Adidas Online Advertising Case Analysis

Advertising background: Adidas launched a series of advertisements at the end of 2007, including four items of football, diving, basketball and volleyball.

The impact of these projects in the world is very strong, far greater than other traditional strengths in China.

Adidas's status as an Olympic partner can be seen from the arrogance and scale of these sports at one go.

Advertising design: open the webpage, the couplets on both sides of the page enter the user's eyes for the first time, two women volleyball players shake arm smash, you come to my block, interesting.

When the mouse slides lightly, the middle main frame of the couplet appears at once, and the women volleyball players scrambling to block first, and behind them are countless arms and countless people.

Such a scene can only be described by one word. If the Chinese athletes join hands with athletes, who can break through such a defense?

There is a unified slogan "no impossible, together 2008" in the advertiser's picture.

In the antithetical couplet picture, there is a prominent logo of Adidas LOGO, which is tied with the Beijing Olympic Games LOGO in Beijing's 2008 Olympic Games.

The whole advertisement is displayed in the form of competition, with strong interaction and different visual impact. It effectively highlights adidis' brand connotation.

A kind of atmosphere, a passion, a victory, a cheer, a young vitality produced in the beach, showing strength in the leap, and striving for honor in struggle.

"No, it is impossible, together 2008" slogan in the simulation scene, eye-catching, fully focused on the user's eyeballs.

The exquisite layout of the advertising scene, the fidelity of the character action design, the perfect interaction between the couplet and the main screen.

It has fully deepened the audience's recognition of the brand.)

The best part of advertising is the clever interaction between couplets and the main screen. It brings people immersive and endless fun. This is the essence of online advertising and the charm of rich media.

The overall expectation is that hope is the hope and the enthusiasm of the Chinese women's volleyball team. The Chinese women's volleyball team has shown its strength in the leap. It has added more great expectations under the support of the interactive and rich media technology and the Adidas's sportsmanship.

If you insist on picking up this advertisement, it is because the main picture is a little big, and it needs to be displayed with unity of mind and unity. There are more characters, resulting in the overall effect of the picture is a little crowded, but the clever interactive effect can completely cover up this tiny flaw.