Sports Shoes And Apparel Enterprises In The Field Of Cowboy
Sports shoes and clothing enterprises in Quanzhou are no longer satisfied with "stir up trouble" in sports products. After developing to a certain scale and accumulating certain brand resources, many enterprises have begun to consciously get involved in other fields to gain more room for development.
Recently, a sportswear and footwear company launched a new cowboy series at its 2008 autumn and winter new product conference, announces that it will officially enter the field of jeans.
The alleged cowboy is Shishi, but it is not the first Quanzhou sports shoes and clothing company to take part in cowboys. As early as a few years ago, a famous sports brand in Quanzhou had involved cowboys, but it did not last for a variety of reasons.
In this regard, Qi Qi responsible person said, as a comprehensive sports goods enterprise, products mainly include sports clothing, sports shoes, sports accessories and other three series.
After many years of development, he has already gained popularity and brand influence in the field of sports products. Although the companies that had been involved in cowboy didn't stick to it, the market environment was different from that at that time. So, Qi Qi's involvement in Cowboys was a response to pondering over the market demand. He hoped to build a more complete product line and expand the development space of enterprises.
According to the analysis of the industry, "enjoying leisure in sports and enjoying sports in leisure" is closely related to modern social movements and leisure. In view of this, many sporting goods enterprises have added fashionable and leisure elements to their products.
Cowboy is a casual clothing product with strong individuality, especially the jeans with exquisite workmanship and fashionable style. It matches with sports T-shirts, integrates leisure and sports, and can meet the needs of people of different ages and professions.
Sporting goods companies involve cowboys. This is not a whimsical idea. On the contrary, for the sporting goods enterprises that want to further develop, this move brings more inspiration.
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