Gatlin Leads XTEP Xi'An City Wall Marathon

Recently, 2012

The City Wall Marathon officially opened the gun, and this competition attracted more than 2000 professional athletes and runners from home and abroad.

Justin Gatlin, the American sprinter and the bronze medalist of the London Olympic Games 100 meter flying man, also took part in this special marathon race.

With the call of flying men, the current Xi'an marathon has incorporated more elements of fashion and entertainment into a truly competitive "marathon" urban landscape competition.

The unique features of the Millennium ancient city wall and the hot competition scenes of many people participated.

Distinctive features make the City Wall Marathon named by the State Sports General Administration and the National Tourism Administration as the "national sports tourism gold medal" project. It has also been selected as the ten most attractive festival activities in Shaanxi.

As the first brand of domestic fashion movement

Also with his spokesperson, Gatlin, participated in this fashion and antique competition.

XTEP has officially become the thirteenth Xi'an marathon International Marathon partner since 07, so far this is XTEP's sponsorship of China's "most historic" marathon for sixth consecutive years.

Gatlin leads the marathon.

The current marathon is different from the presence of a mysterious guest.

Before the game began, a group of Terracotta Army escort mysterious guests came on the stage. He was the spokesman for XTEP running, the sprinter Justin Gatlin.

In the questioning session of the host, Gatlin said: for the first time in ancient capital Xi'an, he was very interested in Xi'an's ancient architecture, Terracotta Army and many other cuisines.

The appearance of world-class sports stars has made the scene lively.

Subsequently, Gatlin and Terracotta Army led the whole team to start warm-up exercise.

Accompanied by the recent hot music of Jiangnan style, the flying artists displayed great dancing skills on the wall, showing a recent learning of horse riding dance, which attracted the following running fans.

During the period, Gatlin still taught his fans the professional warming up exercises in his usual sports training. Under the leadership of the American flying man, fans were all warming up evenly. The Xi'an wall became a professional track and field.

With the start of the gun, Gatlin and Terracotta Army together as the lead guests rushed out of the starting line, led by XTEP National Sports Festival, the Xi'an City Wall Marathon also officially began.

Gatlin and fitness coach, "Terracotta Army" leading horse riding dance.

Fun running unlimited shock absorption is king!

The reporters at the scene noticed that almost all the competitors wore professional sports shoes to participate in this marathon. After random interviews with some senior runners of the "XTEP running club", which came from several local and foreign fields in Xi'an, their reply was: the most important thing in running is the fit of running shoes, and different running occasions, such as parks, track and field, highways, and cross-country venues, should use different running shoes.

Zhao Xianglin, the head of XTEP running club, added: "on the one hand, running shoes need to be fitted with feet. In this regard, XTEP has accumulated a lot of statistics for running enthusiasts all over the country.

On the other hand, the most scientific and technological content lies in its shock absorption performance, that is, how to pform the gravity force of the human body through the reaction force of the sole into the driving force for progress.

Technology and technology in this area

Application is the core selling point of Gatlin's "slow running shoes".

Gatlin was also very excited to share his feelings after the game: running on the most historic city wall was great! Especially the walls that had been preserved for hundreds of years were still so smooth, and of course my foot shock shoes were true!

Love running, "love step" running group leads healthy running fashion.

In addition to the Xi'an City Wall Marathon, in October 14th, the XTEP people's health running event was held in the Daming Palace National Ruins Park. Tens of thousands of ancient citizens from all walks of life took part in this activity, and preheated the sports marathon of Xi'an city in advance.

XTEP hopes to attract more people to participate in the marathon through the Xi'an City Wall International Marathon series and 10000 people's healthy running.

The marathon has always been one of the most popular events.

XTEP's group has always advocated the healthy lifestyle of running.

According to the reporter, running, especially the marathon, is one of the core sports that XTEP attaches most importance to. It advocates the healthy lifestyle of running with the brand concept of "love running, love XTEP".

In addition to the Xi'an City Wall International Marathon, XTEP has also sponsored many marathons such as Xiamen International Marathon, Yangzhou Zhen Zhen International Half Marathon, Zhengkai International Marathon, Tianjin International Marathon, Guangzhou International Marathon, Dalian International Marathon, Hongkong Standard Chartered Marathon and so on. It has become the most popular sports brand sponsoring marathon events in China.

XTEP stakeholders told reporters that XTEP running club online platform since its establishment in June this year.

After careful operation, in August 18th, the "special running remittance" was officially launched. In addition, member recruitment, training and running events were organized in Beijing, Shanghai, Hangzhou, Xiamen and Xi'an. By the end of October, more than 2000 members had been developed.

And in this Xi'an City Wall Marathon race, there are more than 50 runners from all over the country.

XTEP hopes to pass the spirit of the fashion movement to consumers by running the organization of running, so that they can really "love running".

Let sports be different. XTEP is not ordinary for ten years.

Ten years ago, XTEP adopted a differentiated marketing strategy, which pioneered entertainment stars' endorsement of sporting goods and achieved unprecedented success.

Since then, heavyweight entertainment stars have continued to join, and have successfully joined hands with the National Games. XTEP has achieved unprecedented success.

Since then XTEP will run as its core difference strategy: Professional Marathon race, fashion run spokesperson Lunmei Kwai, American flying guy Gatlin...

"Love running, love XTEP" has been deeply rooted in the hearts of the people.

Today's XTEP is not only the first brand of fashion sports, but also the communicator and promoter of sports health.