B2C Point Of View: Inferior Products Are On Sale, And Quality Products Are Rising.

In the recession, people have to tighten their pockets and tighten their spending. Eleven golden week is coming. Smart businessmen have launched promotional messages such as price discount, full delivery and so on. Reporters recently found that some luxury goods, semi luxury electric business has issued a notice of price increase, which let the original experience. Economic crisis The consumers are full of misgivings.

"Electricity supplier war" has just passed, luxury prices rise quietly.

In August 14th, Liu Qiangdong, the chairman of the well-known electricity supplier board of directors, launched the "zero gross profit" promotion of micro-blog, which formally launched the "electricity supplier war" between Jingdong, Suning and Gome.

There is no doubt that the "electricity supplier war" has made many consumers secretly happy. The three giants' competitive position has also attracted a large number of consumers and onlookers. However, with the strong intervention of the NDRC, the war ended in hasty terms.

Ma Guangyuan, a well-known economist, commented that the vicious price war reflects the development bottlenecks, embarrassments and crises of China's e-commerce and home appliance industry, and the collective anxiety after the barbarism of the business mode.

　　 Online retailers The war fell on suspicion of fraud and related apology and punishment, but this did not affect consumers' expectations of price cuts. In a way, it also reflected the fierce competition among the providers. However, in the fierce competition, some well-known international brands and luxury goods seem to be not affected by the price war. Instead, a new round of price increases is brewing.

according to Luxury goods A survey by the Association showed that since the second half of the year, Hermes rose by 7%-10%, and Chanel watches and jewellery bags increased by about 15%; LV is 3%-5%...

The more the best-selling products are, the higher the price of VISOME.

Recently, in the Jingdong mall, a number of business joint planning of "Xu you deep love, to get married" wedding season activities, to enter the marriage hall of the new people, the true feelings presented a gluttonous feast and visual feast.

Reporters learned that the theme of this wedding season, by focusing on high-end international male clothing VISOME joint more than 20 clothing brands. When many businesses sell attractive slogans such as value, profit and price concessions, VISOME still insists "because love is not discounted!"

"VISOME is a classic men's clothing brand based on the classic Dress Shirt concept of Italy. The consumers are positioned in urban white-collar, business elites and successful business people. "VISOME brand marketing director told reporters," whether it is fabric or tailoring, workmanship or style, VISOME can shoulder the LV/Burbcrry/Hugo Boss level of technology, the quality of semi luxury goods, but the price is 1/3 of luxury goods, so our products are not discounted! "

It is reported that the golden autumn wedding season activities launched a month ago, Jingdong mall VISOME store sales increased significantly, up nearly 10 percentage points year-on-year.

Focusing on B2C, an era of bad quality and rising quality is coming.

One side is on the price side, the other is price rising! It's all merchandise. Why is fate two different?

First, luxury, luxury is not only a function of some use, but also a symbol of status and status, and it is also the highest value / quality relationship product. Whether it is from the cost of goods, or the value of the brand, and the value of its brand to the product itself, it shows the price, the natural area is divided into the purchase of consumer groups, so that the owner's self satisfaction psychology can be realized. At the same time, products are scarce and expensive, and the purpose of eliminating crude products and quality assurance is high, so that consumers can accept high priced products.

The price of clothing on the Internet is between 20-30 yuan. Reporters have also bought such products, but after buying it, they really regret it. It's not that the style and picture are far apart, that is, the color is not right, and even there are problems that should not happen, such as discoloration and open wiring, let alone the problem of fabric discomfort. In view of this, the price reduction of these inferior commodities is that they will feel distressed at the cost of reducing the quality of the products themselves.

In recent years, the number of domestic online shopping forces has increased dramatically. They are "consumers who have seen the world". They are even more concerned about the price performance and logistics distribution of products than foreign consumers, and are more and more critical about the quality of products. Like VISOME clothing, there are famous designers to help out, shoulder to shoulder international top-level craftsmanship, specially designed for Asian men, and even limited sales concept, so that the embarrassment of "crash" becomes the voice of an occasional friend. Such a commodity can not only embody taste, but also enable white-collar workers to accept prices, and price increases will become the inevitable result of market competition.