Zhou Runfa, The First Spokesman Of BOSS Selection In Asia Pacific Region

Recently, the luxury brand Hugo Boss announced that the internationally renowned movie star Chow Yun fat will become the first Asia Pacific advertising spokesperson of its distinguished men's wear series BOSS Selection from this autumn.

　　 Chanel With Zhou Xun, Armani has Kaneshiro, and now Hugo Boss will also have Zhou Runfa! Recently, the luxury brand Hugo Boss announced that the internationally renowned movie star Chow Yun fat will become the first Asia Pacific advertising spokesperson of its distinguished men's wear series BOSS Selection from this autumn.

Zhou Runfa

This is also the first time Hugo Boss has cooperated with Asian movie stars, with Asians serving as brand image ambassadors. The endorsement cooperation between the two sides covers brand communication activities in 2012 and 2013. Chow Yun fat will display a series of suits and casual clothes in the BOSS Selection Autumn/Winter 2012 advertisement.

Zhou Runfa Becomes the First Advertising Spokesman of BOSS Selection in Asia Pacific Region

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Fage appeared at Hugo Boss this year China Grand Show upper

Gerrit Ruetzel, Chairman and CEO of Hugo Boss Asia Pacific, said: "Hugo Boss is honored to invite Mr. Zhou Runfa to become the first advertising spokesperson of BOSS Selection in Asia Pacific. He not only has impeccable style and taste, but also has the confidence and charm of successful men, which is a perfect interpretation of the essence of the brand."

BOSS Selection men's wear series belongs to the high-end brand of Hugo Boss

BOSS Selection menswear series belongs to Hugo Boss It is a high-end brand that advocates luxury and design concepts and targets male consumers around 40 years old. Recently, Hugo Boss has also made plans to increase the number of its stores from about 450 this year to 700 by 2015, so as to accelerate the transition to higher margin retail sales in China and other fast-growing regions.