Leading The International Home Textile Fashion Trend 2012 China International Home Textile Exhibition Held

The eighteenth China International Home Textiles and accessories (Qiu Dong) Fair jointly hosted by China Textile Industry Federation, China Textile Council, China Household Textile Industry Association and Frankfurt Exhibition (Hongkong) Co., Ltd. (hereinafter referred to as "China")

It will be held in August 28, 2012 at the New International Expo Center in Pudong, Shanghai. The exhibition will last for three days.

A total of 1330 enterprises from 29 countries and regions in the world (995 domestic and 335 overseas) participated in the home textile exhibition. They occupied 12 exhibition pavilions of W1~W5 and E1~E7 of Pudong New International Expo Center. The exhibition area reached 138000 square meters. Both the exhibition area and the number of exhibitors also increased by 9% over the previous year.

New products are gathered, and strength exhibitors are prepared.

The exhibition starts from the quality life, and pboundary cooperation deducts the "whole home", and focuses on creating a "one-stop" procurement platform.

The eight international exhibition groups were gathered at the W1 Pavilion. The Belgian pavilion was debuted. Other countries and regions also included Turkey, China, Taiwan, Greece, Korea, Italy, Pakistan, the European Union and so on.

W2 Pavilion is an international bedding exhibition area and an internationally famous fabric exhibition area.

The W3 Pavilion is a well-known brand of bedding exhibition in China, including BABEI textile, violet home textiles, dream orchid home textiles, mercury home textiles, and the world's most powerful brand, such as brand sleep sleeping treasure.

The W4 pavilion has focused on such professional textiles as Gaoyang towels, Pujiang quilts and Tongxiang silk quilts, and has formed industrial clusters for home textile products.

The W5 Pavilion is set up for shading window accessories, wallpaper wallcloth, home accessories, and electrostatic flocking exhibition area.

The E1 ~ E7 Pavilion is a decorative exhibition area, and Haining, Yuhang, Tongxiang, Shaoxing and other textile industry clusters will be displayed in the overall image. At the same time, all the well-known textile enterprises such as Walter, Changhua, Ke Lida, Zhonghua, Tate, Yuan Zhicheng, Yulong, Zhichi, Zhongwang, otaos, Huxin, Europe, Baosheng Huating, and the British home will display the most new products and their respective classic styles.

New technology leads home textile industry upgrading

This year, many well-known domestic and foreign innovative bed products enterprises and functional home textile brands have actively participated in this exposition, creating an atmosphere of technology home textiles and quality life.

For example, cheerful home textiles will introduce a series of fragrant finishing products, and give consumers the double feeling of sense of touch and smell. Mercury home textiles will also introduce the latest research and development of fashionable bed products.

Technology home textiles has become the target of more and more brands. At the same time, the technology force will get rid of the low threshold image of the home textile industry and give the home textile products a higher value-added.

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During the exhibition, the organizers of the home textile exhibition arranged a lot of business, publicity and international exchange activities, hoping that the enterprises could gain some inspiration from them and build confidence again.

On the day of the launch, two major business activities will be held. One is the overseas invited buyers' business matching, the two is the China Department Store Association.

These two activities have been well received by exhibitors, especially for many new enterprises, which have been struggling to expand their channels.

Foreign trade enterprises most want to meet heavy overseas buyers, which can be realized at the China international home textile exhibition without a national gate, which saves a lot of energy and time; and those who are most eager to contact with domestic enterprises are department store business stakeholders. Exhibitors agree that as long as they bring good products to the exhibition, there is no need to further expand their channels, because China's most famous channel merchants will gather here.

The next day, the overseas brand distributors sharing will be launched to share experiences with domestic enterprises and promote the communication between brands and distributors.

Cheerful home textiles will continue to be an important participant in the China International Home Textile Exhibition. "2012 pleasure international round table conference" will be held during the exhibition.

Li Chunxia, happy home textile marketing manager, said the roundtable will play an important role in the future direction of China's home textile industry and the construction of home textile brand, adding more value to this home textile exhibition.

Who is the marketing champion of China's home textile products today? 60 finalists and 20 winners will be unveiled in the grand ceremony of the 2012 gold medal award of the 2012 outstanding Chinese home textile designer for the first time on 27.

New concept: brand image is the leading spirit.

The successful exhibition held in the past will give exhibitors and buyers more expectation for this year's exhibition.

Many exhibitors have said that the rise in purchasing power of Chinese consumers has created huge commercial potential for high-end home textiles.

At the same time, China's domestic manufacturers also improve the quality of products, hope to be comparable with international imports, and set up positive and good brand image in the exhibition. Buyers, distributors and agents looking forward to the exhibition will spread their brand culture and brand strength.

New trend: "China design" is the trend of China.

2012 China international home textile design competition takes "Gui Shang" as the theme, and the whole competition system lasts for 1 months.

In this year's competition, the China International Home Textile Exhibition agrees with the judge's "opening up ideas and innovative design" appeal, organizes the international home trend explanation and interior design forum activities, and enables home textile designers to think more deeply about how to improve the layout of home textile design from the perspective of "big home".

"2013/14 China household textile fashion trend" starts from the lifestyle and emotional needs, with the concept of "pioneer" as the main concept, and introduces four trends of "invisible outline", "garage folk song", "Color Sublimation" and "solar eclipse" to convey the new season's home textile fashion.

In addition, the intangible cultural heritage exhibition area exhibited at home textile exhibition has been sought after by audiences in recent years. Textile brocade, Dong brocade, Shu brocade, blue printed cloth, Xinjiang hand-made carpet, and traditional handicrafts, such as Adlai rice, are coming again, which will bring a strong impact on the first sight.

The five major feature is strong attack. This exhibition brings together the home textile brands of all major countries and the people in the industry to communicate with each other. The home textile exhibition will lead the new trend of China's international home textile fashion.