Home >

5 Ask The Chinese Footwear Designer KIM About The Development Of Shoe Design.

2012/3/16 9:36:00 55

How do you usually find design inspiration?

"Like to stay in the factory to see if there is any new technology, find some old shoes, and research how to improve them.

Each season's design puts forward a new request for itself, and then think of ways to change and practice, every time it is a risky gamble.

Your design structure is very strong. Do you think they are suitable for daily matching?

"Some styles are just for cutting-edge.

Latest fashion

Lovers wear a little bit of everyday clothes.

But this is an independent designer.

brand

The way to survive is that all brands are making sneakers, but they are all the same. They are easy to match, but KIROIC is definitely not competitive.

To attract buyers, a bold and innovative design must be taken. "

China makes independent brand shoes.

Designer

Very few. What are the reasons?

"The resources of the matching factories involved in the development of footwear products are relatively complex, and the whole process requires more resources to integrate. It is relatively difficult for an independent designer to co-ordinate the whole process with one person.

Moreover, the production mode of footwear products in China is becoming more and more large-scale, and few manufacturers or brands are willing to concentrate on manual crafts or technological innovation.

How to look at the development space of shoe design in China?

"The popularity of this market is changing rapidly. The popularity of a particular design or style is just in a flash. As a designer, if there is no ability to maintain high-quality innovation, it may soon be forgotten.

I am still in the process of trying new technology. It is hard to say that we should establish an independent market in business.

What changes have you brought to your brand when you look at the cooperation with JUUN.J?

"Cooperation with JUUN.J is a completely new learning process, from scratch to explore how to work together with the world's top fashion designers to discuss and work, and also begin to understand and accumulate experience and norms in this industry, do the spirit and attitude of things, and accumulate interpersonal resources.

Everything is a process of continuous absorption.

By working with JUUN.J, I started to let people know that I also had a standard design for KIROIC.

But all of this is just a beginning, an introduction to me, and the real challenge is still behind. "