The Future Of Clothing Electric Business Lies In Differentiation.

There seems to be a growing trend near the end of the year.

It can be said that in the past ten years, the e-commerce industry has achieved countless aspirations.

On the surface, the threshold is low, the way is good, making money seems inevitable.

But did you really make money?

Before the rapid development of today's rapid expansion, in addition to the "profit" that has always been questioned, and other emerging issues such as more and more identical products, the increasingly innovative capabilities of Shanzhai have to be reconsidered.

Hidden worries under rapid expansion

Many online

B2C has encountered this problem: apart from some brands that stick to independent design, many original and fashion oriented brands have no originality in fashion design.

Industry analysts believe that the reason for this phenomenon is very simple.

Small brands have limited capability of independent research and development, and in many cases they can only change the products that are relatively popular in the near future, and produce them in mass production in the factories.

Some businesses directly choose counterfeit products and pretend to be other brands.

"This is also the consequence of the market.

Consumers like things will sell better, it will lead to the imitation of the electricity industry.

The phenomenon of product homogenization is serious, which will inevitably affect the future development of the brand. "

Mr. Hai Qiang, chief news officer of the sea, told reporters.

Where is the way to solve this problem?

In the face of homogenization, many businesses are also actively looking for solutions.

"No change will be eliminated.

The industry's elimination rate is so fast, there is no room for survival without innovation, and innovation is not easy.

An insider told reporters this.

For clothing suppliers, there are many reasons for the homogenization of products.

The domestic online apparel brand lacks experience in design, and the expanding advertising expenditure is bound to squeeze money into product design.

"Cost saving is a reason, but on the other hand, the uncertain market trend makes it impossible for clothing electric providers to start.

It's true that what kind of products sell well on the Internet is right, but 80% of the clothing business operators think so right, it's also wrong: you have to face the fierce competition of commodities.

A business commentator told reporters this.

The present situation is: the design is uniform, and the quality of the product is not guaranteed.

Consumers finally remember.

The style has no interest in brand, let alone purchase the two time.

Homogenization is not limited to the product itself, and the website pages that are directly oriented to consumers are also stereotyped.

"Website maintenance is intuitive to customers.

Customers will not find any problems from a pile of similar pages, but a comfortable and bright page will surely make him like it.

In the final analysis, whether the product or consumer experience, the biggest reason for the existence of the same reason is that online clothing B2C is not strong enough for brand awareness.

As everyone knows,

The future lies in the differentiation, while the differentiated body still needs the brand to manifest, and how to construct the unique brand has become the urgent problem for the clothing electricity supplier.

Similarly, for many small business brands relying on other platforms, it is not so easy to want to be independent.

"It's just an independent design, many businesses are not easy to do."

The chief news officer of E, an independent clothing brand whose main product is independent product, has always said so.

Many brands of "grass roots" are reluctant to save on design cost due to cost and capital pressure.

But in the predicament of lacking original design and fierce price competition, it is necessary to accumulate bit by bit of product development. When the spot innovation is gathered all the year round, it will naturally achieve a refreshing and unique effect. Of course, this will take time to test.