Chinese Clothing Needs To Reshape Brand Spirit And Create A Century Old Brand

"I don't wear anything when I sleep, except for Chanel five."

Marilyn Monro, a sexy goddess, made Chanel perfume five instantly.

Sexy code.

Chanel's success is largely due to its excellent storytelling skills, although Chanel has never been released.

Recently, Chanel invited Brand Pitt, a Hollywood fan, to speak on behalf of a film called "the first time - into Chanel" to show the brand's "first time".

Like a history book with visitors entering the brand, Chanel five has changed from a bottle of perfume to a treasure that changes human's perception of fragrance.

Style and history have always been the propaganda point of Chanel. The brand that was founded in 1913 will enter the ranks of hundred years next year.

In the new era, China

The industry has entered a new trading environment, channels have increased, sales have increased, but influential brands have not increased.

A product like a spinning garment enterprise is not necessarily an unforgettable temperament. It is essential to reshape the soul of the brand, and the only product that I have.

After all, with Chanel five, Monroe's sexy words and Pitt's charming advertisement.

Every year, a large number of new brands are pouring into the market. In the growth stage, there are not many enterprises that have the patience and strength to slowly polish the brand personality.

In the competition of channel and sales, clothing has become so similar.

It is undeniable that basic and hot money mean the rent and expense of shops every month, but consumers can not remember anything from light commodities.

At this level, the customer's T-shirt is a successful brand case. Let's not talk about its poor performance in recent years. As for brand building, it is indeed remembered by many people.

The hundred years' brand is the longing desire of Chinese clothing. Nowadays, the strength of brand awareness and brand value is gradually recognized by the society. Some local clothing brands begin to take root in the market and become the pride of the industry.

However, on the way to the centenary brand, they are experiencing the different tests of the market year after month.

In the wave of overseas expansion, these enterprises can understand the vision of building an international reputation, but as the chairman of the white collar, Mr Miao hung Ping said, if not,

Intension, all the internationalisation is blind.