinji Leather Garment Industry Accelerates Transformation And Upgrading

Enterprises set foot on brand road

Xinji Leather Industry With a long history, it began in the Ming Dynasty and flourished in the Qing Dynasty. Although the foundation is good, it is not a simple thing to become a famous brand. Zhao Feng, general manager of Hebei Tianju Fur Clothing Co., Ltd., was very moved when he mentioned the situation of the declaration“ After the investigation, the industrial and commercial department listed our company as & lsquo; Reserve & quo;, Guide us to prepare relevant materials. Last year, they often gave on-site guidance and assistance in the whole process. In addition to the page number, each statement in the declaration and the location of different contents were all assisted by them. "

Zhang Hongen said, especially in the past two years, with the advent of the era of knowledge economy, the industrial and commercial departments have raised the cultivation of famous brand names in leather industry to the height of economic development strategy, and vigorously implemented the trademark brand strategy as an important breakthrough to promote economic restructuring, change the mode of economic growth, and promote sound and rapid economic development.

　　 Xinji On the one hand, the promotion of brand awareness of leather enterprises is related to the initiative of enterprises, on the other hand, it is also inseparable from the government's continuous improvement of service enterprise mechanism.

In recent years, Xinji municipal Party committee and municipal government have promoted the implementation of trademark strategy to the government action of promoting brand revitalization, and encouraged the leather industry to carry out brand creation activities, which effectively promoted the economic development of the city and played a positive role in promoting the city's transformation and leapfrog development.

In addition to the good policies given by the government, Xinji International Leather City, as a platform for the leather industry to display to the outside world, also gives great support to the local famous brands settled in the leather city.

"Although there are many local enterprises, there are few real big brands. Today's consumers have a high awareness of the brand. The first thing to buy is the brand. If it is not a well-known brand, even if the quality is good, it can't sell at a good price. In order to encourage local enterprises to create brands, our leather city has a certain inclination in terms of capital, advertising space and external promotion. " Tian Yingshen, deputy general manager of Xinji International Leather City, said that every year, leather city will leave the best advertising space to local well-known enterprises, arrange the best position in the mall for them, and organize well-known enterprises to go abroad for promotion. At the same time, they also actively cooperate with the industrial and commercial departments to carry out training for enterprises to help them establish brand awareness. Through the cultivation of these aspects, the number of famous brands in Xinji's leather industry (chi) has increased year by year. The local leather products in Xinji are more and more recognized by the outside world, and the name of "China's leather and leather capital" in Xinji is also more loud.

Leather as the pillar industry of Xinji, many enterprises were doing "wedding dress" for others, carrying out OEM production. Therefore, Xinji industrial and commercial bureau has listed the trademark registration of pillar industries and key enterprises as the key point, and carried out rescue trademark registration for the leather industry in this city. In recent years, especially with the continuous strengthening of brand strategy of Xinji leather industry, more and more enterprises set foot on the road of brand management. In order to reverse the situation of "hot OEM", Xinji municipal Party committee and municipal government adhere to the implementation of brand strategy as an important measure to promote the economic and social development of the whole city, and studied and formulated a series of brand strategy implementation opinions and encouragement and support policies, and clearly proposed to cultivate, support and develop a number of brands with strong competitive advantages through administrative promotion and policy guidance, Improve the overall quality and comprehensive competitiveness of Xinji regional economy.

In April last year, "Tianju" of Hebei Tianju Fur Clothing Co., Ltd. successfully declared as "China famous trademark". Since "Tianju" has become a well-known trademark, the sales volume of the enterprise has increased by nearly 30% compared with that before.

All parties work together to promote upgrading

For Xinji, we should not only promote the transformation and upgrading of leather industry through brand creation, but also adjust the industrial structure by means of green development, platform building and market expansion, so as to further promote the effective promotion of industrial upgrading.

In order to break the industrial bottleneck and realize green development, Xinji City cooperated closely with scientific research institutions such as the leather making clean technology center of Sichuan University, actively implemented the national cleaner production circular economy demonstration base project, and successfully explored the development mode of green environmental protection, energy conservation and emission reduction of leather industry. Xinji city invested 259 million yuan to build 100000 tons of urban sewage treatment plants. While the effluent quality of the three sewage treatment plants reached the national first-class standard, it also helped 51 tannery enterprises in the city to carry out technical transformation, and completed 6 clean production process transformation, such as mandatory implementation of Liming waste liquid recycling, to build a three-level pollution control system.

At the same time, Xinji also pays close attention to product marketing and opens up the market in an all-round way. It is understood that Xinji has invested 6.66 billion yuan to build a marketing platform with Xinji leather city as the leader, attracting more than 800 merchants at home and abroad, and establishing a leather and leather clothing commodity export platform, which has tripled the export of leather clothing in 10 years. Xinji has built an exhibition sales platform in an all-round way. The city has invested more than 35 million yuan to hold China Xinji leather Expo for 20 consecutive years. Last year, the leather industry base was successfully promoted to a national 4A tourist attraction and the largest leather shopping tourism base in the north.

According to reports, Xinji city has built a Xinji city led by Academician Shi Bi of the Chinese Academy of engineering Leather academician The work station is the leading industry research and development platform supported by the city's self built R & D institutions; Thirty key enterprises in the city employ experts and scholars from Academy of fine arts of Tsinghua University and other colleges and universities to form Xinji leather clothing R & D and design center with more than 30 people, and designs more than ten thousand brand-new clothing every year.