Fig: The 20 Years Of The Garment Industry

In recent years, Ningbo has been playing a leading role in foreign trade.

In the industry, brand autonomy has become a strong trend.

From 20 years ago, the group of fig, which has been rooted in the garment industry for a long time, has been a company specializing in garment processing, but now it is famous for its own brand.

As a big garment city in China, Ningbo has always been dominated by men's clothing and women's clothing.

In 2004, when many foreign trade enterprises opened up the domestic market and encountered "Waterloo", the group of fig registered the "FIOCCO" brand against the current situation of Ningbo's lack of middle and top grade women's clothing brand, and then subdivided the women's clothing market, and determined the market positioning of the fashionable business women's clothing for 30 to 40 year old white collar women.

Let the chairman of Fei Ge group Shi Yun fail to think that the high-end brand of women's clothing "FIOCCO" has attracted the attention of the international and domestic garment industry and the market when entering the market.

In 2008

At the international fashion fair, a well-known clothing distribution channel in Italy contacted the fig group on its own initiative, asking for the purchase of women's clothing from fig and entering the European market.

After that, it established a comprehensive strategic partnership with the fig group and signed the general distribution rights of 27 European countries to make the fig brand officially enter the international market.

Since then, FIOCCO women's clothing has begun to open up the domestic market with the concept of "fashion dress".

Invest heavily in designing and developing brands

To strengthen its research and development capabilities, the group has invested heavily in Italy.

With the introduction of research and development teams, the design team will also send out design teams abroad to study and learn from international brands, and maintain long-term cooperation with the leading professional institutions in the country.

Over the past six years, the group has spent a lot of money on the design and brand development, and the total R & D investment has exceeded 100 million yuan.

From the opening of the first store to the advanced shopping mall of the first tier cities in the country, the FIOCCO brand has been invited to enter, and the FIOCCO brand is experiencing constant development and upgrading.

Timely pformation helps enterprises take off

If fig chooses to sail against the brand in the brand, the timely change in the business mode of the company has made the fig group take off.

Huayi apparel company, founded in 1992 as a predecessor of Ningbo's Fig group, began to do socks processing. Later, it gradually developed into OEM and ODM, many of the first-line brands such as Disney, Adidas and so on. When a manufacturer designs a product, it may be seen by some other enterprises in some circumstances, and is required to be accompanied by the latter's brand name for production. The manufacturer who takes the design and manufacturing business is called ODM manufacturer.

In 2004, the group started to move to the central region and invested 50 million yuan to establish OEM production base in Fuzhou, Jiangxi.

In 2006, the group made an important decision: breaking the traditional OEM mode, producing its own international brand, and completing the pformation from OEM to ODM.

At present, the fig group has two major production bases in Ningbo and Jiangxi, wholly owned or holding Huayi Ningbo apparel Co., Ltd., Ningbo Huayi import and Export Co., Ltd.

Ltd., Jiangxi Huayi Clothing Co., Ltd., Australia Fashion Clothing Co., Ltd., Hongkong fig Garments Co., Ltd. and other six professional subsidiaries.