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Italy Menswear Brand Ermenegildo&Nbsp; Zegna Taiwan Flagship Store Opens

2012/4/19 20:24:00 25

In April 12, 2012, Taipei - since its establishment in 1910, Italy's top quality men's wear brand Ermenegildo Zegna has always adhered to the tradition of excellent family quality. It has long been the model of perfect men's clothing in terms of fabric development, design innovation and application of science and technology. The low-key and luxurious texture emphasized by the brand has made many celebrities and elite from all walks of life become loyal supporters of Ermenegildo Zegna.

To celebrate the first Ermenegildo Zegna Taiwan

Flagship store

The opening ceremony of the brand, especially in April 12th, held a grand opening ceremony, and invited the family representative and Global CEO Gildo Zegna to arrive at the opening ceremony of the flagship store.

On the afternoon of the celebration, the brand sincerely invited Demos Chiang to attend the media meeting, and formally announced that Ermenegildo Zegna and Demos Chiang's orange design company will open the cross industry cooperation plan for the future in the Greater China market, and the orange fruit design company will design the VIP gift for the VIP activities of Ermenegildo Zegna in Greater China.

This first cooperation plan also expresses Demos Chiang's congratulations on Ermenegildo Zegna.

Subsequently, the Hongkong film king Sean Lau and Guo Aiming (1991 miss Hongkong champion and actor Xian Kangli), Taiwan strong power film star Chang Hsiao Chuan, and Jinzhong actress Tianxin attended the opening ceremony at the evening, together with Gildo Zegna to celebrate Ermenegildo Zegna.

Taiwan

The market opens a new leaf.

Chang Hsiao Chuan, Tianxin and Global CEO Gildo Zegna.

The evening's opening party was held in the Metropolitan Plaza of 101 shopping centers in Taipei. Not only did the model show the latest costumes of 2012 spring summer Ermenegildo Zegna, Z Zegna and Zegna Sport, but also iPad was used to display the historical story and related information of the brand, so as to symbolize the combination of traditional technology and modern technology.

In addition, the party also invited Liu Xuan, the most popular DJ in Taiwan fashion circle, to take part in party music, pushing the celebration atmosphere to the summit.

Taking advantage of the opening of the Ermenegildo Zegna 101 flagship store in Taipei, the brand held the "Passion for Silk" activity in the store, showing the efforts and thoughts of the brand to promote silk, and presenting the ancient Silk tradition and its aesthetic symbol.

About Ermenegildo Zegna group

Ermenegildo Zegna group is a leading boutique.

Men's wear

Manufacturers and one of Italy's most prestigious enterprises.

Founded in 1910 in Trivero town in the Alps, the group was founded by Ermenegildo Zegna, a young entrepreneur. Its vision is to get the best quality natural fibers directly from the market of origin, constantly innovate products, and produce the best fabrics in the world.

The company is now managed by the fourth generation members of the Zegna family, and the chief executive officer is Gildo Zegna.

Since the late 90s of last century, the company has completed the vertical integrated development strategy. Ermenegildo Zegna has become a global premium brand covering various fields, including fabrics, garments, clothing accessories, and so on. It focuses on the retail industry and takes the lead in the emerging boutique market, especially in the BRICs and Asia.

In 1991, Ermenegildo Zegna became the first boutique brand to open brand stores in China.

In 2010, Ermenegildo Zegna celebrated its glorious history of 100 years.

At present, there are 560 Zegna brand shops in the world (330 of them are direct stores), distributed in 87 countries, and the total sales volume is 1 billion 126 million euro in 2011.