Clothing Tail Goods Market: Low Price Brand Is True Or False?

"Lining, ADI, Nike... It's 20 yuan. " Many people have seen such publicity in the streets and lanes or clothing stores. The price of the loud brand with the people is very impressive. Of course, it also makes people worry.

Well, these Low price brand Is it true or false?

Sell at low prices

Twenty or thirty yuan brand clothing, at first glance you will certainly think it is a fake, but some businesses have played the "tail cargo" name, so that low discount has been bewitched.

Current capital city Tail cargo market Quite a lot, Tian Lan Tian Wei market, Tian Tong goods market near Tiantongyuan, Tongzhou AND Taobao City, Tian Hui tail goods mall, Huilong tail cargo community Taobao City, Muxiyuan brand tail goods shoes city, zoo Dragon Trading clothing trade mall, Dongsishitiao foreign trade street and so on, all have an extremely high popularity.

In May 12th, the reporter came to the Tian LAN goods market in the northeast corner of Fengtai District lizze bridge. As soon as we enter shopping malls, we can see signs such as "foreign trade tail cargo", "authentic tail goods" and "tail cargo monopoly" hanging around, among which there are many clothing brands, such as playboys, classic cars, Dunhill, CK and so on. However, most of the clothes here are priced at less than 100 yuan, and some shirts only cost 18 yuan, and jeans are mostly around 30 yuan, and the price is very low. A booth owner said, "we are dealing with discounts here. 100 yuan is a psychological landmark that customers accept for the tail cargo market. If it is too expensive, the customer will go to the mall to buy it."

Reporters also saw that many stores even sold shirts, T-Shirts, sweaters and trousers together, and all kinds of clothes were hung and stacked on shelves and corner. At the entrance of the store, a booth selling shoes, and even a dozen outdoor sports brands such as ADI, Lining, Columbia and so on at the same time, the price is also under 100 yuan, the stall has been tested in the three layers of the three floors, and there is a feeling of "this village is not the shop".

True and false unknown

Seriously look at some of them. clothing After the signs, the reporters found that some of the products had no formal "identity certificate", and even on the product qualification certificate, there was no manufacturer, factory address and phone number. "We often go to the tail market because the discount is very low, and the original list of individual brands is about 100 yuan." Chen Tong, a student who is shopping in the mall, told reporters that although the price is cheap, there are many fake goods mixed in it.

In the Tian Hui goods store, a Lining coat is priced at only 60 yuan. When asked whether it was a genuine product, the shop owner explained, "since it is a tail cargo, it will not give you a fake, which is directly taken with the manufacturer." In order to know whether these low-priced products are authentic, the reporter called Li Ning Co. According to customer service personnel, Li Ning Co does not have such a price commodity, and there is no cooperation with the tail cargo market. The customer service personnel said that Lining's genuine clothing, only from the franchised stores, private stores and other regular shops to buy some protection. However, for many brands of clothing in the tail market, even if the market is strictly controlled, we want to eliminate them completely. Counterfeit goods There is still difficulty.

At the same time, reporters also saw another form of "tail cargo". There are some defects in these products, such as thread, thread and buttons. Shopkeeper said: "cloth and style are no different from genuine products, the quality is almost the same, but there are certain small problems that can not be sold in regular stores, although businesses cut off their trademarks, but they do not affect the wearing."

For the above products, textile industry senior analyst and first textile network editor Wang Cheng said that the tail cargo itself is a genuine product, but it has not been sold in the normal sales cycle. Strictly speaking, the above scissors products are only a kind of defective products, and the general brand enterprises do not allow them to enter the market. As for the reason why it appeared in the tail market, it probably came from the processing plant link.

Urgent need to standardize

Wang said that due to the downturn in the domestic demand market for clothing in recent two years, many enterprises appeared the phenomenon of unsalable products and pressure storage. If the regular tail goods were selected for discount sales, they would be beneficial to both buyers and sellers.

However, many of the so-called "tail products" on the market are priced at a discount. quality And after-sales service also follows the "discount". Even some slightly regular stalls will mark the words "special offer goods, no refund" on the shopping ticket, and consumers will not be able to face the problem of overlord if they buy these "brand" clothes without quality assurance.

"The development of the tail cargo market has not yet been fully regulated. In the eyes of many consumers, the tail cargo market is the image of a mixed crowd, even a cheap and low-grade pronoun. Huang Guoxiong, a professor at the Business School of Renmin University of China, pointed out that the tail cargo market was everywhere, resulting in many new merchants who were investing in the tail goods in a difficult position due to the lack of stable sources of supply, resulting in quality problems.

It is understood that from July 1, 2009 onwards, Technical management standard for tail cargo market operation "Came into effect. This standard specifies the quality of the tail cargo. It requires that the tail goods must have the quality audit access system before sale. It must indicate the origin of the commodity, the name of the production enterprise and the merchant, the tail cargo formed by the export to the domestic market, and the sales market should be unified and marked in Chinese. However, because the industry standard is only a recommended standard, there are still difficulties in the standardized operation and professional management of the tail cargo market. -

So how can we find authentic products in many garments? Wang Qian reminds consumers that the first thing to buy clothes is to distinguish them from fabrics. Genuine products are fine in stitches and workmanship. Consumers can make simple judgments through hand feeling. Secondly, we should consider the sales channels. Generally speaking, the products of self run stores and franchisees are guaranteed, while some informal stores need to be distinguished carefully.