Shenzhen Clothing North And South Women'S Clothing Market

　　 The twelfth Fashion Fair In the year, it has experienced a cycle. Shenzhen women's clothing is also in the ups and downs of these 12 years. After shuffling the cards, many of the clothing brands that occupy an important part in the department stores in China come from " Made in Shenzhen "Behind this phenomenon is the transformation of Shenzhen garment industry and the charm of brand upgrading. Similarly, behind its glory is a challenging demand market.

Shenzhen City clothing Shen Yongfang, President of Industry Association, told reporters that the past ten years were the golden ten years for the development of China's clothing industry. Many clothing brands started, grew and matured in these ten years. Now, many of them have reached 10th anniversary of brand development. Shenzhen garment industry association hopes to continue to support the development of local garment enterprises through the theme of the exhibition and fashion, so that enterprises can get more benefits on the platform of Shenzhen trade fair.

Demand determines the market. With the increasingly diversified and fast access to information, the business function of the exhibition is deteriorating. However, what is to promote the continued prosperity of the major industry of the clothing industry? Is it still necessary for the enterprises to display the brand image in traditional channels? Is the process of combing the industry still continuing, or is the communication between the upstream and downstream industry chains imminent?

　　 Resistance of designer brand

Behind the women's clothing in Shenzhen is a group of excellent designers, Luo Zheng of the euro, ZARA of heaven, Deng Hao of Zhao, and Deng Hao of Deng Hao's women's clothing. These names have been integrated with Shenzhen women's clothing. They represent women's strength from all directions. When more and more fast fashion brands such as ZARA, HM, and so on come into being, they show extraordinary resistance. These brands that enhance their soft power as their main characteristics are becoming more and more solid and solid. With the continuous maturity of the consumer market and the diversification of consumer demand, designer brands occupy an important role in satisfying the spiritual and cultural levels in any country and market. In the 9 Hall of Shenzhen trade fair, these brands with clear logo, touching stories and distinctive design features become the core driving force that will affect the future Chinese consumer market.

There is a university question in the "demand" market.

The diversification of brand style makes Shenzhen's women's clothing widely loved by the consumers all over the country. Many famous brands such as Shenzhen's famous brands, such as masfield, shadow, Nals, AI Tai AI, Ma Tiannu, odbo, Jesse, DGVI, cam Wen, Mondeal, have all appeared in the current trade fair, attracting people's attention. These brands are also leading the market in the large shopping malls and mainstream consumer culture in China. These brands are more confident in design characteristics, product positioning and brand culture after a long time of market test.

In the consumer market of China, there is seldom the impression that the brand can attract the attention of consumers and the trend of consumption. And those brands that quietly melt into the consumer market are concentrating on what is called "demand". For example, Adan and LIZZY, who are launching high-end dresses for high-end customers, are custom-made Nals for women in the prime of life, as well as the ODBO of Chaoshan's love and the one with a hint of Chinese Zen. In a sense, these women's clothing brands are not only the backbone of China's fashion consumption trend, but also the weathervane of the future of clothing brand operation. They represent a new generation of Chinese fashion industry consumption concept, and even affect a new brand of new consumption.

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　　 Exhibition "transformation" fashion platform

In the 10 special events of this exhibition, EIN, Jane, Pu Feng and other shows are very impressive. In Shenzhen, there is no lack of brand with moving stories. This is based on Shenzhen's good industrial atmosphere, excellent talent resources and smooth external communication environment. Wang Xiangsheng, executive vice president of Hongkong brand planning and Management Association, said in an interview with reporters that he participated in the Shenzhen Trade Fair for several years. The deepest feeling is the good service attitude of Shenzhen trade fair. When it comes to the exhibition function, he believes that Shenzhen Trade Fair is no longer a single trade platform. It will strive to become an open platform to integrate fashion resources, disseminate fashion value, and promote the deep development and all-round integration of Chinese and foreign garment industry and fashion related industries. Sharing has been particularly prominent in this trade fair, including the sharing of domestic fashion and international fashion, the sharing of fashion industry and fashion industry, the sharing of professional fashion and popular fashion.

　　 The buyer has come.

The subdivision of garment industry promotes the rise of Chinese buyers. This year Shenzhen There is a conspicuous exhibition hall, which is the "buyer's Pavilion". The concept of exhibition operation centered on the buying system has become a new opportunity to promote the upgrading of China's clothing brand strategy. This is evident from the careful layout of the Shenzhen clothing brand exhibition hall.

The international independent designer joint exhibition, jointly hosted by more than 10 international designers, is on display in the "buyer's purchase area". Reporters at the scene found that these independent designer brands, which can reflect their style of dress and low-key, are becoming more and more popular. Their booth is full of individuality and creativity, attracting frequent exhibitors to stop in front of their booth. According to the organizers, this is the first "buyer procurement area" specially established by the organizing committee. It has invited nearly 1000 professional buyers from home and abroad who have purchasing intentions and orders to come to visit and negotiate with them, placing orders directly, aiming at actively promoting the "going out" of local clothing brands. For the first time in Shenzhen, the concept of independent designers and buyers was introduced, and many Asian buyers came to the market, hoping to use these buyers to promote the development of China's creative industries, including the development of independent domestic designer brands.