Hangzhou Women'S Wear Designer Discovers The End Of The Planned Competition, Targeting International Famous Brands

Yesterday, the 8th "COCOON Cup" China International Women's Wear designer The grand prix final came to an end in Hangzhou, and the 30 finalists passed the preliminary and re evaluation designer After a jury composed of seven well-known international and domestic designers scored their ready-made clothing works, and combined with their scores in the reexamination and assessment, finally, six contestants, including * * *, stood out and won the gold, silver and bronze prizes of this competition. The six award-winning designers will win the Hangzhou Municipal Government Scholarship and go to the international first-class design institute to study.

Hangzhou, a famous historical and cultural city, with its ancient silk civilization and rich cultural heritage, has fostered the environment for Hangzhou to develop silk and women's clothing industries. Since 2001, the Hangzhou Municipal Government has vigorously supported the development of the silk and women's clothing industry. After ten years of rapid development, Hangzhou's women's clothing brands have formed a strong cluster. However, in the field of fashion design at the high-end of the industry, Hangzhou women's clothing is far from the neck of France, Italy, even the United States, Japan and South Korea, and can only follow Europe and the United States clothing The trend of design follows suit. There is no clothing brand in Hangzhou or even in the whole country that can compete with foreign brands.

When "Made in China" will transform into "Created in China" is a big challenge that has troubled the women's wear industry in Hangzhou recently. In today's increasingly fierce competition in the national women's wear industry, the key to winning the competitive advantage for Hangzhou women's wear brands is talent. China is not lack of talented fashion design power, but the environment and soil to let them stand out and realize their dreams. Hangzhou has been implementing the "Chinese Outstanding Women's Wear Designer Discovery Plan" since 2007, and it is Hangzhou that has the competitive advantage of cultivating talents Women's wear The key to the overall transformation and upgrading is to provide them with the opportunity to achieve creativity and help them step onto the international stage by integrating social resources and taking the government oriented policies as the leading role, so as to truly cultivate China's internationally renowned clothing brands.

It is also the main purpose of the Hangzhou Municipal Government to implement this plan to drive the transformation and upgrading of the industry with design power. As an important carrier of this plan, the China International Women's Wear Designer Grand Prix is a starting point. Designers go abroad for training through this platform, and the government will support the development after they return home and drive the improvement of the design level of the women's wear industry.

China's clothing must follow this path: the government will play a leading role, take enterprises as the main body, take design as the core to drive the transformation and upgrading of the entire industry, and cultivate high-end independent designer brands. In terms of the future development, transformation and upgrading of Hangzhou's silk and women's wear industry, the Hangzhou Municipal Party Committee and the Hangzhou Municipal Government, which have excellent policy innovation thinking, first-class environment and perfect creative industry chain, have put forward a clear direction in the development strategy of the silk and women's wear industry: to cultivate a group of internationally renowned, domestic top Fashion Designer It is placed at the top priority of "promoting the Silk City and building the Women's Wear City", and the transformation and upgrading of the entire industry is driven by the design force.

"How to improve the competitiveness of local talents more effectively has always been the focus of our work", Qian Feng, president of Hangzhou Fashion Designers Association, the organizer of China International Women's Fashion Designers Grand Prix, told reporters. Since 2003, with the support of the municipal party committee and the municipal government, the Association has annually selected outstanding designers to participate in the "Top Ten Fashion Designers in China". At present, 20 Hangzhou designers have won this honor. The "Star of the Future" selection activity for college clothing design has been held for 10 consecutive times, which has become a comprehensive platform for colleges to display teaching achievements and enterprises to select talents, More than 400 designers emerging on this platform have become the design backbone of Hangzhou women's wear industry.

However, in the past silk The talent strategy of women's wear industry is separated from selection and training. On the one hand, relying on various events to activate the talent market and select outstanding talents, on the other hand, a large number of talent training and training projects have been implemented. However, the selection and training have always been lack of convergence and unity, and no consistent talent strategy has been formed.