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Nye 2013 Spring And Summer New Product Conference Fuzhou Successfully Concluded

2012/12/6 15:30:00 17

NyeFashion ClothesNew Products In Spring And Summer

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< p > > a href= "//www.sjfzxm.com/news/index_c.asp" > Nye Bu /a > (China) Limited 2013 spring and summer new product conference was successfully concluded in Fuzhou.

This conference is the first large-scale conference held after the successful listing of Nai Bu brand in the UK.

More than 200 people from Fujian, the city's leaders, news media and distributors from all over the country and excellent franchisees attended the conference.

The NAIBU2013 spring and summer new product launched by Nai step caters to today's mainstream lifestyle.

At the meeting, Nai proposed the strategic thinking for the next three years, and won the full recognition of the guests, which aroused strong response in the industry! < /p >


During the meeting, there were marketing strategy seminars, customer ordering meetings, 2013 annual target work seminars, customer signing sessions, spring and summer new products FASHIONSHOW in 2013, and thanks giving dinner.

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< p > Naito (China) Limited was successfully listed in London, England in March 31, 2012.

The listing brought new blood to Nai Bu and greatly enhanced the market vitality of Nai brand.

With strong capital and resource advantages, we should take a heavy impact on both sides.

On the one hand, we should join hands with the famous international fashion designers to temper the commodity planning, strengthen the intensive cultivation of products and enhance the competitiveness of commodities. On the other hand, we should grasp the strategic planning, push forward the pformation of the brand business mode, set up the retail management system and terminal standardized operation mode, and improve the management competitiveness.

The company has taken on a new look, the brand reputation has been constantly improving, and the market share has expanded rapidly.

< /p >


< p > Nai Bu advocates the brand proposition of "a href=" //www.sjfzxm.com/news/index_h.asp "urban LOHAS" < /a >, and sticks to the brand development direction of "city travel equipment".

"Vitality campus, City Suites Hotel, holiday outdoor" as the three main themes of Nye's products, adhere to the "LOHAS lifestyle" as the source of design creativity, adhering to the essence of "less is more", showing the characteristics of colorful, refreshing, modern and self-cultivation, reflecting the design concept of vitality, sex, fashion, health and sports.

For example, the vitality of campus series combines the vitality and individuality of campus life characteristics, bringing colorful colors and campus street sports and campus sports elements into the proper shape and tailoring, showing the vitality of campus students; while the City Suites Hotel series follows fashion aesthetics more closely, emphasizing the formal and leisure characteristics of products.

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< p > the theme of this conference is "span". There are four levels of meaning: < /p >


< p > 1, Nai Bu was successfully launched in London in March 31, 2012. It shows that the operation of Nai Bu has achieved a leap in national boundaries. Naipo has achieved a leap from a private enterprise to a public company; < /p >


< p > 2, facing the new market environment, in the face of the new opportunities brought by the eighteen big party, Nai step will adjust the business mode and the overall management mentality to achieve a leap in business thinking; < /p >


< p > 3, Nai step to adjust the marketing strategy, combined with the actual needs of consumers, constantly guide the fashion trend in technology, give consumers a distinctive product experience and brand experience.

The product strategy has been leaped from the market to the leading market; < /p >


< p > 4, Nai step to a certain extent is our own leap, is all the Nye people gather mind, win the future to open up a new career engine, to achieve Nye step faster and greater development of ambition and confidence.

< /p >


< p > at the acknowledgement dinner of this event, the chairman of Nai bu (China) Co., Ltd. < a href= "//www.sjfzxm.com/pioneer/" > Lin Yan Yan < /a > felt deeply: "the leap of Nei step is not only a leap of national boundaries, but also a leap from the private enterprise to the public enterprise and the leap of ourselves."

In the new career journey, in the face of the eighteen new opportunities brought by the party, Nai step will continue to strengthen business model innovation, adhere to the road of innovation and development, and continue to move towards internationalization, scale and standardization. /p

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