Is There A Need For A "Wool Movement" In China?

Not long ago, several models of British sheep appeared on several newspapers and networks in Oxford street, London.

This is to support the "wool week" campaign held in London this month, in order to make people realize the application of wool in fashion, furniture and daily life.

Many British producers and retailers are ready to rekindle the affection of the British people for wool by the easterly movement of wool movement, and further promote the development of the wool industry.

Wool is a natural, renewable and biodegradable fiber. It is an excellent sustainable fiber.

Wool produces oxygen, sulfur, carbon dioxide and water in the process of biodegradation, providing raw materials for the growth of crops and flowers.

Prince Charles, the British crown prince, believes that the pure nature of wool, the sustainability of its sources and its high performance structure can bring many benefits to fashion, interior decoration and the environment.

The wool movement (CFW), initiated by Prince Charles, is attracting more and more consumers' attention to wool.

This activity conveys a message to the world that wool has many natural characteristics and is very fashionable.

The movement of wool began in October 2010. After the United Kingdom, it has been launched in many countries, including Germany, Japan, Spain, Australia, New Zealand and Holland.

The campaign is a 5 year project aimed at enhancing public understanding and use of natural fibers and promoting global consumption of wool products.

Joe Dawson, President of Dawson & Sons wool company, believes that wool sports can help you better understand wool.

It is understood that in the United Kingdom, knowledge of wool knowledge is widely known.

From kindergarten, it will become a compulsory course for every child. The teacher will explain to the children every stage of a sheep's going from birth to death, and explain to them how the herdsmen raise sheep, how to ensure the quality of wool, and how to cut sheep's hair.

Even so, JohnThorley, chairman of the wool movement, still believes that the British "wool love" complex has weakened.

10 years ago, there were 2 million 100 thousand ewes in Britain, but now there are only 1 million 400 thousand.

He said: "we can not abandon the ancient fiber produced by the wool and wool produced in the United Kingdom, and have an infinitely bright future."

In China, wool producers are still talking about the gross price.

The price of wool has experienced the trend of "roller coaster" since the financial crisis in late 2008.

The rough road of wool prices has become the focus of the industry.

However, there seems to be another topic beyond the gross price, which deserves more attention from the industry.

In fact, China also needs a "wool movement" like Prince Charles of Britain.

Over the past 10 years, the strength of China's wool textile industry has been continuously enhanced and its international standing has been improving.

China has become the largest wool processing country in the world, accounting for 35% of the world's wool processing.

A number of representative enterprises of scale benefit have been formed in the industry, and their equipment and products have reached the international advanced level.

In 2011, 722 million of the country's wool knitted garments were exported, accounting for 60% of the gross export of wool knitted garments.

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However, with the international market situation in the doldrums, coupled with rising labor costs, high raw material costs and high financing costs brought about by the high price of wool raw materials, the pressure on enterprises is increasing, profitability is weakened, and economic efficiency has declined.

Under such circumstances, consumers' cognition and demand for wool become the most important factor affecting the future development of the industry.

How to create demand, discover demand and create demand has become a common problem faced by wool people.

After becoming the largest wool processing country in the world, how to make Chinese consumers love wool, actively explore the application field of wool fiber, and make China a big country of wool consumption, should become a key task in the wool textile industry.