"Shoes City Of China" Putian Faces Double Squeeze Inside And Outside

Putian inspection and Quarantine Bureau released statistics yesterday, in the 1-2 month of this year, 11083 batches of exported footwear in Putian area, the value of goods was $315 million, down 0.4%, up 0.9%, the first time the batch dropped, and the growth of the value of goods slowed down.

Putian has the reputation of "China shoe city", and the export shoe industry has achieved two digit growth for ten consecutive years, but this advantage has been defeated by the current data. Putian inspection and Quarantine Bureau related personages analysis believed that the internal and external environment extrusion lets the footwear export lose support, causes this year the footwear export growth step to slow down sharply.

　　 Internal extrusion: recruitment is hard to produce insufficient capacity

"Workers are too short. After the Spring Festival, we have been recruiting workers, but all shoe factories are short of people. How to recruit is not enough." Putian Shuang de footwear industry official said frankly that this year's shoe factory originally had two production lines to carry on the work, but because of the worker shortage, at present only one production line can operate normally.

In fact, the problem of "recruitment difficulty" has plagued all shoe companies in Putian, and most of the shoe companies are facing insufficient capacity. It is understood that the recent "shoe battle" has been staged among shoe companies in Putian, and many companies are forced to stop part of the pipeline because they are afraid of failing to take orders.

It is understood that since this year, the enthusiasm of Putian shoe enterprises has also declined significantly, which is also related to the sharp rise in comprehensive costs. The overall cost has risen sharply to suppress enterprises.

The enthusiasm of orders. Original auxiliary Material Science The increase of annual labor cost and the increase of labor cost make the increase rate of annual production cost about 20%. Li Feng shoe industry related personage gave an example to reporters: last year, the average wage of ordinary workers in the company was 1600 yuan / month, this year it rose to 1850 yuan / month, and cloth material rose 0.3 yuan per meter, leather material also increased 0.2 yuan per foot, "7788 calculation, the cost rose at least 20%".

In addition, at present, the overall ability of independent innovation of Putian shoe enterprises is insufficient. It is understood that the majority of Putian shoe enterprises are OEM processing. Among the more than 200 shoe companies on the scale, only two famous brands are "Voight" and "double speed". Enterprise's overall research, development, design, information, talents and related hardware and software are scarce, and the development and innovation of enterprises still remain at the initial stage of style refurbishment.

　 External extrusion: the European debt crisis is serious.

"Apart from internal factors, changes in the external environment have also made Putian shoe companies feel pressure and orders shrink." Putian inspection and Quarantine Bureau official pointed out that it was mainly affected by the European debt crisis.

It is understood that although the recent U.S. economic indicators show optimism, the European debt crisis has taken a good direction, but the European debt crisis shows the vulnerability of Putian export shoe enterprises in 2012. Order Atrophy, coupled with the gradual loss of the low cost advantage of China's manufacturing industry itself, has led to the transfer of a large number of low-end orders among shoe enterprises in Putian area.

Secondly, the export of footwear products in Putian is relatively high, mainly in Europe and the United States, but it is too dependent on the European and American markets and has a poor ability to resist risks. According to the Putian inspection and Quarantine Bureau, in the first 2 months of this year, the Putian area exported 8392 batch of footwear products from Europe and the United States, with a value of 264 million dollars, accounting for 75.7% and 83.8% of the total footwear exports respectively.

In addition, the EU DMF ban has been postponed again, which has increased the cost of testing for enterprises. The gradual increase in costs has made the limited profits of footwear enterprises increasingly compressed, which has a certain impact on the export of footwear in Putian.

　　 Expert advice

Enterprises should try to transform and upgrade

It is understood that the export of footwear in Putian has been a benchmark in China. Even in the recession of 2011, the total value of footwear exports in Putian was as high as 2 billion 266 million dollars, an increase of 15.73% over the previous year, a record high. However, under the influence of multiple factors, Putian footwear exports entered "winter" ahead of time. In 2012, the export market of footwear is difficult to be optimistic.

In response, relevant experts of Putian inspection and Quarantine Bureau suggested that enterprises should increase technological input, enhance R & D capability, improve product quality, strive for transformation and upgrading, and actively explore new markets, implement diversified strategies, and focus on developing the Middle East, India, and so on. Brazil Emerging markets, such as emerging markets, reduce export risks. At the same time, the government should reduce the policy and environmental constraints and obstacles faced by enterprises to increase technological input, so that enterprises dare to innovate and upgrade technology. In addition, enterprises should strengthen the self inspection and self control quality and safety system, search for safety substitutes for prohibited substances, and improve the technological level and environmental quality of products.