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Swimsuit Will Become The Biggest Growth Industry Of Garment Industry In China In The Future.

2012/8/20 11:45:00 32

Clothing IndustryClothing IndustrySwimwear

According to statistics, last year, China

Swimwear

Consumption is about 200 million, accounting for 1/5 of the world's swimsuit consumption.

Swimwear consumption in China will continue to grow at a high speed in the future. Swimsuit will become one of the largest growth industries in China's apparel industry.


In recent years, with the continuous development of our economy, the increasing awareness of sports and leisure, the production and sales of swimsuits have shown an explosive growth. The scale of production, the level of technology, the quality of the products, the construction of independent brand and so on have made remarkable changes.

China has appeared in Liaoning Xingcheng, Fujian Jinjiang, Zhejiang Yiwu three swimsuit production base, directly employed 200 thousand people, annual swimming swimsuit 420 million, accounting for about 39.7% of the world's total output, which sold to the domestic market is about 200 million pieces.


From all over China

Garment industry

According to the analysis of swimsuit related personages, China has a population of 1 billion 300 million, and has not yet reached the consumption of swimsuits per person. In the next ten years, swimsuit consumption will continue to grow significantly.


according to

China Textile

Guo Hongjun, senior engineer of the Construction Planning Institute, said that most Chinese consumers change their bathing suits once a year, and a few consumers change them once a year. This is obviously different from that of developed countries such as Europe and the United States. In the international market, bathing suits are often used as sales lists. Swimsuits have become fast fashion products and consume a lot.

In addition, foreign swimsuits are mostly bikini style, while China is mostly in conjoined, split or swimsuit skirts. Compared with bikini, it has much more materials and relatively high cost. To a certain extent, the traditional consumption concept has restricted the development of swimsuit market in China.


The industry expects that with the rapid development of China's hot spring industry, the hot spring swimsuit will become the new favorite of swimsuit industry with huge market potential.

With the change of people's consumption concept and the gradual increase of consumption ability, swimsuit consumption is no longer as affected by weather and season as it used to be. It is no longer a passer-by in a closet. It may become one of the essential costumes for people in the four seasons.

Huludao plans to increase the annual output of swimsuit to 300 million pieces during the "12th Five-Year" period, with a sales revenue of 30 billion yuan, and swimsuit products to achieve a leap from middle to low grade to medium and high grade.

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