Clothing Brand Vision Shifted Westward, Chengdu Direct Selling Exhibition Opens
The third international famous brand clothing
Chengdu direct selling exhibition
It will be held from May 18, 2012 to 27 at the eight or nine exhibition hall of the new Convention and Exhibition Center, Chengdu Century City, Sichuan. At that time, more than 500 first-line clothing brands will visit the exhibition.
Why does a professional clothing exhibition in a western inland city attract so many first-line brands?
Industry acceleration
Transferring to the west to Sichuan, the market vision of many brands of clothing industry is also focused on Chengdu, a growing Western power consuming city. "This is the main reason to directly boost Chengdu fashion exhibition to the high end."
"After the first two successful sessions, the biggest change of our exhibition is the improvement of the brand grade. The most direct expression is that the exhibition investment has undergone a fundamental change, and the pition from the previous brand to the selected brand has been made."
According to the person in charge of the Organizing Committee of the famous exhibition, there are seven exhibition areas in this exhibition, which cover twelve major categories: international brands, men's wear, women's wear, children's wear, sports, leisure, outdoor, home furnishing, underwear, jewelry, shoes and hats, bags and so on. "Although the exhibition has not yet ended, the booths have been full.
In addition to meeting the requirements of exhibitors as far as possible, we have to eliminate some brands according to the brand's popularity and reputation.
What is the reason for the popularity of the famous exhibition booth? The reasons for the choice of the world's French brand clothing are probably the clue, "Sichuan is our biggest sales area."
As the fashion capital of Western China, Chengdu is also the fourth city of luxury consumption in China.
To do a good job in the Chengdu market is very important for us to stand firmly in the southwest market. Therefore, participating in the Chengdu direct selling exhibition of famous brand clothing can not only expand our market.
Brand influence
It is also very beneficial for us to develop agents and distributors in Southwest China. "
"As a French brand, we are an international brand that has entered the Chinese market earlier. It has developed rapidly in the past 10 years.
At present, you have entered the next 10 years of development plan. We hope that with the opportunity and excellent platform of this exhibition, we will announce our new market layout to all sectors of society.
Mr. Zhang, manager of the apparel market, said the next step would be to include the western provinces of Yunnan, Guizhou, Sichuan, Shaanxi, Chongqing and Hubei into the first tier of development. "At this exhibition, there will be some new spring and summer new products, and the brand will be sold at below cost price, so that consumers will enjoy a rare super low yield discount."
Apart from Austria, Lei Chi, Goldlion, Luo Meng, Levi's, CABBEEN, Yi Jia Yong, Jiu Zi, kissing cat, Saturday and many other first-line designer clothes also chose Chengdu.
As the Chengdu brand clothing direct selling exhibition continues to go to the high end, the dream of international fashion and popular Chengdu is quietly becoming a reality.
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