Discovery Needs, Orderly Innovation, And Win The Market.

The development and innovation is an old topic.

Over the past few years, fabric manufacturers have taken a lot of brains in the aspects of style, weaving, dyeing and finishing, functions and so on, and developed many innovative products.

However, some innovative products are often "applauded", moisture absorption and sweat fabrics, radiation protection and far-infrared fabrics. The market is not buying.

Thus, "discovery demand, orderly innovation" was held in the Fourteenth National Conference not long ago.

New product development seminar was put forward and accepted by many people in the industry.

Li Binhong, director of the national textile product development center, put forward a view: interactive innovation and mutual benefit.

She believes that at present, it is difficult to win by one enterprise alone.

In order to achieve the real meaning of the "boundless enterprise", the dynamic alliance of some members to gain a market opportunity can achieve the effect of diminishing marginal cost and increasing marginal benefit by 1+1>2.

She listed the Technological Innovation Alliances currently established in China, such as the development of Tianzhu fiber products, the development of colored spun yarn woven fabrics, the development of biomass elastic short fibers, the coloring of raw liquids, and the development of fiber products.

The proposition of innovation and order has become the focus of debate among scholars and experts.

After participating in the National Seminar on textile product development, reporters felt that understanding of innovation, especially in the orderly development of fabric development and market development, is a topic that needs constant reading.

Innovation is the result of finding demand.

Fabric innovation and product innovation, in the final analysis, is the improvement or decline of market acceptance.

The original ironing shirts are called resin ironing, containing formaldehyde, and the market acceptance is low.

To develop a natural non iron shirt without formaldehyde, the technical staff of Rutai company innovating with new materials and new fabric structure, using different processing methods to test the performance of fabrics in the spinning process, and to build the elasticity of fabrics, so as to achieve the effect of natural ironing and physical ironing.

Nowadays, the 3.2 class non iron shirts are not only waterproof, oil proof, anti fouling, but also natural hot pressed shirts.

If the market needs and makes money, it can fully mobilize designers' innovative inspiration.

Innovation is a process from disorder to order.

Innovation must have no framework and break the rules.

Liu Gangzhong, deputy director and chief designer of Shandong Nanshan textile and apparel Co., Ltd., said that from the market experience we have seen for many years, innovation is no longer a choice. It is not that we are willing to be unwilling to do something or not to do it, but that we must take action.

According to the trend of popularity, Nanshan is in line with international standards, and it is exactly the same with Italy's model. That is, the development of products in the four seasons of spring, summer, autumn and winter. By the end of June, the development of autumn and winter products of Nanshan in 2013 and 2014 has ended.

In July, the market promotion of Nanshan autumn and winter series products has been rolled out.

From disorder to order reflects the essence of innovation.

In the view of Sun Ruizhe, vice president of China Textile Industry Federation, there are 3 aspects of the order of innovation: first, focus on innovation, form a cooperation system, and compete on the supply chain; two, open innovation, change the closed development mode, open up its own platform, attract the whole society's strength to participate in the development, and change the mode of attracting social resources. Three, it is intangible innovation, and enterprises should innovate in the intangible assets such as marketing system and management mode, and establish an innovative system that is both tangible and intangible.

In conclusion, the order of innovation is a correct methodology for enterprises to re understand the market, seize opportunities and win the initiative.