Local Women'S Wear And Strength Women'S Clothing Brand Rises In The Market

"This year's exhibition, we no longer simply display cloth samples, but sub themes in the form of 4 fabric brand exhibition, which is the biggest difference between the company this year and previous years.

Among them, the most worth mentioning is the newly launched two women's clothing brand, last month's Shanghai fabric exhibition is the first time.

Liansheng

The four major fabric brands have been brewed for two years, officially launched last month.

Hong Ming, executive director of the company, stressed that women's clothing occupies half of the country.

This reporter has learned that in this year's Shanghai accessories exhibition, in addition to Liansheng textile, two women's fabric brands, fashion girl clothing brand SARLIER and elegant women's fabric brand YAKROY, have been launched.

In addition, at present, the marketing of Huaqi cold pfer printing, which is in full swing, is mainly aimed at women's clothing brand. It is the largest in Quanzhou and even in the whole country.

Accessories manufacturers, Hualian clothing accessories enterprises limited to the proportion of women's clothing products even more than men's clothing......

Various indications show that with the rise of Quanzhou women's clothing brand, local women's clothing accessories suppliers have begun to exert their strength, and the prototype of women's clothing industry chain is dimly visible.

Women's clothing accessories are gradually enriched.

Liansheng textile, after careful consideration and understanding of the actual needs of its own development, has launched the four major fabric brands this year. On the basis of stabilizing the existing fabric business, Liansheng has begun to brand, professionalism and fashion.

"There are two sub brands that correspond to teenage clothes and matured women's clothing. With clear positioning, better docking with garment manufacturers enables customers to have a better understanding of fabric characteristics. It saves clothing manufacturers' time and cost for selecting fabrics, and makes the design time more efficient and efficient.

It is easier to grasp the fashion elements of fabrics, and display the style of fabrics, so that the garments can be more distinctive and fashionable.

Hong Mingzhao said that Liansheng textile and Quanzhou local women's wear brand also have cooperation, and has always attached great importance to and local.

In the past couple of years, there has been the idea of establishing a professional brand. The recently established brand of women's clothing is also aimed at better serving the brand clothing enterprises.

Similarly, the smell of women's clothing industry chain market development breath of Tai Lung Group and gage company.

Tai Lung Group has increased investment in research and development of women's fabrics this year.

In last month's Shanghai accessories exhibition, the company was playing the fashion label, and more colorful fabrics were suitable for women's wear.

"Combined with the current trend, the company pays more attention to the fashion of fabrics this year on the basis of retaining the original research and development advantages of outdoor fabrics.

Among them, the proportion of women's fabric research and development has increased a lot.

Liu Zhishun, deputy chief of the company, said.

After the gradual maturity of Huaqi cold pfer printing technology, Gage also plans to restart her brand.

"Gage company has launched two clothing brands, one is the tidal brand -- gabang, and the other is the women's clothing brand," Hadley. The launching of the two brands is very important to Huaqi cold pfer printing.

In the past, when running women's clothing brand, they always encountered difficulties in purchasing accessories, and now the time is ripe.

Wang Yanzhu, chairman of the company, said that the application of Huaqi cold pfer printing on women's clothing will be more. Based on the priority and advancement of the printed fabric, the brand of Hadley's women's clothing will be restarted and the future development of both will complement each other.

At the same time, reporters learned that the early "creative Textiles Co., Ltd. - women's clothing department" has developed into the present "Yi Yi" textile, and its business scope extends from the dress products of sports and leisure enterprises to all kinds of fashionable women's fabrics.

As the largest garment accessories manufacturer in Quanzhou and even the whole country, the proportion of products supplied to women's clothing by Hualian Garment Accessories Co., Ltd. has exceeded that of men's clothing.

Lack of mature sales market

Despite the emergence of Quanzhou women's clothing brand in the past two years, Quanzhou women's clothing accessories and accessories have begun to take shape, but there are still many problems in front of enterprises.

"The company has business dealings with many local accessories companies, but the number is limited, because the varieties available locally are relatively simple.

Moreover, the docking is not local business personnel, but local enterprises in Guangzhou, Keqiao, Changshu and other accessories market office staff.

Jinjiang City Leisure

Cai Zhenxiang, general manager of the limited company, told reporters that although local surface accessories enterprises have relevant products to offer, they did not have relevant personnel to do promotion in the company, and they could not find relevant docking people.

Even the local salesmen do not know the products of his company's women's clothing, because the company's product development and production are directly shipped to various offices, and local salesmen have never even seen them.

Su Lihong, the head of Shishi 932 fur company, said that although they also operate women's clothing, the main business locations are men's wear and children's wear, while most of the women's clothing sales are from Beijing's business.

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"Although women's clothing industry in Quanzhou is developing slowly, there is still a lack of industrial cluster atmosphere.

Most directly, there are no special women's clothing accessories sales market, even if we do women's clothing accessories products, they are also sold in Guangdong, Jiangsu and Zhejiang.

Many practitioners pointed out that women's clothing industry, the first impression of consumers is Guangdong, Jiangsu and Zhejiang cities, the local women's clothing industry cluster atmosphere is still not strong, "this is also an embarrassment for our suppliers.

Many customers at home are purchasing our products at the foreign market outlets, only to know that there are also women's accessories in the locality.

It is understood that in Guangzhou, Keqiao, Beijing, Shanghai and other accessories market, South Fujian noodles accessories business sales window has more than 10000.

Local accessories companies put women's clothing products and services in those national markets, and local sales windows are mainly for men's wear and sportswear.

This phenomenon, an industry personage made a figurative metaphor: local women's clothing and accessories business face to face, but in the middle is separated by a mountain that is difficult to climb - a nationwide influential, mature women's clothing sales market.

More women's clothing brands are needed to support them.

"If you want the local accessories enterprises to leave the market and personnel in Quanzhou, and even attract foreign counterparts, it needs more women's clothing brands to support them."

Insiders said.

"Quanzhou belongs to the regional market. If it is a local brand business, sales will be limited.

The brands of men's and women's wear, women's clothing amount to 23 million a year, the lack of consumer groups is a fatal injury.

Moreover, women's fabric needs a wide variety of materials, such as plush, silk, leather and so on, which needs more brand support, otherwise it can't be done.

Ying Jia Tian, deputy general manager of Ying Yi textile, has a wait-and-see attitude towards the development of local women's clothing and its supporting facilities.

Cai Zhenxiang believes that if the mainland can attract more women's clothes like the European force to go to the floor to produce, the atmosphere will be better. Or there are seven or eight potential brands such as Jinyuan, then the market demand will have.

"This takes a certain amount of time. It is a gradual process."

Local fabrics are mainly woven fabrics, and the variety is relatively single, which is another hard nut to wear for women's fabric, but this situation is gradually improving.

For example, the cold pfer printing of Huaqi is widely applied, such as woolen and cotton materials. Liansheng textile has been doing product upgrading and enhancing product value in recent years. Now, the market environment is more challenging than ever. But Liansheng is still in the process of purchasing new equipment, upgrading the original equipment, and investing in other research and development resources, such as personnel training in fabric design and R & D, in the pformation of technology and the introduction of high-end R & D personnel.

Liansheng textile believes that the strength and value of the brand is very important. Good products should also have good promotion, coupled with innovation and fashion elements. Fabric enterprises and garment enterprises and other supporting industries need to have close interaction and exchanges, and R & D, production, sales,

All links need innovation and breakthrough.

In this way, the whole industry chain can embark on a good track of development.