Attention Should Be Paid To Language Skills In Clothing Exhibition Marketing.

Target customers' lock:

It is the most important work for every enterprise to find and lock the target customers of the company.

Careful observation and active inquiry can not only invite the target customers, but also avoid the harm to other customers' self-esteem.

Choice of words: in order to be vivid, clear and choose the right words, choose the words that promote trust and cooperation instead of using ambiguous meanings to create antagonism and conflict, especially the choice of opening remarks. We should introduce the brand information in an acceptable way.

Suppressing the psychology of rush to deal with, give customers more room to think and choose and avoid making customers feel disgusted.

It is not able to sign the bill at the scene, but also confirm the follow up mode and time with the customers, and emphasize the benefits that the future business will give the customers, and grasp the opportunity of advance and retreat.

No matter whether it becomes a partner or not, we should treat our customers with respect and sincerity.

Voice control: intonation, speed and volume belong to paralanguage, that is, the way of speaking. The use of Paralanguage in different countries and regions is not the same. Its subtle changes can have an important impact on people's psychological feelings, especially cross-cultural communication. Such mistakes in detail are often the important factors leading to the spread of obstacles, so that the voice becomes soft and pleasant, and the expression of words is clear and forceful.

The ability to listen: to master communication, the most important thing is to really listen, really see, really feel, in communication, really see what the other person is doing, hear what the other person is saying, accept the stimulation from the reaction of the other side, and feel the activities of the other's thoughts and feelings.

On the basis of understanding, we need to find out the consumption needs of the other side, and quickly respond to the appropriate sentences to guide the other party to have strong interest in the information they want to express.

Improving the ability to gather language: the most direct manifestation of improving the efficiency of exhibition is to communicate effectively with more target customers.

This requires the staff to arrange their time properly when communicating with the audience, so as to improve the aggregate ability of the information dissemination of enterprises, and never stop chattering without the emphasis.

Preparing for talks in advance and preparing multimedia materials is a necessary preparation.

Passion and confidence: whether the attitude of conversation is positive or not, can the target customers be accepted psychologically?

Information, and then stimulate the customer's desire to buy.

The passionate expression of the staff is one of the important factors.

Careful commitment: one of the most important tasks of pre - training is to unify the caliber of the staff.

The style of conversation can vary from person to person, but for information about enterprise activities, brand information and so on, whether the news media or competitors or target customers are committed to the bottom line, we need to express clearly and strictly to every staff member.

Otherwise, it will leave a bad promise to the customer and ill impression of not telling the truth.

Peer exchange: busy booth reception work will make the staff busy, but we must pay attention to that, anyway, we need to take a serious look at the way of communication.

Praise and humor: do not stress the compliments in speech, target customers and

Based on the common development of the brand and customers, the fit of the praise and appreciation of the customers' aesthetic values and values is equivalent to enhancing the charm value of the brand of the company.

Proper humor has the effect of natural and relaxed. It can relieve the pressure of negotiation in the tight exhibition, and can also create personal charms in the hearts of customers, and facilitate the development of interpersonal relationship.