Invest 1 Billion 600 Million Yuan For 3 Years To Build China'S Jewelry City

Guangdong Zhongyuan Hardware Commodity City Project renderings.

Bai Zhongyu, executive deputy general manager of Guangdong Zhongyuan Hardware Commodity City.

Opening words: from 2003 to 2007, it was the first 5 years of urban construction in Dongguan, and the rapid development of Dongguan's real estate industry.

Over the past 5 years, the urban homestead in Dongguan has undergone tremendous changes. The aggregation engine effect of urban CBD has led to the emergence of a modern residential building. A large number of supporting living communities have greatly improved the quality of life of Dongguan people.

In the general downturn of the property market in 2008, the brand line will become a magic weapon for Dongguan real estate developers, especially the entry of many foreign strong brand developers, making the Dongguan real estate market enter the era of brand confrontation.

To this end, "Guangzhou daily Dongguan news" from the market, for the brand endorsement, a strong launch - the 2008 annual Dongguan real estate brand tour column, for consumers to introduce Dongguan's major well-known real estate developers brand development process, to maximize the shaping and dissemination of Dongguan's high-quality real estate brand.

Commercial real estate has always created miraculous myths in Dongguan, attracting many developers to develop commercial real estate.

Today, the protagonist is Guangdong Zhongyuan Hardware Commodity City, located in Changan, which combines the business and residential projects to create the largest professional market for China's jewelry industry.

Brand introduction: Guangdong Zhongyuan Hardware Commodity City is an international jewelry accessories industry platform, which is developed by Dongguan Sanlian Zhongyuan Hardware Commodity City Co., Ltd., which is located at the junction of Jianan road and Jinghai West Road in Dongguan Changan. The total land area is 360 thousand square meters, with a total investment of 1 billion 600 million yuan RMB. The total planning area is 560 thousand square meters, with accessories, accessories, accessories, shoes accessories, packaging accessories, packaging materials, accessories machinery, electroplating equipment, information industry related professional areas, and supporting facilities such as restaurants, hotels, exhibition facilities, etc., which can set up more than 13000 shops.

Zhongyuan Hardware Commodity City 1 phase of construction area of 130 thousand square meters, investment of 350 million yuan, divided into A, B two venues, with more than 3000 berths.

The A Pavilion opened in November last year, while the B Pavilion opened today.

"We are confident that we will build Zhongyuan Hardware Commodity City into China's jewelry capital within 3 years."

Bai Zhongyu, executive deputy general manager of Guangdong Zhongyuan Hardware Commodity City, is ambitious.

On the morning of April 12th, the reporter came to the Zhongyuan hardware shopping center at the junction of Jianan road and Jinghai West Road in Changan Town, Dongguan.

Although there are no busy scenes in the sales hall, there are still many businessmen asking and signing the contract to the sales service staff.

According to Bai Zhongyu, the investment in A pavilion has now been completed by 80%, and there are about one thousand merchants, and the rate of brand entry is about 20%.

Xinguang, winoon, ITALINA, ah Li, Feng Fenghuang and many other brand enterprises have been settled.

Industry support to create the largest professional market, "Changan can be said to be the birthplace of China's accessories industry, has a solid industrial foundation, initially estimated that Dongguan production accessories and finished products manufacturers have more than 4000."

Bai Zhongyu fingers fingers to reporters, "Changan jewelry accessories manufacturers gathered, the industrial chain is perfect, there is a certain agglomeration effect, in the industry has a high reputation and influence.

It has become an important distribution center for jewelry accessories production and sales in China, and products radiate Southeast Asian and national markets. "

Bai Zhongyu said that the goal of Zhongyuan Hardware Commodity City is to create the largest, the most high-end and the most complete professional market of China's jewelry industry.

He told reporters that businesses will enter the market by the end of August this year, and the market will also officially open in October this year.

The policy support has been brought into Dongguan's "11th Five-Year" project. "The development of business and economy has directly promoted the development of all kinds of processing enterprises and other industries in our town, which has greatly promoted the healthy and rapid development of the three major industries in our town."

Li Guanzhou, a member of the Changan town Party committee, believes that the construction of such a large first-class market of Guangdong Zhongyuan Hardware Commodity City will play its leading role in the international business platform of large market and large circulation, and realize the agglomeration effect of people flow, logistics, capital flow and information flow. It will become a new economic growth point for Changan, and provide a strong economic and cultural support for Dongguan to build a modern manufacturing city and take the lead in realizing modernization.

As the "11th Five-Year" project of Dongguan planning, Zhongyuan Hardware Commodity City has won the two level government support from Dongguan and Changan.

The relevant person in charge of Dongguan economic and Trade Bureau believes that there are many problems in the hardware industry of Changan Town, such as unreasonable market layout, low overall level, lack of unified external platform, low radiative driving capability and so on, which lags behind the development of the city.

"Building Guangdong Zhongyuan Hardware Commodity City is one of the specific measures."

Dongguan's "jewelry Tour" is being set up, and we are now in contact with KFC and Shang Dao coffee, hoping that they will enter our shopping mall.

Bai Zhongyu introduced that the supporting facilities of Zhongyuan Hardware Commodity City are very perfect, not only to provide good services to merchants, but also to provide customers with a convenient and comfortable purchasing environment.

According to Bai Zhongyu, Zhongyuan Hardware Commodity City will employ professional commercial Property Management Company to carry out specialized modern business management, providing business, tax, banking, customs declarations and security services. At the same time, a modern logistics center will be built on a 200 mu plot near the shopping mall.

"At present, we are in contact with some tour companies, and we will cooperate with them in opening a line of" jewelry Tour ", and will launch the Zhongyuan Hardware Commodity City as a tourism brand.

Bai Zhongyu put forward his idea.

Bai Zhongyu also said that Zhongyuan Hardware Commodity City will also set up a R & D center to provide technical support for the merchants settled in.

"We will also build a museum of ornaments to display the accessories of various dynasties. At the same time, we will also organize some fashion shows regularly to do some product exhibitions."

Bai Zhongyu believes that this series of measures will surely attract many businessmen and tourists.

The pportation logistics of "sea, land and air" to the large and specialized market in the world naturally needs strong logistics support, and the modern logistics industry can not be separated from the convenient and fast traffic environment.

"When you come here, you should find that our shopping mall is close to the 107 National Highway and the upcoming Coastal Expressway exit, and the Coastal Expressway after completion is the main artery connecting Guangzhou, Shenzhen and Dongguan. The traffic is very convenient."

Bai Zhongyu pointed to the site not far from the mall, told reporters.

Later, he gave reporters a "time account". "Here is 20 minutes from Shenzhen airport, 60 minutes from Guangzhou airport, 30 minutes from Shenzhen port, 60 minutes from Hongkong port, 20 minutes from Humen port, 30 minutes from ShenZhen Railway Station, 20 minutes by Dongguan Railway Station, 60 minutes, pportation network can be said to be everywhere, from here to anywhere in the world is very convenient."

"The company currently set up three investment centers in Changan, Guangzhou and Yiwu, aiming to carry out a series of promotional activities to attract businesses to enter."

Bai Zhongyu told reporters that they will set up shop in Hongkong in June this year to promote shopping malls and attract customers.

The 1 phase of the 130 thousand phase building area is 130 thousand square meters, which is divided into two venues, A and B, with more than 3000 berths. According to Bai Zhongyu, about more than 3000 of these shops will be located in Dongguan's local enterprises, while other 2/3 shops will be settled by other enterprises in other parts of the country.

"The foreign enterprises enter the Zhongyuan Hardware Commodity City, which will be much higher than the local enterprises in terms of logistics cost. Once the mall is operational and gradually mature, this part of the foreign enterprises will probably consider moving the production and R & D base to Dongguan or even Changan to save costs."

Bai Zhongyu thought so.

Once the large-scale professional trading platform of Zhongyuan hardware city develops, its radiation capability will be very strong. Bai Zhongyu disclosed that the last part of their project is commercial housing. "After the mall is built, all kinds of service industries will benefit greatly, and the development of the third industry will have a great pulling effect."