Japan: 2012 February Supermarket Chain Clothing Sales Overview

2012/4/6 9:43:00 22

According to Japanese media reports, the sales report released by the Chain Store Association showed that in February 2012, the sales volume of 7853 chain stores of 60 member enterprises totaled 967 billion 873 million 570 thousand yen, compared with that of February 2011, the total sales volume increased by 4.6%. After adjusting the stores, the increase was 0.3% compared with the same period in 2011, and showed an increasing trend after 7 months.

There are two reasons for this increase in sales. First, Japan is affected by low temperature, and the commodity sales in winter are good. Two is affected by the leap year effect.

And in commodities

Clothing material

The sales volume was 90 billion 991 million 410 thousand yen, compared with 8.4% in February 2011, and 0.3% after the adjustment.

The specific sales of clothing materials are as follows: Men's clothing sales volume is 16 billion 218 million 440 thousand yen, the store adjustment before compared with February 2011 increased by 12.3%, the store adjusted year-on-year increase of 3.5%, the sales of women's clothing materials was 26 billion 239 million 220 thousand yen, the sales of clothing for women increased by 7.3% compared with the previous year, and the sales of clothing and clothing were reduced by 0.9% compared with the same period last year.

In addition,

Men's wear

Coat, coat,

sweater

The winter goods such as jackets and coats are booming, but the western-style clothes, trousers and the overcoats and jackets in spring are in low spirits.

On the other hand, sweaters, shorts and short skirts in women's clothing are selling well, but the sales of Formal are not smooth enough.

The sales of functional underwear, men's and women's casual wear (Relaxing) in other fabrics and dresses are smooth, but sales of children's pajamas are not satisfactory, and sales of gloves, scarves and rain gear are smooth.