The Era Of Jewelry Invasion Is Coming

　　 Haute couture It needs a finishing touch, while high-grade jewelry relies on the elegance or modernity of fashion to enrich its taste and concept in addition to high value. When Coco Chanel introduced artificial jewelry into high-end fashion, the high degree of topic gained has made the tie between high-end fashion and jewelry continue to this day.

Nowadays, more and more top fashion brands have set foot in the field of high-quality jewelry. Not only did we launch matching accessories related to the fashion styles released every season, but also specialized independent jewelry series began to improve gradually. It integrates its own excellent control over fashion trends, unique aesthetic taste, and distinctive boutique style image. Compared with the traditional fashion brands, the fashion brands involved in the jewelry field are single Jewellery As a special brand of products, it can not only provide more powerful and appropriate matching guidance, but also extend the designers' seasonal design inspiration and concept essence to a broader field, making the brand's high-level image more complete and professional. Chanel, Dior, Louis Vuitton and other brands that have developed specialized jewelry product lines all have years of experience in exquisite accessories. When releasing new clothes, the matching jewelry will also receive widespread attention and discussion. Of course, the excellent quality of jewelry accessories need not be described too much, and it is reasonable to launch special and independent series. After years of development, these brands have begun to take a larger and larger share of jewelry series in the marketing of the whole brand. The marketing method of independent promotion has also proved the importance and independent integrity of brand jewelry series. The jewelry products of top fashion brands have more charming charm with the brand image of high-end luxury.

Fashion is not only clothing and shoes accessories. With perfect jewelry as decoration, the extraordinary taste displayed is more worthy of careful experience. Therefore, people are less and less satisfied with the visual creation brought by the fashion singleness, and the requirements for the quality of accessories are also increasing. High quality jewelry, which symbolizes luxury and quality, began to enter the development period of high-speed operation at this time. Especially in China, with the super crazy economic growth rate and gradually open market environment, people's pursuit of quality life has reached an unprecedented level. Since 2009, when the world economy has entered an uncertain period of turbulence and ups and downs, luxury brands closely linked to the economic barometer need a broader market to consolidate their position. As a result, it seems that a large number of luxury brands that have flooded into the country overnight regard China's fat market as a life-saving straw after the economic turmoil, and the newly enlightened luxury consumption craze of Chinese people has certainly not disappointed these brands, The soaring sales performance makes these luxury brands that have already entered a mature and stable stage in foreign countries find more possibilities for commercial expansion.

In the world, jewelry is not just a bustling business solely owned by sellers, and its overall performance has improved. Diamond alone increased by more than 15%, which shows its rapid market trend. As the economy fluctuates and the currency depreciates, the collection of jewelry has indeed acted as a safe haven for investment. With the help of jewelry series, it is not difficult to increase the profits of clothing and accessories sales links that tend to be perfect and mature again. From handbags clothing After the craze, jewelry representing a higher level has begun to be valued by people, which reflects luxury and has more value in investment than clothing. Fashion brands have been highly recognized, and the early promotion and subsequent development of jewelry brands are much easier.

The fashion brand's premium jewelry series is coming at the right time.