MCM Double Decker Bus Unveiled In Autumn And Winter Series
In July 10, 2012, the German boutique brand MCM was famous for its historic attractions in London, Wellington.
Triumphal Arch
A grand media campaign was held to cheer the brand guided modern series celebration.
As the architectural monument of great victory in British history, the spirit of enterprising, modern and strong symbolized by Triumphal Arch in Wellington is complementary to MCM.
Celebrations, special gift MCM brand experience
Double-decker bus
First exposure, as a perfect tribute to the spirit of brand travel.
The design of this double decker bus is inspired by the Cognac Visetos luggage that has been washed through time. It integrates British landmark pportation tools with the essence of brand innovation.
The ceremony was chaired by MCM chairman and chief prospect officer Sungjoo Kim. This international media event attracted many distinguished guests, fashion figures, opinion leaders and celebrities in the performing arts, such as Kerry Ellis and Katherine Kingsley.
Fashion people take this opportunity to get a glimpse of the new products of MCM autumn and winter 2012. This exquisite series featuring Munich Wildlife is stunning the whole scene with eye-catching animal lines and new jumps.
At the same time, First Lady Croco, Leo shopping handbags, and BIG (Back in the Game) meters, flag limited series shoulder bags and other new products are also released for the first time.
Queen Elizabeth
Accession to the throne 60th anniversary, and Britain's profound cultural implication and world-renowned charm.
Brand owners can visit the MCM brand experience micro site and have the opportunity to get on the MCM brand experience double decker bus, and open the exciting journey of London's attractions and brand experience.
In this special mobile space, passengers will have the opportunity to experience the brand experience and lifestyle of MCM, appreciate the latest product series, and visit the unforgettable "MCM world".
MCM brand experience the first voyage of the double decker bus. It is also a chapter in the global celebration of the MCM modern journey. It celebrates the prosperity of the brand's history and culture in all the cities around the world.
British and global fashions can choose classic leather products from the MCM flagship store in Sloan street, London. The upcoming Harrods flagship store, which will be unveiled in August 31, 2012, will be another source of MCM's charm.
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