Jianjian Group Strives To Build "Big Thumb" Animation Fashion Brand

On April 12, Cai Jiansheng, chairman and president of Jianjian Group, announced at the strategic work meeting of Jianjian Group that the next strategic development goal of Jianjian Group would be to build the "Big Thumb" animation fashion brand with all efforts, and all industries of the Group would serve around the development of the "Big Thumb" animation fashion brand, forming a closer cooperation and development core. Create a new development model that uses culture to promote the development of brands, and uses brands to drive the progress of the group's industry, change the traditional business model, and strive to create the first brand of Chinese animation fashion.

As early as May 28, 2011, Xiamen Thumb Animation Co., Ltd., invested and established by Jianjian Group, launched the first full 3D animation blockbuster in Fujian Province, Little Rui and the Big Devil (the first season), which landed on CCTV Children's Channel at prime time; On December 26, 2011, the second season of Little Rui and the Big Devil landed on the Children's Channel of CCTV again. Subsequently, nearly 200 mainstream TV channels in China, including Golden Eagle Cartoon Satellite TV, Guangdong, Fujian, Sichuan, Zhejiang, Shandong and Jiangsu, were launched. At the same time, dozens of new media channels, such as Baidu Qiyi, Kuliu, BSTV, Coomi, Huashu Media, have also been fully launched. It is reported that the third series of "Happy T Channel" (52 episodes) of "Little Rui and the Big Devil" has been sent to the radio and television department for film review, and it is expected to meet the national audience in the summer of 2012.

It is the first time that hundreds of high-quality 3D animation works with a scale of more than 100 episodes have landed in the national mainstream TV media in a year, which is the first time in Fujian Province and one of the few animation enterprises in the country. Jianjian Group Big Thumb Animation Co., Ltd. was established in March 2007 with a registered capital of 70 million yuan and a total investment of 300 million yuan. The company is a large animation industry organization integrating animation, film and television creative planning, animation production, copyright distribution, brand authorization, Big Thumb Animation Fashion House, animation education and training, new media and e-commerce. The company's annual animation production capacity is more than 3000 minutes, and it is currently the most powerful animation enterprise in the west coast of the Taiwan Strait and well-known nationwide.

According to the resource advantages of its original cartoons, "Big Thumb" has chosen to enter the market from the major category of life consumption - children's clothing and children's products. Through the establishment of the franchise chain operation and franchise system of "Big Thumb Family Animation Fashion House", it has fully entered the field of animation industry operation.

stay Children's clothing In the field of children's product development, "Big Thumb", based on the vision of international development, has integrated international leading R&D resources, established a first-class product R&D platform, built a commodity planning R&D team based on the Chinese market and with an international vision, so as to build a product planning R&D team oriented to meet the professional needs of consumers, A high standard and continuously innovative product research and development system that improves product performance with animation culture and innovative technology. The company adheres to the business philosophy of "cultural branding, brand industrialization and industrial culturalization" Beijing Guangzhou has successively set up brand planning companies, established commodity research and development centers in Hong Kong, Guangzhou and Xiamen, Fujian, and relied on the strong advantages of the holding company Jianjian Group in the basic garment industry to enhance the competitiveness of garment products with animation creativity, and in-depth research and development of series of products that meet the market demand. With the support of Jianjian Group's 20 years of import and export production experience and advanced ERP whole process management, "Big Thumb" has been widely integrated into the international market, whether it is clothing derivatives or other animation creative products.

The "Big Thumb Family Fashion House" will change the business model of the traditional footwear industry, take experience, interaction, entertainment shopping as the appeal point, take "fashion+happiness" as the brand concept, integrate popular cartoon as the element of the store design, and create a comfortable and lively home shopping environment. The whole store not only includes children's clothing, shoes and hats, bags There are many kinds of products, such as boutiques, books and cartoons, and there are areas for children's games and interactions. The flagship store of a certain scale will also open a 5D cinema and add a creative experience area for children's animation design, so that children and parents can experience unlimited childlike fun together in an atmosphere of entertainment, fun and shopping, and imperceptibly cultivate their loyalty to this brand.

On July 4, 2011, the first "Big Thumb Family Fashion House" concept store under Big Thumb Animation entered Guangzhou Tianhe Commercial Center, marking the first substantive step in the construction of retail network in the industrial layout of Big Thumb. After just 8 months of development, it has been established in Beijing, Guangdong, Fujian and other provinces and cities thumb There are nearly 100 family animation fashion houses, and the number will reach 300 by the end of the year. According to the market expansion plan, Thumb will establish more than 1000 sales outlets nationwide within three years, with annual sales exceeding 1 billion yuan.

The Big Thumb family animation industry system relies on its unique animation technology and cultural industry platform, changes the economic development mode through innovation, and welcomes the arrival of a new era of animation brand consumption with an attitude of upgrading and transformation. "Big Thumb" is guided by market consumption and actively integrates into modern business operation, which will certainly challenge the existing business model of animation industry and clothing industry, subvert the tradition and create new business miracles!