Zhejiang Xiaoshan Chemical Fiber Famous Town: Create International Brand

The eighteenth China International Chemical fiber conference will be held in Xiaoshan. Xiaoshan is one of the most comprehensive counties (cities, districts) in mainland China. It has been named "China's ten strong counties (cities, districts)" for many years, and has repeatedly won the title of "the first place to invest in mainland China". While in Spin In the field of chemical fiber, she has "China". Textile industry Base, "China chemical fiber town", "China chemical fiber weaving town" and many other regional brands. The selection of the venue of China International Chemical fiber conference is not only an endorsement of the development of the chemical fiber industry cluster, but also a revelation of the learning attitude of the industry.

Two years apart, once again gathered in Xiaoshan, the world. Chemical fiber industry It is no longer the same thing. The chemical fiber industry in Xiaoshan has also stepped up its own growth imprint. Before we go to Xiaoshan, let us first count the growth of Xiaoshan chemical fiber.

Remarkable achievements in cluster construction

Xiaoshan area Chemical fiber textile The development of industry in recent years is obvious to all, and has become the largest industrial base in China and even in the world. China's Textile Industry Federation's first "China textile industry base" list has her figure. Yamen Town, Dang Shan town and Xintang street with high industrial agglomeration have been named "China chemical fiber town", "China's chemical fiber weaving town" and "China's down home textile town". Relying on the cluster effect of the development of chemical fiber textile industry, Xiaoshan region has become a prominent figure in the international chemical fiber industry stage, and its popularity and influence are also increasing.

In 2011, the actual capacity of Xiaoshan chemical fiber reached 5 million 783 thousand and 800 tons, accounting for 18.27% of the total 31 million 646 thousand and 100 tons in the country, an increase of 20.95% over the same period last year. Among them, man-made fiber (viscose staple fiber) 750 thousand tons, synthetic fiber 5 million 33 thousand and 800 tons, accounting for 40.67% and 16.89% of the national total respectively. Polyester fiber in synthetic fiber production capacity of 4 million 730 thousand tons, nylon production capacity of 228 thousand and 200 tons, spandex production capacity of 58 thousand and 500 tons, accounting for 16.92%, 14.34% and 22.35% of the country, respectively. The existing weaving capacity is 3 billion 800 million meters, the dyeing and processing capacity is 4 billion meters, and the cotton spinning capacity is 650 thousand tons, accounting for 25%, 13.2% and 30% of the total capacity of the province respectively. Xiaoshan has been formed from raw materials, weaving, printing and dyeing. clothing As well as the complete and characteristic industrial chain structure of knitting, warp knitting, embroidery and home textiles, it has certain agglomeration effect and international competitive advantage.

At present, Xiaoshan's chemical fiber textile enterprises have also reached more than 1300, of which 487 are above scale enterprises, 244 are over 100 million yuan, and 21 are over 1 billion yuan, and 9 are over 5 billion yuan, with 2 more than 10 billion yuan. There are more than 13 employees. In 2011, the chemical fiber textile industry realized the total industrial output value above 175 billion 261 million yuan, accounting for 38.49% of the total industrial output value above the scale of the whole region, and realized profits and taxes of 13 billion 900 million yuan.

As we all know, one of the advantages of industrial clusters is to increase competition among peers. The Xiaoshan spirit of "rushing to compete and constantly fighting" is perfectly interpreted in the market competition, and a group of excellent entrepreneurs are relying on Xiaoshan's unique humanistic and empirical advantages to gallop in the blue ocean of business circles. Heng Yi, Rong Sheng, hang min, Fu Li Da, three yuan, Xing Hui and so on. Chemical fiber brand The leading enterprises in the industry are standing here. At present, Xiaoshan chemical fiber textile industry has four listed companies: Zhejiang hang min Industrial Group Co., Rongsheng holding group, Zhejiang Mei Bang Industrial Group Co., Ltd., Hengyi petrochemical and so on.

Accelerate the upgrade and get a breakthrough

With the deepening of spanformation and upgrading, the advantages of Xiaoshan chemical fiber textile industry cluster are more obvious, and industrial upgrading has made new breakthroughs. First of all, the chemical fiber industry chain has been extended. Zhejiang Hengyi Group Co., Ltd. and Zhejiang Rongsheng Holding Group Co., Ltd. entered into the PTA field, changing the bottleneck of polyester products being subject to PTA raw materials for a long time, and promoting the orderly competition of the industry and the rational allocation of profits in the upstream and downstream. Zhejiang Heng Yi Group Co., Ltd. entered into the caprolactam project with China Petroleum Chemical Co and extended the nylon production chain. Viscose fiber to wood pulp, cotton pulp and other basic raw materials to develop and enhance the voice of the industry in the whole industry. Second, further upgrading of chemical fiber products. On the basis of conventional products, the production of high-tech fibers in Xiaoshan has made breakthroughs. In the field of high strength, high modulus polyethylene, polyphenylene sulfide fiber and aramid, many enterprises have entered the stage of mass production and have taken a place in their domestic counterparts. Thirdly, spannational development is steady. Local chemical fiber and textile enterprises have extended their tentacles to foreign countries while focusing on integrating domestic resources. With Zhejiang Hengyi Group Co., Ltd., Zhejiang Rongsheng Holding Group Co., Ltd., Fufang Group Holdings Limited, Zhejiang Xiangsheng Group Co., Ltd. and other enterprises in Dalian, Hainan, Xinjiang, Jiangsu, the development of integrated investment in resources has matured. At the same time, the merger, investment and cooperation of enterprises in foreign countries have also made great breakthroughs. The company successfully acquired Canadian wood pulp enterprises, and Hengyi group entered Brunei to develop petroleum refining and chemical projects, and entered a substantive stage. It laid the foundation for Xiaoshan to cultivate and develop large spannational groups during the period of 12th Five-Year. Finally, public services have been greatly improved. Xiaoshan has set up an information and e-commerce platform represented by Huarui China chemical fiber information network, China yarn net and China drawnwork lace net; a testing and testing platform represented by the textile industry inspection center of textile industry (Zhejiang); a logistics service platform represented by spanmission; a technological R & D platform represented by Heng Yi, three yuan, aviation and civilian technology center; a channel innovation and information trading platform represented by international textile space. Enterprises make full use of technological centers at all levels and base themselves on market demand.

In addition, it is noteworthy that local product brands and enterprise brand building are fruitful. Xiaoshan chemical fiber textile industry now owns 3 famous brand products in China, 12 famous brand products in Zhejiang, 7 famous trademarks in China, and 13 famous trademarks in Zhejiang. In the process of cluster construction, technological research is escorted. The region has 1 state-level technology centers, 8 provincial technology centers, and 2 enterprises accredited by national laboratories.

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Brand development goal is lofty

The Xiaoshan government has taken the development of chemical fiber cluster brand as the focus of future development, and has formulated the overall plan for brand development. There is no doubt that the brand development strategy will make the regional cluster more effective, and play an immeasurable role in enhancing the competitive advantages of enterprises in the region and realizing the win-win situation of regional enterprises. Duan Xiaoping, President of China Chemical Fiber Industry Association, pointed out that China's chemical fiber industry has gone through the stage of "seller's market" and "large-scale development stage", and is entering the "brand development stage". In this stage of development, not only product brand and enterprise brand should receive the attention of the industry, but regional brand is also the highlight. The government of Xiaoshan firmly grasps the pulse of industry development. The introduction of the master plan can be described as "timely rain".

This reporter has learned that Xiaoshan has speeded up the pilot work of promoting the international brand of the chemical fiber textile industrial cluster at the provincial level. These works include: first, the overall planning of regional brands should be developed. Under the background of global economic integration, the chemical fiber and textile industry in Xiaoshan should take full account of the characteristics of the intermediate products of Xiaoshan chemical fiber and the high international and domestic market share of some downstream products, so as to build the world chemical fiber production base as the international positioning of industrial development, and set up the "Xiaoshan chemical fiber" regional brand as the goal, while actively cultivating downstream sub brands such as "China lace capital" and "China's down town". In such a position, we should develop the overall planning of regional brand, identify the advantages and disadvantages of the region, and find out the realistic path and policy measures to create regional international brand. Two, we should pay attention to regional brand marketing, publicity and management, and create regional brand culture. In order to improve the comprehensive value of the regional brand of Xiaoshan chemical fiber, Xiaoshan will further strengthen the planning, promotion and operation of regional brand. The region has worked out a regional brand promotion plan, striving to register 3 months' successful registration of the "Xiaoshan chemical fiber" based collective trademark and establish a trademark usage and management system. At the same time, Xiaoshan promised to continue to run the "China silk and women's Wear Exhibition" and "China feather products Expo and Xiaoshan international feather Festival" to expand the international reputation of the upstream and downstream products of the chemical fiber textile industry. To promote regional brands, Xiaoshan will also take the lead of the regional textile and Garment Association and organize key enterprises to participate in influential professional exhibitions at home and abroad with the unified image of "Xiaoshan chemical fiber".

In addition, the Xiaoshan district government also hopes to cooperate with China chemical fiber industry association to make Xiaoshan a permanent venue for China International Chemical fiber conference, so as to enhance the world influence of Xiaoshan chemical fiber textile industrial cluster. If this cooperation can be realized, what kind of legends will "Xiaoshan chemical fiber" write after "strong alliance"? We will wait for it.