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Shanghai Shopping Art Center Creates Giant Creation Wall

2012/3/9 16:55:00 69

At the beginning of the year, the fashionable crowd in the bustling area of Shanghai - the Hong Kong New World building of Huaihai Road revealed a huge wall of fashion, which once caused passers-by's heated discussions. Recently, there are fashion photographers and passers-by interactive art street shooting, which has aroused widespread curiosity. It turned out to be the world-famous brand of the original commercial real estate -- the K11 shopping Art Center is coming out in the spring of 2012. At that time, a huge art wall that brings together hundreds of fashion trends is magnificent. Appearance In Shanghai, this fashion capital is going to create another craze for creation.

The creation activity started in March and completed in May. The purpose is to explore and collect the art tide in the city. leader By presenting their fashion ideas, life attitudes and artistic tastes to the public in a new, avant-garde, and visually shocked manner, they are the first global commercial real estate to integrate art, humanity and nature into the three core elements. brand The K11 shopping Art Center always surprises people and makes it a unique presence in the adjustment and upgrading of the entire Huaihailu Road commercial street. This great work of fashion creation left a deep impression on the minds of consumers, and initially laid the new status of K11 shopping Art Center in Huaihailu Road commercial street.

　 What is "art tide leader"?

The creative vitality and art of a city depend on the "people" who are active here. This coincides with the core concept of "humanity" in the K11 shopping Art Center. "Art tide leader" is a fashionable and fashionable person with artistic appreciation and appreciation. They love the art life, advocate the natural and environmental life concept, have their own unique views and views on the cultural ecology under the new situation, and are pioneers in leading the wave of urban art and fashion. This is also a new term put forward by K11. In the near future, K11 will also become one of the most active sources of urban art and culture. {page_break}

" Art tide leader collection starts quietly

The K11 shopping Art Center, with its unique brand personality, was launched in March 12th. Users can not only get information about fashion, art and shopping, but also participate in this activity through this most direct platform, and have the opportunity to be promoted to "art tide leader". The slogan "Who is next?" sends an invitation directly to consumers. Maybe you are walking on the Huai Hai Road, you are the next leader of art and tide.

In mid March, K11 invited the fashion photographer with the "art tide spirit" to approach the general public and interact with street consumers in the near street. With the "art tide eye", we found and excavated the "art tide leaders" in the cultural corner of Huaihailu Road, and let them interpret the humanistic spirit of "art tide", inspire the public's "art tide inspiration", and offer themselves to Shanghai in the process of urbanization. unique The ritual of creation.

The first batch of "fashion leaders" street blockbuster will be unveiled in March 27th. The characters in the photo wall are highly similar to those in the real world. K11's first giant portrait wall in Huaihailu Road can be seen. The following activities will continue until all the collections are completed in April. As the number continues to accumulate, the "art tide leader" army will continue to expand. The first giant art wall that brings together hundreds of "art tide leaders" will become a beautiful landscape in Shanghai's cosmopolitan city.